Ed Brill

Username edbrill
Follow

All comments 15
Comments by Ed Brill 2
Comments on Ed Brill's content 13

Comments

Ed Brill commented on Successful Social Networking for Business Collaboration Here are the live tweets of the presentation made by Keith Instone (also of IBM), @keithinstone: --- getting people to share the information in their heads thru software was a radical idea 10 years ago mergers and acquisitions are prime cases for social networking - cultural issues. globalization also drives need "i have no idea what a 9-5 workday is" word of mouth is the most important way to get people interested in your product used to have to pay someone for expertise (travel agent), now get it for free via social networking paper newspapers are dying, going online - so where are the local media people here to learn something from Ed telling story about his blog where all the comments coming from same IP address as the analyst firm - astroturfing "Attack of the blogs" - http://www.forbes.com/forbes/2005/1114/128.html - how Ed ended up in Forbes - blogs exposed for good showing http://tinyurl.com/ce9cm7 as example of way to use social networking to get msg to customer showing SmallBlue to see how Ed knows Keith - one intranet tool for social networking showing http://tinyurl.com/c5qjgo - promoting him as an expert to contact mentioning that Any Piper reminded IBMers (internally) not to comment publicly on rumors IBM social computing guidelines - http://www.ibm.com/blogs/zz/en/guidelines.html - only revised once http://planetlotus.org/ - mix of IBMers, customers, partners, together "word of mouth marketing", sometimes it is negative skeptical of twitter at first, too ego-centric. who am i that i have all those followers? work, chicago, travel - many facets "Twitter is like being at a networking cocktail party" - makes the world a whole lot smaller rewards key for social networking (e.g, who all helped the sales person get the deal), make rewards part of the system, e.g. beehive BlueIQ - volunteer ambassadors/army for social networking within IBM - glue that holds us together "Elasticity, puffery and authority are the victims of social networking" but it is all about innovation for the greater good anyway question - decentralized company the trend, esp. for knowledge companies? a: yes, many important IBM decisions not made in Armonk 7 months ago
Ed Brill commented on Lotus Notes/Domino update for Lotus user groups - Q4 2007 Sorry about that -- it seems that the conversion from ODP to online rendered empty bullets on many many slides, and also dropped content from two of them. I might generate a PDF and try uploading that. 3 years ago