Business aspects of social software and collaboration

Ed Brill Business Unit Executive Lotus Software, IBM Software Group Business aspects of social software and collaboration

The Nature of Work is Changing Rapidly…
Work is increasingly collaborative
Specialization, optimization, “just in time”
Nature of work changing
Anytime, anywhere
Faster, smarter, better
Human capital is replacing physical capital as a measurement of organizational value
Source: A Revolution in interaction --McKinsey Share of Information Workers over time 1900 2005
“ Today, more than 85% of a typical S&P 500 company’s market value is the result of intangible assets. For many companies, the bulk of these intangible assets is its people, its human capital . It is no longer what you own that counts but what you know…”
-- Craig Symons, Forrester Research
Source: Forrester Research Inc. “Best Practices In IT Human Capital Management" February 28, 2005

Innovation is Critical to Compete in the 21 st Century…
Top Innovation Priorities:
Extend the ability to collaborate inside & outside
Innovate business models & processes
Leverage information for business optimization
87% of CEO’s believe fundamental change is required in next two years to drive innovation Source: 2006 IBM Global CEO Survey
Innovation will shift from top-down to bottom-up within enterprises
More user input
More spontaneous
More collaboration on product development
Source: Forrester 2006, Impact of Social Computing on Business Future productivity will largely come from the way people innovate, the efficiency with which they can translate innovation into value and how effectively people can work together to make timely well informed decisions

Achieving breakthrough business performance will be greatly influenced by how well companies harness the collective knowledge & foster interaction across it’s globally connected community of employees, customers, partners, and suppliers.
To thrive in this environment companies must:
Weave communities into development of products and services,
Use employees and partners as marketers
Become part of a living fabric of brand loyalists (Forrester)
New Approaches Required to Boost Performance & Growth IBM Institute for Business Value, CEO Study 2006 CEOs: Sources of new ideas and innovation Business partners Customers Consultants Competitors Associations, trade groups, conference boards Academia Internet, blogs, bulletin boards Think tanks Other R&D (internal) Sales or service units Employees (general population) 5% 15% 25% 35% 45% 45% 35% 25% 15% 5%

The world is changing
Formal Work Domain:
Operations, Performance Management
Human Resource Management
Supply Chain Management
Geographical Divisions
Marketing
Manufacturing
etc.
Informal Work Domain:
Virtual Teams
Communities of Practice
Expert Networks
Knowledge Communities
Inside and outside the organizational boundaries
From hierarchies… to networked hierarchies

Evolution in People Productivity Business Value
Personal Productivity
Standalone Use
Focus on Authoring Tool
1980 1990 2000 Dynamic Workplace Team Productivity
Proprietary Client/Server
Proprietary Document Formats
Multi-year Development Cycles
Focus on Email and Documents
Personal Productivity
Standards, choice and flexibility
Speed, composite applications and “mash ups” across boundaries
Flexible access to enterprise applications and services through SOA
Relationships, collective knowledge, power of the network
Convergence of collaborative services
Explosion of devices and interconnectivity
Dynamic Workplace

Web 2.0 Technologies Enable Social Networking Solutions People Optimized Point Dynamic – Web 2.0 Process Optimized Information Optimized Integrated Publish Information Processes & Transactions Connecting People Web 2.0: Second-generation of Internet-based services that let people collaborate and share information online in new ways — such as social networking sites, wikis, communication tools, and social bookmarking .

Making Social Networking “Ready for Business”
Lotus is reinventing collaboration again by enabling its customers to discover the right information by leveraging the knowledge of many, share your content and expertise with anyone, connect to the right people and help users to execute better business decisions faster
Discover new relationships and access the collaborative knowledge of your organization and beyond
Connect to undiscovered information and subject matter experts far beyond your current network
Share your work by leveraging the connectedness of everything and everyone to work together in new ways
Execute your work faster through access to the right people, information and new tools to manage your tasks and expedite collaborating with others

Deriving business value from Social Networking Who are you? Profiles: contact and organization information To what communities do you belong? Groups of people with a common interest or work objective What are you reading? What do you find valuable? Social bookmarking, tagging,

Lotus Notes blogging
No additional software required
All the best of the blogging world, plus
Offline composition
“ workflow” for content/comment approval
Uses web technologies for design

Lotus Notes wiki

Navigation Switch between some main views – dashboard, upcoming deadlines, activity templates, and activity tools and extensions Activity list See a list of all current (not completed or tuned out) activities Tags & People Filter your activity list by tags or by people Dashboard navigation See different views of all your activities – current, completed, “tuned out”, all entries, and trash Turning Innovation into Action: “Activities”
Organize all your people, work, and collaborations associated with a business activity in a single place
Share files and web links, post messages, track to-dos, and manage your deadlines with activities
Access the web-based activity dashboard from anywhere, or use plug-ins to extend your existing collaboration tools

“Situational” applications traditionally, all kinds of applications are data and collaboration silos situational application simple lots of them developed locally at the point of need short development cycle under the central IT radar little or no recognized budget enterprise application complex a few mission critical applications developed/deployed by central IT long development/deployment cycle dedicated IT budget business person business person business person business person business person IT developer IT developer enterprise lines of business central IT situational applications enterprise applications server Views Forms Save

Composite Applications Workflow and Dynamic User Interface Business Components Content Composite Application User Interface Domino ERP JCR … Community & Roles

Thin composites… Rich composites… Composite application, that delivers web-based services , within a security rich environment, in the context of a business process Composite application, delivering services , within a secure rich-client environment, in the context of a business process

Evolution to real-time business
Instant messaging will become business-critical
Value is being layered on top of and is extending traditional IM
Real-time communications will be extended to become a real-time application platform
Presence Everywhere
Any Application
Any Device
Any Place
Any Person
Real-time Platform
Chat
Location
Online Meetings
Voice
Advanced Organizational Collaboration
Activity-Centric Computing
Social Networking
Expertise Location
Community Building
Real-time Application Solutions
Customer service
Emergency response
Supply Chain
Financial services
Integrated Collaboration
E-Mail
Portals
Business Processes
Enterprise Applications

Communicating in real-time… Instant Messaging Presence Awareness Web Conferencing

Example: Mapping team locations

Thinkbox

Integrating Services within Real-Time Applications Services Within Real-Time Business Service & Application Selection within Synchronous Communication

SkillTap in action

IBM Blog Central

Blog Central Uses
personal journal and musings
sharing items of interest
evangelizing
lab notebooks of work in progress
“ latest sketches are on my blog”
status reports from a team
trip reports

Value reported by employees
Sharing, venting, and being heard as one voice among many
Knowledge sharing and innovation building
Enhancing collaboration and networking
Increasing individual visibility across the Company
Building communities
Embracing diversity in approaches to business and personal issues
Interactive leadership
Training thought leaders through Blog Central to prepare them for external blogging
September ’05 Blog Central post with data collected through Blog Central

Wiki Central

Uses
project sites/pages
internal for the team
outward facing
collecting project ideas
collecting sources
distributing software and user guides
user guides to IBM processes
weekly reading group, talk series
building a glossary
conference/meeting support
intern projects and resumes, notes
conducting a study

Embracing social networks – Lotus Notes open source community

Embracing social networks – Domino blogging community

Thank you [email_address] www.edbrill.com

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Business aspects of social software and collaboration

by Ed Brill on Nov 10, 2006

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Business aspects of social software and collaboration — Presentation Transcript