Getting Unstuck
 Moving from Desktop to Device 

How can we
break free from
desktop-centric thinking?

How can we
approach convergence in
the right way?

How can we
develop inclusive
strategies?

How can we
train and hire for
new roles?

How can we
build once?

How can we
not copy Apple?

How can we
get unstuck?

 One Year Ago 

“This is brand new big shit.
It all started today.”
—Jason Fried, 37signals

What now?

Liz Danzico
“The moderator”

Chris Messina
“The veteran”

John SanGiovanni
“The innovator guy”

Raj Singh
“The strategy guy”

George Arriola
“The in-house guy”

Lightning Round
1. Describe your scenario briefly
2. Direct to a panelist if appropriate
3. We’ll answer in one minute

Lightning Round
“We need to think about mobile,
but have no expertise.
How do we get started?”
—Anonymous

Lightning Round
“Mobile development is like some
sort of CIA operation—
everything is a secret.
Where can I get inspiration?”
—Robert M.

Getting Unstuck
 Moving from Desktop to Device 

Lightning Round

Go get unstuck.
 THANK YOU 