Using social media in ways few non or for-profit Erin Swansoncompanies have yet, Water.org is seeing unmatched conversion rates through automated marketing, driven by a simple ask.
Marketing Programs Manager Erin Swanson will discuss how Water.org has maximized absolutely no PR budget and its limited resources to engage more people with the cause, meet growing organizational goals, and increase online grassroots support over the past two years.
20. Donate Your Voice - How it works
1.
Erin Swanson
Tuesday, April 17, 12
21. Donate Your Voice - How it works
I learn, I care
1.
2. Erin Swanson
Women, we can hear
3. your roar [bitly]
Tuesday, April 17, 12
22. Donate Your Voice - How it works
I learn, I care
1.
I donate my voice
2. Erin Swanson
Women, we can hear
3. your roar [bitly]
4.
Tuesday, April 17, 12
23. Attention, Voice, or Time
my.Water.org power.Water.org give.Water.org
Follow a community Donate your voice Fundraise for water
Tuesday, April 17, 12
24. Campaigns
waterday.org twakeover.Water.org toiletday.org
Water Day Twitter Campaign Talk Sh*t All Week
2011, 2012 2011 2011
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25. People want to be provoked
What works
More people have a mobile phone than a toilet
e water in your toilet is cleaner than nearly a billion have to drink
Women could build 28 Empire State Buildings today but instead they are
collecting water
e price to air a Super Bowl ad could get 140,000 people clean water for life
What doesn't
Check out our new partnership with Levi’s
Look we were mentioned here, we got this donation
Honored to be recognized by Mashable as Top 10 in Social Activism
Let’s help Lakeview Middle School bring five people clean water for life
Tuesday, April 17, 12
26. SOME METRICS
All sites combined:
WaterDay.org, 11 / 12
ToiletDay.org
Power.water.org
Give.water.org
My.water.org
Twakeover .water.org
Tuesday, April 17, 12
27. e Results thus far
35 thousand
Users have donated their account
and 11% of visitors join the site
Tuesday, April 17, 12
28. e Results thus far
65 %
Users deliver at least one unique new visitor to the site
often within the first seven days they have an account
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29. e Results thus far
60 million
Estimated number of impressions generated
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30. WARNING…
A tulip epidemic
Tuesday, April 17, 12
31. DANDELIONS…
Spreading the message everywhere!
Tuesday, April 17, 12
32. THANK YOU!
Questions?
eswanson@water.org
Tuesday, April 17, 12