Seo 101


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Why is SEO essential in today\'s online marketing portfolio.

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  • Keyword Research Select the top keywords that describe what you do based on what other people are searching for. Domain Name Selection Ideally, you want to get the keywords in your domain name. Create Search Engine Friendly Site Optimize the site (On-Site SEO) to maximize the SEO potential. Setup Localized Searching (If applicable) optimize the site to be maximized for local searches (ie keyword, city name) Begin List Building 90+% of people that come to a website will not convert (ie buy/contact/sign up). Try and gather this information from the visitor via a newsletter signup. Try trading something of value from the user for their contact information.
  • -Google 70% market share -Yahoo 15-20% market share -Bing – 10-15% market share - Yahoo will begin displaying results the Bing results
  • Explain what’s going on. PPC, local, organic
  • Explain what’s going on. Nice to see that you know that numbers of keyword volume before you start the campaign.
  • Long tail words are less competitive, less volume. However, the volume of the sum of the keywords are more than the sum of non-longtail (aka regular keywords) Also, longtail keywords typically convert at a higher rate.
  • Notice that the keywords that are searched for are bolded. Notice that Google knows that ‘orthodontists’ and ‘orthodontics’ are very similar and it bolds all of these related words.
  • The page <title> is the most important on page factor.
  • Off site SEO is (in my opinion) more important that on site. This makes sense just like in real life. If you say that you are the best then that’s one thing. If someone else says that are #1, that carries a lot more credit validity. These are the places that we typically will upload links for.
  • Seo 101

    1. 1. Why SEO is essential <ul><li>  91% of Internet users use search engines to navigate the web </li></ul>
    2. 2. Why SEO is essential <ul><li>  85% of search engine users do not look past the first 2 pages of results. This means that people rarely look at more than 40 search engine results. </li></ul>
    3. 3. Why SEO is essential <ul><li>There are nearly 300 million people that use search engines everyday. </li></ul>
    4. 4. Why SEO is essential <ul><li>80% of Internet users say search engine are the leading vehicle for discovering web sites. This study shows that search engines surpass banner ads, web links, e-mail links, proving that SEO is more important than any other media outlets online. </li></ul>
    5. 5. Why SEO is essential <ul><li>Between 78 - 84% of all website traffic comes from search engines. This means that people will look in search engines just to visit your site. </li></ul>
    6. 6. 11.5 Steps to IM Success <ul><li>Introduction to Internet Marketing </li></ul><ul><li>Search Engine Results Pages (SERPS) </li></ul><ul><li>Content is King </li></ul><ul><li>Keyword Research </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Paid Search Engine Marketing </li></ul><ul><li>Local Search Marketing </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Social Networking / Blogging 101 </li></ul><ul><li>Online Reputation Management </li></ul><ul><li>Google Website Optimizer </li></ul><ul><li>11.5 Rinse & Repeat (Analytics) </li></ul>
    7. 7. Internet Visibility <ul><li>Making Sure Your Customers </li></ul><ul><li>Find Your Business When </li></ul><ul><li>Searching the Internet </li></ul><ul><li>Where Do You Start? </li></ul>
    8. 8. Start Here <ul><li>Where Should Your Business Start? </li></ul><ul><li>Keyword Research </li></ul><ul><li>Domain Name Selection </li></ul><ul><li>Create Search Engine Friendly Site </li></ul><ul><li>Setup Localized Searching </li></ul><ul><li>Begin List Building </li></ul>
    9. 9. Search Engines & Keywords
    10. 10. Let’s look at a Search
    11. 11. Keyword Research <ul><li>What Keywords Are Being Searched? </li></ul>
    12. 12. Long-Tail Keywords <ul><li>Charlotte Orthodontist Invisalign Coupon </li></ul><ul><li>Vs. </li></ul><ul><li>Charlotte Orthodontist </li></ul><ul><li>*Start developing the right long-tail keywords and gradually develop shorter keyword phrases </li></ul>
    13. 13. Effective Keyword Usage <ul><li>After developing a strategic keyword list, </li></ul><ul><li>we can use those keywords for: </li></ul><ul><li>Domain Name Selection </li></ul><ul><li>On Site Optimization </li></ul><ul><li>Off Site Optimization </li></ul><ul><li>Local Optimization </li></ul><ul><li>PPC Optimization </li></ul>
    14. 14. Search Results
    15. 15. Organic Search Results
    16. 16. Domain Name <ul><li>Try to choose a Domain Name that contains the keywords identified through your Keyword Research </li></ul><ul><li> </li></ul>
    17. 17. On Site Optimization <ul><li>Optimize Web Site Pages </li></ul><ul><li>2 Keyword Phrases per Page </li></ul><ul><li>Keywords in Page Title </li></ul><ul><li>Keywords in Page Content </li></ul><ul><li>Keywords in Filename </li></ul><ul><li>Keywords in Link Text </li></ul><ul><li>Keywords in Headers </li></ul>
    18. 18. Example Keyword Placement <ul><li>Keyword Titles Are Very Important </li></ul>
    19. 19. Off Site Optimization <ul><li>Optimize External Sites That </li></ul><ul><li>“ Point Back” To Your Site </li></ul><ul><li>Internet Press Releases </li></ul><ul><li>Blogging </li></ul><ul><li>Article Submissions </li></ul><ul><li>Social Networks </li></ul><ul><li>Book Marking </li></ul><ul><li>Directory Submissions </li></ul>
    20. 20. Google Local
    21. 21. Google Local Details
    22. 22. List Building <ul><li>Capture Visitor Information </li></ul><ul><li>Give FREE Value </li></ul><ul><li>Get an E-mail in Return </li></ul><ul><li>Use an Auto Responder </li></ul><ul><li>Stay in Contact </li></ul>
    23. 23. Review <ul><li>Where Should Your Business Start? </li></ul><ul><li>Keyword Research </li></ul><ul><li>Domain Name Selection </li></ul><ul><li>Create Search Engine Friendly Site </li></ul><ul><li>Setup Localized Searching </li></ul><ul><li>Begin List Building </li></ul>
    24. 24. Thank You <ul><li>Erick D. Davis </li></ul><ul><li>336-833-3225 o </li></ul><ul><li>336-688-2589 c </li></ul><ul><li>Mouse And </li></ul>