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Getting Unstuck
  Moving from Desktop to Device 
How can we
     break free from
desktop-centric thinking?
How can we
approach convergence in
     the right way?
How can we
develop inclusive
   strategies?
How can we
train and hire for
    new roles?
How can we
build once?
How can we
not copy Apple?
How can we
get unstuck?
   One Year Ago 
“This is brand new big shit.
   It all started today.”
     —Jason Fried, 37signals
What now?
Liz Danzico
“The moderator”
Chris Messina
 “The veteran”
John SanGiovanni
 “The innovator guy”
Raj Singh
“The strategy guy”
George Arriola
“The in-house guy”
Lightning Round
  1. Describe your scenario briefly
2. Direct to a panelist if appropriate
    3. We’ll answer in one minute
Lightning Round
“We need to think about mobile,
    but have no expertise.
   How do we get started?”
          —Anonymous
Lightning Round
“Mobile development is like some
    sort of CIA operation—
     everything is a secret.
 Where can I get ...
Getting Unstuck
  Moving from Desktop to Device 
Lightning Round
Go get unstuck.
     THANK YOU 
Getting Unstuck: From Desktop to Device
Getting Unstuck: From Desktop to Device
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Getting Unstuck: From Desktop to Device

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User experience doesn't stop at the desktop. Twitter, YouTube, Google all have strategies for mobile devices and beyond. Yes, the convergence culture is finally here, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.

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Transcript of "Getting Unstuck: From Desktop to Device"

  1. 1. Getting Unstuck  Moving from Desktop to Device 
  2. 2. How can we break free from desktop-centric thinking?
  3. 3. How can we approach convergence in the right way?
  4. 4. How can we develop inclusive strategies?
  5. 5. How can we train and hire for new roles?
  6. 6. How can we build once?
  7. 7. How can we not copy Apple?
  8. 8. How can we get unstuck?
  9. 9.  One Year Ago 
  10. 10. “This is brand new big shit. It all started today.” —Jason Fried, 37signals
  11. 11. What now?
  12. 12. Liz Danzico “The moderator”
  13. 13. Chris Messina “The veteran”
  14. 14. John SanGiovanni “The innovator guy”
  15. 15. Raj Singh “The strategy guy”
  16. 16. George Arriola “The in-house guy”
  17. 17. Lightning Round 1. Describe your scenario briefly 2. Direct to a panelist if appropriate 3. We’ll answer in one minute
  18. 18. Lightning Round “We need to think about mobile, but have no expertise. How do we get started?” —Anonymous
  19. 19. Lightning Round “Mobile development is like some sort of CIA operation— everything is a secret. Where can I get inspiration?” —Robert M.
  20. 20. Getting Unstuck  Moving from Desktop to Device 
  21. 21. Lightning Round
  22. 22. Go get unstuck.  THANK YOU 
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