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Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR & Milan Guenther, eda.c - INTERSECTION 2014
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Modelling an Enterprise Ecosystem for Digital Strategy - Craig Duncan, UNISDR & Milan Guenther, eda.c - INTERSECTION 2014

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UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. …

UNISDR is the United Nation’s Office for Disaster Risk Reduction. Being a focal point within the UN system, the its mandate is to coordinate worldwide efforts in disaster preparedness and resilience. In this presentation, Craig (UNISDR) and Milan (eda.c) demonstrate how eda.c helped the agency achieving this mission by formulating a strategic enterprise design challenge, in order to maximise the organization’s positive impact on a complex environment of stakeholder activities and concerns. Using high-level design research and enterprise mapping, the design initiative directly informed strategic considerations. The resulting insights, service models and rendering prototypes helped all parties involved to formulate a sound digital strategy, which is currently being implemented across UNISDR’s activities, transforming its landscape of digital properties.

Published in: Design, Technology, Business

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  • 1. UN Office for Disaster Risk Reduction www.unisdr.org Modelling an Enterprise Ecosystem for Digital Strategy
  • 2. UN Office for Disaster Risk Reduction www.unisdr.org Disaster Risk Reduction Background Story
  • 3. Disaster = bad! Prevention = good  
  • 4. 1) Disasters are Visible! Risk is Invisible  
  • 5. 2) Intensive vs.! Extensive risk  
  • 6. 3) Mortality vs.! Economic loss  
  • 7. 4) Direct loss vs.! Indirect loss  
  • 8. Mental Models
  • 9. UN Office for Disaster Risk Reduction www.unisdr.org Main recommendation: Add more value through active knowledge brokering Evaluation
  • 10. UN Office for Disaster Risk Reduction www.unisdr.org •  Literature review and discussion with KM / KB experts •  Review of KB at the staff retreat •  Survey - over 800 replies •  Interviews - 30 staff and 30 external stakeholders •  Analytics review of site usage •  Strategy workshop on Enterprise Architecture Initial activities
  • 11. UN Office for Disaster Risk Reduction www.unisdr.org •  From Library to Participatory Platform •  From Participation to Open Social •  From English to Local Languages •  From Lists to Discoverability From HFA1 to HFA2 Transformations
  • 12. UN Office for Disaster Risk Reduction www.unisdr.org Enterprise Design Our Approach
  • 13. UN Office for Disaster Risk Reduction www.unisdr.org Mapping the ecosystem
  • 14. UN Office for Disaster Risk Reduction www.unisdr.org Custom metamodel
  • 15. UN Office for Disaster Risk Reduction www.unisdr.org Mapping the organisation
  • 16. UN Office for Disaster Risk Reduction www.unisdr.org Self-discovery
  • 17. UN Office for Disaster Risk Reduction www.unisdr.org Service identification
  • 18. UN Office for Disaster Risk Reduction www.unisdr.org Service design
  • 19. UN Office for Disaster Risk Reduction www.unisdr.org Strategic inspiration
  • 20. UN Office for Disaster Risk Reduction www.unisdr.org Co-Design
  • 21. UN Office for Disaster Risk Reduction www.unisdr.org BRAND ARCHITECTURE A VISUAL IDENTITY FOR DRR SHARED ACROSS ALL BRANDS Brand Architecture
  • 22. UN Office for Disaster Risk Reduction www.unisdr.org PLATFORM INTEGRATION A GLOBAL FRAME ACROSS ALL WEB PROPERTIES Platform integration
  • 23. UN Office for Disaster Risk Reduction www.unisdr.org Interaction (Top) Task / Activity Touchpoint StoryContext Experience Role/Actor: Job/business/task role Service Design& Definition Enablement Service Definition Lead Persona: NameSocial Capabilities InfoFunction Investment: XXXX € Estimated Benefits: XXXXXXX € Information Capability Social Capability Functional Capability Annotation – Who Annotation – What Annotation – How Annotation – Activities, Benefits Annotation – Context, Where/How Annotation – Motivation, What/Why Pain point (As-Is) Key Capability Capability Opportunity (To-Be) Capability Gap (As-Is) Service Gap (As-Is) Delight (To-Be) Service Opportunity (To-Be) Service Blueprint AS-IS / TO-BE
  • 24. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation Story Story 01.01 The new focal point at the mission in Geneva is asked to represent his country at the WCDRR Prepcom and needs to quickly understand basics of DRR. He doesn’t know anything about DRR and feels embarrassed because he may not look knowledgeable. Getting a quick overview would be great. Story 01.02 UNDP ecosystems specialist has been charged to run a project on ecosystems and DRR but has no clue about DRR and needs to understand the intersection of the domains quickly. • Touchpoints: Country, theme, hazard pages • Service: Quick facts, Ask an Expert, Top Picks
  • 25. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation To-Be Blueprint / Story 01.01 Interaction Fiona receives a voicemail from her boss about some “Disaster Risk” event Mobile phone (voice), on the train StoryContext Experience Role/Actor: Focal Point at the Geneva Mission Service Design& Definition Enablement Key orientation content available and well referenced in Google/Wikipedia Lead Persona: FionaSocial Capabilities InfoFunction Investment: XXXX € Estimated Benefits: XYZ Google Social Capability Functional Capability Annotation – Who Annotation – What Annotation – How Annotation – Activities, Benefits Annotation – Context, Where/How Annotation – Motivation, What/Why Capability Opportunity (To-Be) She directly navigates / zooms to Switzerland, and bookmarks it for later Global entry points to key views such as Countries, Quick Facts She looks this up in Google and finds a Wikipedia page directing to UNISDR Smartphone, on the train Event Service Notification about events to local key stakeholders Annotation – Activities, Benefits Smartphone, on the train Fiona identifies relevant themes, hazards, resources and contacts Cross-Referencing Visual tag navigation to connect relevant nodes and views At home, using her private iPad Tagging She has some specific questions and reaches out to potential experts Social Engagement Fast/easy access, matching/ask an expert, profile search In her office, using her business notebook With the help of expert contacts she attends the event well-prepared Briefing packages Assembling key information as digital collections At the conference, using her private iPad People search, Matching, Integration with Linkedin
  • 26. UN Office for Disaster Risk Reduction www.unisdr.org 01 Orientation Prototype / Story 01.01
  • 27. UN Office for Disaster Risk Reduction www.unisdr.org Digital Strategy Implementation
  • 28. Transforming    UNISDR  from…   …publica*on-­‐centric  to…   …conversa*on-­‐centric  
  • 29. UN Office for Disaster Risk Reduction www.unisdr.org Craig Duncan Head of Information Management UN Office for Disaster Risk Reduction +41 22 917 8898 craig.duncan@un.org Milan Guenther, Partner eda.c, Düsseldorf / Paris +49 211 24 860 360 hello@eda-c.com Thank you.