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The Long and the Short of It
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The Long and the Short of It

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Hemlines. Javascript. Haircuts. Search queries. Attention spans: It seems they’re all trending toward short. At a time where every character is one more toward 140, and every pixel counts, are we just …

Hemlines. Javascript. Haircuts. Search queries. Attention spans: It seems they’re all trending toward short. At a time where every character is one more toward 140, and every pixel counts, are we just designing and writing for what can be digested at a glance? Do longer or more in-depth experiences still have the ability to connect with audiences, or is short more meaningful? Panelists who artfully practice both sides of the form will briefly examine methods, design strategies, and contentions around practicing the long and the short of it.

Published in Business , Design
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Transcript

  • 1. The Long and the Short of It FOWD New York November 17 2009
  • 2. www.seedmagazine.com/content/print/a_writing_revolution/
  • 3. Prevailing wisdom Writing (impact on) Reading (influence in) Advising clients (how do we) Speed round (index card questions)
  • 4. THE PANEL Introductions
  • 5. JASON SANTA MARIA Designer
  • 6. KRISTINA HALVORSON Content strategist
  • 7. PAUL FORD Editor
  • 8. PANEL Our discussion
  • 9. SPEED ROUND Your questions
  • 10. Thanks. @bobulate / @ftrain / @halvorson / @jasonsantamaria