For the first time in history, there are four generations involved in philanthropy: Traditionalists, Baby Boomers, Gen X and Gen Y (Millenials). This session will demonstrate how important it is to create lifetime givers by reaching out to the younger generations (under age 40) now as well as to define the key characteristics of the four current generations and their charitable giving habits. Nonprofit professionals will learn strategic entry points to successfully engage these younger generations in philanthropy, both as donors and in the multigenerational development office. Ultimately, today’s annual donors are tomorrow’s major donors; we need to cultivate them today.
• Find out how and where to find and cultivate young philanthropists
• Identify myths and realities of multigenerational philanthropy
• Learn what your organization needs to be aware of to manage a multi-generational development office.
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