Increasing enrollments in your continuing education programs can be difficult to achieve. Do date, catalog marketing is still one of the most effective ways to market your program to prospective students. We've compiled some of the best practices for catalog marketing.

2. What We’ll Cover
• Benefits of catalog marketing
• Results of partner catalog survey
• Catalog marketing resources – new Career
Pathway ads
• Best practices for featuring online courses

3. Benefits of Catalog Marketing
• Catalogs work!
• A distinct advantage
over other
marketing methods
– tangible, portable,
acceptance,
longevity
• Proven to be the
most successful
driver of web traffic

4. Partner Catalog Survey
Additionally, 47.8%of partners said their catalog was a
significant driver of enrollment in their continuing ed program

5. Best Practices - Layout
• Consider the design - incorporate online
courses throughout, separate online courses
section, or use a combination of both
• Table of contents - sort by topic with “online
courses” as a section, or sort by class delivery
type

6. Best Practices - Design
Icons support a catalog integration strategy, allowing you to add your
ed2go courses alongside your on-ground titles
– Assume simple images for your icons
– Mention the course is an Online course if possible
– It's especially important to include a URL when promoting an online course

7. Best Practices – More Icons
• Approved courses for Certification and CEUs
• New and popular courses

8. Best Practices – Student Reviews
Today's student relies
on the experience of
others to support their
purchasing decision
– ed2go's course
description pages
include past
students' feedback
– You can use any of
the student
comments on your
website or within
your print catalog

9. Best Practices – ed2go Marketing
Templates
You have access to free
marketing collateral on
the Partner Marketing
Support page
– Keep your print
content fresh; take
advantage of available
ed2go marketing
resources
– ed2go marketing
support available
upon request

10. Success with ed2go Marketing
Templates
Santa Rosa Junior
College
– Switched from
using an
internally
designed 1 page
piece to an
ed2go 1 page
piece
– That was the only
change
– YOY increase of
300% to 500% in
various months

11. Best Practices – Career Pathway Ads
• New ads!
• Students can
explore a career and
build skills by
combining multiple
courses

12. Best Practices – Financial Aid
Information
Various private loans or
government supported subsidies
are available for your students. It's
a great idea to remind your
students if applicable.
– Private ed2go loans available
for Career Training Programs
– Employer Supported Tuition
and Fees
– Workforce Investment Board
Funds
– Military Funds (MyCAA,
Tuition Assistance, GI Bill, etc.)

13. Best Practices – Offer Discounts
Encourage early
registration and
multiple registrations
from individual
students with
discounts.

14. Use Direct Mail as part of an Integrated
Marketing Strategy
• Use your catalog to drive people to your
website
• Use your catalog and website in direct support
of each other

15. Connect with Your Account
Manager
• Provide us with a digital version of your latest
catalog for review. We’ll provide feedback and
recommendations for your next publication.
• Reach out and request examples of partner
catalogs featuring our best practices.
• Share successes that have resulted from
implementing our recommendations.

16. View and Download the Presentation at
www.slideshare.net/ed2go