First
Ed Brill
Director, IBM MobileFirst
@edbrill

IBM MobileFirst
Build a mobile enterprise agenda

© 2013 IBM Corporatio...
Mobile Adoption Continues to Explode

41% CAGR
Wearable
Wireless
Devices

1 Trillion
Connected
Devices

5.6
Billion
Person...
Mobile Is Changing Interactions Across Industries

1/3 offederal
US citizens
access

government website
by logging in from...
And Ultimately Changing How Individuals Are Getting
Things Done

47% use

devices to read
and write docs

4

62% use

devi...
These Trends Bring Business and IT Challenges
Business & IT Changes ! Clients operate in a “4 screen” world
! New process ...
The Institute for Business Value and Oxford Economics
Provides Insights into the Characteristics of Mobile Leaders
Read th...
What constitutes a mobile strategy leader?
DELIBERATE

RESOURCEFUL

COLLABORATIVE

THOROUGH

FINANCIALLY-SAVVY

Is aligned...
The Findings Give Us Insight into the Things
that Mobile Leaders Are Doing Differently

1
2

They secure and manage the mo...
Those indicating that they excel
at integrating existing systems with mobile

63%

Mobile
Strategy
Leaders

vs

34%

All
O...
Those indicating that they are effective at
addressing mobile data security issues

90%

Mobile
Strategy
Leaders

vs

55%
...
Those indicating that they are effective
at taking action based on mobile data

73%

Mobile
Strategy
Leaders

vs

36%

All...
Those indicating that mobile
is fundamentally changing the way
their organization does business

81%

Mobile
Strategy
Lead...
The Mobile First Enterprise Sets An Agenda to…

BUILD

Develop and run mobile applications

OPTIMIZE

Integrate mobile int...
Transform
Create new value at the
moment of awareness

Backed by these findings we
have identified a 4 part strategic
appr...
Rohde & Schwarz cuts mobile development costs
by 60 percent. The IBM Worklight platform facilitates
rapid mobile applicati...
Kochi Medical School Hospital improves care quality
while cutting costs using Mobile Enterprise Services

Integrate mobile...
NS Shopping selects IBM to transform customer
experience with Mobile and Analytics Technologies

Connect with
customers in...
Ford Motor Co. enables mobile user experience
with M2M technologies

Create new value
at the moment of
awareness

Challeng...
First

Offering Portfolio
Industry Solutions

Strategy & Design Services

Insurance!

Retail!

Transport!

Telecom!

Gover...
First

The IBM Mobile Application Development Lifecycle
Design & Develop!

Instrument!

Obtain Insight!

Integrate!

Manag...
First

Gartner has recognized IBM as a leader in the Magic Quadrant
for Mobile Application Development Platforms
Magic Qua...
First

Three Ways to Engage with IBM MobileFirst

1!
2!

Sign up for a free Mobile Agenda Workshop

ibmmobile@us.ibm.com!
...
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Build a MobileFirst Agenda - IBM Mobile Enterprise

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IBM Mobile Enterprise keynote from October/November 2013. Review of trends in enterprise mobility, IBM's "The upwardly mobile enterprise" study, and how to build your mobile enterprise agenda.

Published in: Technology

Build a MobileFirst Agenda - IBM Mobile Enterprise

  1. 1. First Ed Brill Director, IBM MobileFirst @edbrill IBM MobileFirst Build a mobile enterprise agenda © 2013 IBM Corporation
  2. 2. Mobile Adoption Continues to Explode 41% CAGR Wearable Wireless Devices 1 Trillion Connected Devices 5.6 Billion Personal Devices Sold 2013 2 2014 #ibmmobile 2015 © 2013 IBM Corporation
  3. 3. Mobile Is Changing Interactions Across Industries 1/3 offederal US citizens access government website by logging in from phones or tablets 3 25% of all online search for travel comes from a mobile device #ibmmobile Mobile banking transactions grew at 138% CAGR from 0.3B in 2008 to 9.4B in 2012 © 2013 IBM Corporation
  4. 4. And Ultimately Changing How Individuals Are Getting Things Done 47% use devices to read and write docs 4 62% use devices for work related email #ibmmobile 41% use devices to access work related apps © 2013 IBM Corporation
  5. 5. These Trends Bring Business and IT Challenges Business & IT Changes ! Clients operate in a “4 screen” world ! New process and business designs required for transformation opportunities ! Rapid and disruptive innovation shortening time to value requirements Privacy & Security ! Protection of privacy and confidential information ! Policies for client-owned smartphones and tablets ! Visibility, security and management of mobile platform requirements Integration ! Developing apps that integrate with information across the enterprise ! Infrastructure complexity from multiple device platforms ! Unique mobile requirements for employees/workers 5 #ibmmobile © 2013 IBM Corporation
  6. 6. The Institute for Business Value and Oxford Economics Provides Insights into the Characteristics of Mobile Leaders Read the report: http://ibm.co/ibvmobile Survey Respondent by Industry Market Banking Travel and Transportation 58 54 Automotive Government Healthcare Insurance Telecom Retail Manufacturing Other 50 50 50 50 50 50 38 51 Mature Growth 50% 50% The study represents 601 mobile strategy experts 1Research 6 was conducted by IBV and Oxford Economics in 1Q13 #ibmmobile © 2013 IBM Corporation
  7. 7. What constitutes a mobile strategy leader? DELIBERATE RESOURCEFUL COLLABORATIVE THOROUGH FINANCIALLY-SAVVY Is aligned to areas where mobile can fundamentally change business processes and models to generate new revenue streams, lower costs or redefine the organization’s role in the value chain Has designed to leverage common technology tools, partnerships, platforms and development resources across business units Has an established governance structure for mobile initiatives that involves all relevant stakeholders, including LoB, IT, HR and Marketing Takes into account both external as well as internal initiatives Ensures that business cases take into consideration both direct costs as well as benefits that accrue in areas not directly bearing the cost of the initiative Source: Institute for Business Value, Mobile Enterprise Study 7 #ibmmobile © 2013 IBM Corporation
  8. 8. The Findings Give Us Insight into the Things that Mobile Leaders Are Doing Differently 1 2 They secure and manage the mobile enterprise to OPTIMIZE performance 3 They use insights to ENGAGE their customers wherever they are 4 8 They BUILD apps that unlock core business knowledge for mobile uses They use mobile to fundamentally TRANSFORM the way they do business #ibmmobile © 2013 IBM Corporation
  9. 9. Those indicating that they excel at integrating existing systems with mobile 63% Mobile Strategy Leaders vs 34% All Others Users do not forgive you for having something that works on the website but doesn’t work on the iPhone app. Chief Architect, Travel services company 9 #ibmmobile © 2013 IBM Corporation
  10. 10. Those indicating that they are effective at addressing mobile data security issues 90% Mobile Strategy Leaders vs 55% All Others Our main challenges are data, security, privacy, and intellectual property risk. As vehicles collect more and more data, we will be challenged with determining the owner of the data and what is personal versus private. Director Strategy and Planning, Global IT, Automotive 10 #ibmmobile © 2013 IBM Corporation
  11. 11. Those indicating that they are effective at taking action based on mobile data 73% Mobile Strategy Leaders vs 36% All Others Make sure the voice of the customer is heard by the engineer Senior Advisor, Consumer Electronics company 11 #ibmmobile © 2013 IBM Corporation
  12. 12. Those indicating that mobile is fundamentally changing the way their organization does business 81% Mobile Strategy Leaders vs 39% All Others If we don’t invest in mobile, over time we will reduce our ability to acquire new customers and make acquisitions; our customer metrics will decline. Head of Group Digital Deployment, Banking 12 #ibmmobile © 2013 IBM Corporation
  13. 13. The Mobile First Enterprise Sets An Agenda to… BUILD Develop and run mobile applications OPTIMIZE Integrate mobile into the fabric of the organization ENGAGE Connect with customers in context TRANSFORM 13 Create new value at the moment of awareness #ibmmobile © 2013 IBM Corporation
  14. 14. Transform Create new value at the moment of awareness Backed by these findings we have identified a 4 part strategic approach to helping our clients put their businesses in motion Optimize Engage Integrate mobile into the fabric of the organization Connect with customers in context Build 14 #ibmmobile Develop and run applications © 2013 IBM Corporation
  15. 15. Rohde & Schwarz cuts mobile development costs by 60 percent. The IBM Worklight platform facilitates rapid mobile application development Develop and run applications Solution Using the IBM Worklight mobile platform, the organization can develop and deploy hybrid HTML5 applications to deliver content across multiple mobile platforms. Challenges Benefits Rohde & Schwarz wanted to create a mobile enterprise infrastructure that would help it support multiple devices and create applications for customers, partners and employees Reduces multiplatform development costs by 60 percent when developing for five platforms 15 #ibmmobile © 2013 IBM Corporation
  16. 16. Kochi Medical School Hospital improves care quality while cutting costs using Mobile Enterprise Services Integrate mobile into the fabric of the organization Solution IBM helped the hospital to restructure its architecture to take advantage of Apple iPod touch devices, offering a more intuitive user interface, lower maintenance costs and a broader range of applications. Challenges Benefits The hospital wanted to update its mobile environment to improve care quality, medical staff productivity and operating cost reduction. Lower per-device expense helps reduce maintenance costs and equip a larger pool of employees. 16 Cloud based architecture maintains a security-rich environment for medical information which extends to, but is not stored on, mobile devices. #ibmmobile © 2013 IBM Corporation
  17. 17. NS Shopping selects IBM to transform customer experience with Mobile and Analytics Technologies Connect with customers in context Solution IBM's MobileFirst Platform enables NS Shopping to uncover data insights about individual consumer preferences while developing mobile applications to deliver a consistent, connected customer experience across multiple devices. Challenges Benefits NS Shopping currently sells its merchandise via television, catalogues and online, missing out on significant opportunity from a broadening set of sales channels where consumers are actively connecting with retailers. NS Shopping developers are able to expedite the application development lifecycle and quickly deliver valuable mobile services to customers, thus improving customer satisfaction. 17 #ibmmobile © 2013 IBM Corporation
  18. 18. Ford Motor Co. enables mobile user experience with M2M technologies Create new value at the moment of awareness Challenges Solution Increasingly sophisticated mobile technologies continues to raise the bar on drivers’ expectations for their vehicles and their driving experience. Ford needed to provide its customers with safer, simpler ways to connect with in-vehicle technologies and their digital lives. " Ford implemented IBM WebSphere software, which helps enable the company to build, manage the mobility functions that enhances the mobile experience for the customers and increase the service predictability 18 Benefits Ford improved tracking of maintenance issues and vehicle owner behaviors and increased customer satisfaction by enabling vehicles to self-diagnose and report incipient maintenance issues #ibmmobile © 2013 IBM Corporation
  19. 19. First Offering Portfolio Industry Solutions Strategy & Design Services Insurance! Retail! Transport! Telecom! Government! Automotive! IBM & Partner Applications Application & Data Platform Management Devices! Security Network! Cloud & Managed Services 19 Healthcare! #ibmmobile Analytics Servers! Development & Integration Services Banking! © 2013 IBM Corporation
  20. 20. First The IBM Mobile Application Development Lifecycle Design & Develop! Instrument! Obtain Insight! Integrate! Manage! Test! Scan & Certify! Deploy! 20 #ibmmobile © 2013 IBM Corporation
  21. 21. First Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms Magic Quadrant for Mobile Application Development Platforms Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van Huizen Aug 7, 2013'' As unprecedented numbers of enterprises build mobile applications, the mobile application development platform market continues to grow and evolve rapidly. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm Gartner'does'not'endorse'any'vendor,'product'or'service'depicted'in'its'research'publica5ons,'and'does'not'advise'technology'users'to'select'only'those'vendors'with'the'highest' ra5ngs.'Gartner'research'publica5ons'consist'of'the'opinions'of'Gartner's'research'organiza5on'and'should'not'be'construed'as'statements'of'fact.'Gartner'disclaims'all'warran5es,' expressed'or'implied,'with'respect'to'this'research,'including'any'warran5es'of'merchantability'or'fitness'for'a'par5cular'purpose' 21 #ibmmobile © 2013 IBM Corporation
  22. 22. First Three Ways to Engage with IBM MobileFirst 1! 2! Sign up for a free Mobile Agenda Workshop
 ibmmobile@us.ibm.com! 3! 22 Download the IBV mobile study: http://ibm.co/ibvmobile! Join the conversation and learn more: •  www.ibm.com/mobilefirst •  twitter.com/IBMMobile (#IBMMobile) •  facebook.com/IBMMobile #ibmmobile © 2013 IBM Corporation
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