HELLO WORLD!

WORDPRESS& ME
•Design
•Using WP since 2004ish
•Smart but lazy

SO, WE KNOW WE
NEED TO USE A CMS.
•Data
•SEO
•Search
•Sitemaps
•Urls
•Archives
•Customization of display

BUT WHY WORDPRESS

I LOVE
WORDPRESS
But not this much
Which makes those temporary
tattoos a great option

PEOPLE* ARE STUPID AND
DON’T WANT TO WORK HARD
* This includes me, too.

LOTS AND LOTS OF USERS
•Largest user base
•Largest amount of themes already
available
•Largest plug-in community

WELL DESIGNED UI AND YOU
CAN RESTRICT IT REALLY EASILY
•Only let them see what they need to
•Limit the dash
•Plugins can add additional limits
•YAYYYY FOR ONE CLICK UPDATES!!!!!

GO AHEAD AND LEAVE
•Holding customers hostage with a shitty in-house CMS is
kind of douchey
•Using a the most popular CMS means anyone can easily
redesign their site- you’re looking after the user.

THE PRICE ISN’T TOO BAD
•Incidentally, everyone here gets a free copy

“I LIKE THE SITE, BUT
COULD YOU ADD A BLOG?”

SO WAIT, I’M SUPPOSED TO
TALK ABOUT HOW?
•Well, shit.

STEP 01. FORGET IT’S A
BLOGGING APPLICATION

TITLE Blogroll
•Guy who
Posted by Author at such and such time
commented once
•Girl I’m stalking
Content content content content content content
content content content content content content •Celebrity
content content content content content content •Celebrity
content content content content content content
•Mom
content content content content content content
•Link that came
content content content content content content
with wordpress
and I’m too lazy to
Comments get rid of
tag,tag,tag,tag

TITLE Blogroll
•Guy who
Posted by Author at such and such time
commented once
•Girl I’m stalking
Content content content content content content
HOW MUCH OF THIS DO
content content content content content content •Celebrity
content content content content content content •Celebrity
YOU REALLY NEED?
content content content content content content
•Mom
content content content content content content
•Link that came
content content content content content content
with wordpress
and I’m too lazy to
Comments get rid of
tag,tag,tag,tag

Title and Content
Tags and comments
Navigation
Whoops

SET A PAGE TO BE THE INDEX

STEP 02. DECIDE YOUR NEEDS
•Can Wordpress do what I need out of the box?
•What plugins will I need?
•What’s static/not? (posts/pages)
•Permalink structure
•Do we need different sections?
•Jargon (tags could be “topics”)
•Do I need to display the author? The date?
•Do I need to tweak how Wordpress generates the menu?

STEP 03. THE CODEX IS GREAT
•So’s Google. Search for stuff written by much
smarter people than me
•Hell, you’re a lot smarter than me- you probably
know the answer
•Become friends with people who know how to
hack plugins

3 EXAMPLE SITES

MYSTRATEGICPLAN.COM
•100’s of articles •Webinars
•Glossary •Newsletters
•Videos •Press Releases
•Books •Blog
•Tools •Broken links galore

THE NEEDS
•Universally •As much atomization as
searchable possible
•Universally taggable •Easy to enter the 100’s
•Easy to use •Lots of cross linking

CATEGORIES AS SECTIONS

Webinars
Glossary
Newsletters
Blog Press Releases
Videos
Article Repository

SEPARATE TEMPLATES
Tag-1.php
Category-1.php
Single-1.php
add_filter('single_template', create_function('$t', 'foreach( (array) get_the_category() as $cat ) { if ( file_exists(TEMPLATEPATH .
\"/single-{$cat->term_id}.php\") ) return TEMPLATEPATH . \"/single-{$cat->term_id}.php\"; } return $t;' ));
?>

INTEGRATED
SEARCH & TAGS

PLUGINS
•Category Icons
•Different Posts Per Page
•Search Unleashed
•WP-Snap

RENOPASSPORT.COM
•Confusing Design
•Lotsa Flash
•Hacked EE install The original was Too crappy
to show you.
•No thought of SEO
•Confusing UI
•Interested in saving
$$

NEEDS
•Multiple Authors •SEO Customization
•Social Media Integration
•Foolproof UI
•Events Calendar
•User Submitted Content
•Ads run in-house

Thumbs
Videos
Ads
Events
Ads

PLUGINS
•Ad-minister
•All in one SEO
•Gigpress (modified)
•Post Thumb
•Subzane’s Recent Videos
•TDO Mini Forms

GLOBESFORTHEGLOBE.COM
•Build from scratch
•Not to be a blog
•Simple to use
•User submitted content
•Tagable
•Advertising in-house
•Save the world

GLOBESFORTHEGLOBE.COM

Age Verification
STEP BY STEP SUBMISSION
In-House Ads
Add Name, Tags, Etc

PLUGINS
•Administer
•Popular Posts
•TDO Mini Forms (modified)

@EDADKINS
EDADKINS.COM
EDADKINS@GMAIL.COM
• Get the picture?
•Also
•www.renocollective.com
•www.globesfortheglobe.com