Philanthropy's Next Generation Now

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Presentation and discussion for Aurora Health Care Foundation

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Philanthropy's Next Generation Now

  1. 1. Philanthropy’s Next Generation Now! Emily Davis, MNM, CGT Emily Davis Consulting LLC @edaconsulting #nextgendonors
  2. 2. TURN ON YOUR TECH Follow the conversation… @edaconsulting #nextgendonors #fundraising #philanthropy #socialmedia #nonprofit @edaconsulting emilydavisconsulting.com
  3. 3. 30 Second Challenge Name Organization Favorite philanthropic buzz word @edaconsulting emilydavisconsulting.com
  4. 4. @edaconsulting emilydavisconsulting.com
  5. 5. FUND DEVELOPMENT • What are your fundraising goals? • What are your current strategies? • What activities are in place for fundraising? • What resources do you have? @edaconsulting emilydavisconsulting.com
  6. 6. FUND DEVELOPMENT Challenges? @edaconsulting Opportunities? emilydavisconsulting.com
  7. 7. FUNDRAISING AND THE NEXT GENERATION • Primer on the generations • Points for engaging next generation(s) • How Gen X and Y view volunteering • Next generation of grant makers • Harnessing online communications • Worksheets, plans, templates @edaconsulting emilydavisconsulting.com
  8. 8. Generational Mix Generational Myths Generational Characteristics Impact on Philanthropy WHO ARE THE GENERATIONS? @edaconsulting emilydavisconsulting.com
  9. 9. WHAT IS THE GENERATION TRADITIONALISTS ALSO KNOWN AS… GENERATIONAL MIX? BOOMERS (1946-1964) GEN XERS (1965-1980) MILLENIALS (1981-1999) Veterans, Silent Generation, WWII Generation Baby Boomers Xers Gen Y, Nexters, Nintendo Generation INFLUENCERS World wars, The Depression Television, Vietnam War, Civil Rights Movements Internet, Madonna, Bill Gates, Friends, Rodney King Social media, iPods, 9/11, American Idol MARKETING Conservative imagery, legacy, family, well-known brands Healthy lifestyle, hard work, team work Inclusive, straight talk, environment images, multichannel Multi-ethnic, green, sexier, celebrity @edaconsulting (1900-1945) emilydavisconsulting.com
  10. 10. GENERATIONAL ASSUMPTIONS @edaconsulting emilydavisconsulting.com
  11. 11. IMPACT ON PHILANTHROPY • • • • • • • • • Development office Prospecting Cultivation Stewardship Communication Retention Priorities Respect Trainings @edaconsulting emilydavisconsulting.com
  12. 12. MULTIGENERATIONAL NONPROFITS BOOMERS (1946-1964) GEN XERS (19651980) MILLENIALS (1981-1999) Top down, conformist Hierarchy, earn your respect/ ladder Flexible, inclusive, selfreliant Mutual respect, shared leadership WORK STYLE Separate home & work, hardworking, loyal, thrifty Flexibility, workaholic, Collaborative & independent, direct communicatio n, quick fix, virtual office Multi-tasking, Collaborative/inde pendent, question status quo MOTIVATORS Authority, value work for work’s sake (less personal meaning) Hierarchy, respect, selfimprovement, work, materialism Healthy work/life balance, flexibility, $ Relationships, challenges, feedback, causes, environment, $ GENERATION TRADITIONALISTS MGMT STYLE @edaconsulting (1900-1945) emilydavisconsulting.com
  13. 13. WHAT TENURED PROFESSIONALS WANT Next Gen Training Acknowledgment Engagement Respect for legacy Dialogue @edaconsulting emilydavisconsulting.com
  14. 14. WHAT THE NEXT GEN WANTS Advice Acknowledgment Shared ownership Opportunity to lead Flexibility Sector history @edaconsulting emilydavisconsulting.com
  15. 15. MULTI-GEN DEVELOPMENT FUNCTION • Develop a pipeline • Integrate new leadership ideas & shift roles • Evaluate & redesign current structures • Recruit from within • Welcome new leadership • Peer coaching • Prioritize inclusivity @edaconsulting emilydavisconsulting.com
  16. 16. POLL TIME! • Is your organization engaging generation X and Y as organizational leaders such as board members? • Do you have any strategies for fundraising from next gen, individual donors? • Do you work with any multi-gen family foundations? @edaconsulting emilydavisconsulting.com
  17. 17. Why engage the next gen Next gen philanthropy style Entry points and engagement MULTI-GEN PHILANTHROPY @edaconsulting emilydavisconsulting.com
  18. 18. WHY ENGAGE THE NEXT GEN? • Transfer of wealth • Lifelong giving • Time, talent, treasure, & ties • Networks • Enthusiastic • Ambassadors @edaconsulting emilydavisconsulting.com
  19. 19. GENERATIONAL PHILANTHROPY Four Generations Understand their philanthropic motivations Frame your messaging Choose your platforms & tools Cultivate their contributions Receive their responses Acknowledge their gifts Steward relationships @edaconsulting emilydavisconsulting.com
  20. 20. FUNDRAISING FROM TRADITIONALISTS • Direct mail & peer-to peer fundraising is best • Write checks • Smaller group • Lifelong giving began in their 30s • Less opportunity for new NPOs • Protects privacy @edaconsulting emilydavisconsulting.com
  21. 21. FUNDRAISING FROM BOOMERS • Mix both new & traditional strategies • Plan their giving • Consider operational & overhead costs • Use mainstream media as an entry point • Lifelong giving begins in their 30s @edaconsulting emilydavisconsulting.com
  22. 22. FUNDRAISING FROM GEN X • Friends/family/peers are influencers • Stories have a greater impact than loyalty • Consistently give largest gift to the same charity annually • Donate the most through websites (30%) • Hard to recruit to your cause @edaconsulting emilydavisconsulting.com
  23. 23. FUNDRAISING FROM MILLENIALS • Philanthropy is time and money • Lower cost to recruit (online participation) • Multi-communications approach • Engaged in fundraising for orgs • Donate in a variety of ways @edaconsulting emilydavisconsulting.com
  24. 24. WHERE ARE THEY? • Existing donors • Volunteers • Young professional events & groups • Media (i.e. 40 under 40) • Colleges & universities @edaconsulting emilydavisconsulting.com
  25. 25. ENTRY POINTS • Events – tiered fees • Partner with young professionals’ groups • A-thons • Giving Circles – tiered fees • Volunteering • Peer to peer networks • Board and committee participation • Family • Planned Giving • Philanthropic resources • Nonprofit Start Ups @edaconsulting emilydavisconsulting.com
  26. 26. FAMILY PHILANTHROPY • Major donors have children & grandchildren • Family legacy • Engage all generations • Listen & learn from the next gen • Provide resources & networks @edaconsulting emilydavisconsulting.com
  27. 27. NEXT GEN ENGAGEMENT • Create ambassadors • Provide trainings • Offer networking & resources • Bring on as volunteers, staff, board members • Listen and learn • Snowflakes @edaconsulting emilydavisconsulting.com
  28. 28. GREAT EXAMPLE • Prepare investment & resources • Service learning • Regular professional development • Unique networking events • Communications • Leadership • Staff support • Pipeline to greater engagement @edaconsulting emilydavisconsulting.com
  29. 29. 1. Identify young donors and volunteers as leaders 2. Create or use existing planning team 6. Debrief, evaluate, revise 6 STEPS TO A NEXT GEN CAMPAIGN OR EVENT 3. Ask team to design & implement fundraising event or activity 5. Host a successful campaign/even t! 4. Provide support @edaconsulting emilydavisconsulting.com
  30. 30. ARE YOU READY TO ROCK? What else would be helpful in taking the first steps towards fundraising with and from the next generation? @edaconsulting emilydavisconsulting.com
  31. 31. 5 THINGS TO DO TODAY 1. Make a plan 2. Watch other orgs 3. Attend trainings & ask for support 4. Invite participation 5. Support new ideas @edaconsulting emilydavisconsulting.com
  32. 32. RESOURCES • Fundraising and the Next Generation • Working Across Generations • Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy • The Networked Nonprofit • The Next Generation of American Giving • Millenial Donors Report • Young Nonprofit Professionals Network (YNPN) • 21/64 • Resource Generation • Emerging Practitioners in Philanthropy (EPIP) • National Center for Family Philanthropy @edaconsulting emilydavisconsulting.com
  33. 33. @edaconsulting emilydavisconsulting.com
  34. 34. 15 MINUTES @edaconsulting emilydavisconsulting.com

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