Planning For Good- Ideas for the Idea Village-New Orleans

Pla nning fo r G o o d a nd The Id e a Villa g e O cto b e r 1 0 th , 2 0 0 7

Firstly , A W o rd o f Tha nks • Fo r b e ing th e “ ca na rie s in th e co a l mine ” fo r a n unte ste d , unp ro ve n a nd untrie d co nce p t • W e a re le a rning a s w e g o a nd h a ve le a rne d a lo t fro m th is e x p e rie nce

A g e nd a • Pla nning fo r G o o d Ba ckg ro und • Id e a s fro m th e N e tw o rk • N e x t S te p s

Pla nning fo r G o o d • Fo und e d in A ug ust 2 0 0 7 • 7 0 0 + me mb e rs o n Fa ce b o o k • S tra te g ists a nd th e ir frie nd s- me d ia , a d ve rtising , d e sig n • Id e a g e ne ra to rs a nd ca ta ly sts • G lo b a l- Lo nd o n, Bo sto n, N e w Yo rk, Pa ris, La h o re , S h a ng h a i, Ho ng Ko ng ..

Pla nning fo r G o o d • A d viso ry Bo a rd – M .T. Ra ine y (Ho rse smo uth -Lo nd o n) – Bria n Re ich (Co ne Co mmunica tio ns- Bo sto n) – Julie Co rd ua - (RED) – A nd re w Fre id ma n (Co -Fo und e r, M a ke th e Ro a d b y W a lking ) – G ra h a m Hill (Fo und e r- Tre e h ug g e r.co m)

Pla nning fo r G o o d • Co mmitte e – M a rk Ea rls- Lo nd o n (e x O & M ) – G a re th Ka y (M o d e rnista - Bo sto n) – A ki S p ice r (Fa llo n) – Ja so n O ke (Le o Burne tt- To ro nto ) – Ed w a rd Co tto n (BS S P)

O ur A p p ro a ch • W o rke d w ith Ro b b ie a nd M ich a e l a t Trump e t to d e ve lo p th e b rie f • Cre a te d a sub missio n fo rm • S e nt it o ut to th e ne tw o rk- 2 0 0 stro ng a t th e time ! • G a ve th e m o ne mo nth to co mp le te th e a ssig nme nt

The Brie f • Ho w d o e s th e Id e a Villa g e e nco ura g e th e co untry ’s sma rte st y o ung p e o p le to sta y in N e w O rle a ns a nd cre a te a b rig h t future fo r th e city ?

The Id e a s

M a ny p e o p le ca n’t se p a ra te th e future o f N e w O rle a ns fro m th e future o f the Id e a Villa g e - the y a re ine xtrica b ly linke d

Te nd e d to sta rt b ig a nd na rro w the thinking d o wn to ta ctica l a ctio ns

Its ima g ina tive , e xp a nsive cre a tive thinking …p ra ctica l re a litie s ha ve b e e n a b a nd o ne d fo r a se co nd …

Re te ntio n is ultima te ly a b o ut ma king the e xp e rie nce stro ng e r

Co re The me s • A w a re ne ss a nd Pe rce p tio n/A sso cia tio n • Ta rg e t tre nd s a nd mo tiva tio ns- W h o a nd Why? • S to rie s a nd S to ry te lling - p urp o se , insp ira tio n, p ro o f, re sults • Ed uca tio n • Co mmunity

S tructure 1 . Insig h t 2 . Id e a 3 . M a nife sta tio ns

Id e a N o 1 : It’s A b o ut th e S y ste m (La ure n Isa ccso n)

Insight: Retention is all about improving the political system • Idea: Create a lobbying arm for the Idea Village to support • candidates that represent the “ new” New Orleans – Re cruit re ce nt p o litica l scie nce g ra d ua te s – Pro vid e sup p o rt to p o litica l ca nd id a te s wh o ha ve stro ng inno va tive id e a s – Build a tra nsp a re nt o nline co mmunity fo rum – S up p o rt ca nd id a te s fro m ma y o r to the Ho use a nd S e na te – W itne ss imp ro ve d infra structure a nd city se rvice s

Id e a N o 2 A me rica ’s M o st Cre a tive Co mp a nie s S up p o rt N e w O rle a ns(BS S P S tra te g ists)

Insight: People follow what they consider to be the “ cool” leaders • Idea: Get America’s most creative/ innovative brands (Google, • Apple, IDE etc) to support the Idea Village by sending in a few of O, their brightest and best. – Id e a Villa g e is the co nd uit th a t co nne cts the e ntre p re ne urs to the se cre a tive /inno va tive me nto rs – In la rg e e no ug h numb e rs th e y co uld h e lp g e ne ra te - a n inte lle ctua l “ h o tb e d ” – Pub liciz e th e a ctio ns o f the cre a tive co mp a nie s – G ive the m g o a ls – Cre a te a co nfe re nce like TED a nd y o ur o wn me d ia to mo nito r p ro g re ss

Id e a N o 3 Find ing a Unifie d Vo ice (Emily Be sid ski a nd A lliso n G re e n)

Insight: Ide a Village doesn’t have a unified voice-it lacks a common thre ad • Idea: T magician archetype lies in the brand’s soul- expose it and make he • it re al- “ transform people’s dreams into reality” – What happe ns if you believe in a city? – What happe ns when you be lieve in an idea? • Ch a ng e the me ssa g e fro m inno va tio n to b e lie f – Be lie ve in S o me o ne Da y - G e t O p ra h b e hind it – Enco ura g e y o ung a d ults to b e lie ve in the ir a b ility to b e ca ta ly sts fo r ch a ng e - na tio na l co lle g ia te fe llo wship p ro g ra m- th a t p ro vid e s a 1 y e a r – Pa rtne r with tra nsfo rma tive p ro g ra mming - Extre me Ho me M a ke o ve r – Id e a Villa g e ha s a life b e y o nd N e w O rle a ns to he lp wh e re ve r the re is a ca use wo rth b e lie ving in

Id e a N o 4 Find a n A p p ro p ria te N a rra tive (Ed w a rd Re illy )

• Insight: Entrepre ne urship is a journey of pe rsonal growth • Idea: Connect the Ide a Village to the e motional powe r of the “ he roic journey” – Th e first e nco unte r w ith th e “ S a g e ” /Th e me nto r- Id e a Villa g e ma ke s th a t co nne ctio n – Ce le b ra te a nd sh a re th e sto rie s o f te sts a nd tria l- th e y ma ke th e e ntre p re ne ur stro ng e r – “ S up e rna tura l A id ” is w h a t th e Id e a Villa g e d o e s- it h e lp s e ntre p re ne urs id e ntify th e o b sta cle s to succe ss a nd a id s th e m in th e ir strug g le – Th e co mb ine d imp a ct o f a ll th e strug g le s o f a ll th e e ntre p re ne urs le a d s to so me th ing g re a te r fo r N e w O rle a ns.

Id e a N o 5 M o re Brig h t Yo ung Ta le nt (Trump e t Inte rns)

Insight: Ne w Orleans will ne ve r change without fre sh thinking that comes • from the young Idea: Se mester in Ne w Orleans- partne r with T ulane to offe r a thre e or • four month seme ster for students around the country who are interested in e ntrepre ne urship – Id e a Villa g e re a che s o ut to S ta nfo rd , Te xa s a nd Ha rva rd – Id e a Villa g e co nne cts stud e nts to e ntre p re ne urs – S tud e nts b e co me a mb a ssa d o rs a nd a d vo ca te s fo r the Id e a Villa g e whe n the y re turn to the ir unive rsitie s

Id e a N o 6 Th e “ Th ird Ch o ice ” (A nitra Bud d )

Insight: Graduates currently have a choice of two paths- a non-profit or the corporate world, but • they want to do both. Idea:Make the Idea Village the “ third choice” - “ change the world without changing your life” • – De ve lo p a d e d ica te d co lle g e re cruitme nt p ro g ra m- cre a te a co lle g e “ p re ss to ur” – S h o w ca se mo re o f th e p e o p le o f th e Id e a Villa g e - e sp e cia lly o n th e w e b site – Cre a te a n Id e a Villa g e Fe llo w sh ip Pro g ra m- re ce nt g ra d s sub mit p ro je ct id e a s a nd a re fund e d fo r a S umme r o r a y e a r in N e w O rle a ns to w o rk o n th a t id e a . Id e a s co uld ra ng e fro m ma rke t re se a rch , te ch no lo g y d e ve lo p me nt. A fte r fe llo w sh ip e nd s IV w o rks to find jo b s fo r th e fe llo w s – Build a me nto ring p ro g ra m-like co lle g e s- y o ung p e o p le ca n co nne ct a nd le a rn fro m me nto rs – Dire ct ma il stud e nts w ith h ig h G PA s d uring S umme r g ra d ua tio n a nd Fa ll/W inte r w h e n h unting fo r inte rnsh ip s – Co nsid e r p a rtne ring w ith co ntinuing e d uca tio n- p e rh a p s th e w isd o m a nd e xp e rie nce o f th o se b urne d o ut o f th e ir co rp o ra te jo b s, co uld b e p ut to g o o d use – Pub lic a ffa irs is critica l- cre a te a p ub lica tio n o f p ro g ra m to ke e p p o liticia ns a nd sta te le g isla to rs info rme d – G e t Hig h S ch o o l stud e nts invo lve d - cre a te a sp e cia l p ro g ra m p e rh a p s linke d to Tula ne

Id e a N o 7 Influe nce A uth e ntic Ch a ng e (A my Da ro uka kis a nd M a rissa S h rum)

Insight: Succe ss is about making greater connections to the community and • addressing their nee ds Idea: Expand and de mocratize the IDE Acorps • – Cre a te Co mmunity Think Ta nks- Co ffe e M o rning +To wn Ha ll M e e ting +Bra insto rm S e ssio n • Re cruit te a m me mb e rs a t b usine ss scho o ls, churche s, muse ums, scho o ls • Pe o p le co me to g e the r to ta lk a nd b ra insto rm a b o ut issue s- g ive n a ta sk • Fa cilita to r co me s fro m the Id e a Villa g e - me mb e r o f the IDEA co rp s • Entre p re ne ur p re se nta tio ns- incre a se p a rticip a tio n a nd co mmunity b o nd s – Inno va to rs in Re sid e nce Pro g ra m/Institute • A g ra nt p ro g ra m fo r inno va to rs to co me to N e w O rle a ns to live a nd wo rk • Cre a te a “ co nfe re nce ” e a rly in the y e a r to intro d uce th e inno va to rs to the co mmunity a nd invite o utsid e rs in • A ny o ne ca n a p p ly fo r th e p ro g ra m fro m S te ve Jo b s to a hig h sch o o l kid - ca n co me fo r a we e k o r a y e a r

S ce na rio -Time line • • Eve ry W e d ne sd a y me e ting ro o ms a t Inno va tio n Ce nte rs a re fille d with Think Ta nks me e ting g ro up s- lo ts o f p o we rful d iscussio ns a re ha p p e ning fro m p la ns fo r a Fa rme r’s ma rke t o n th e wa te rfro nt • June 2 0 0 9 - First Inno va to r in Re sid e nce Ho use is p urch a se d tha nks to a g ra nt fro m the S ko ll Fo und a tio n • A fte r a tte nd ing the Institute , a n A p p le e xe cutive a g re e s to fund a nd Inno va to r in Re sid e nce who me nto rs a n Id e a Villa g e e ntre p re ne ur • O p e n so urce g ra ffiti wa ll o n o ne o f the Inno va tio n ce nte rs • S ing le mo the r a tte nd s Think Ta nk se ssio n a b o ut e d uca tio n a nd cre a te s a p a re nt- run a fte r sch o o l p ro g ra m • A hig h scho o l stud e nt le a rns ho w to scra tch a nd mix a t a n Id e a Villa g e Th ink Ta nk a nd sta rts ma king mix ta p e s • A rchite cture fo r Huma nity sp o nso rs a inno va to r in re sid e nce a nd h o sts o f co mmunity b ra insto rm a nd the inno va to r he lp s d e sig n ho me s fo r th e co mmunity • S ta nfo rd Busine ss S cho o l S o cia l Inno va tio n Pro g ra m a g re e s to wa ive fe e s fo r p e o p le who ’ve a tte nd e d th e Id e a Villa g e Inno va to rs in re sid e nce p ro g ra m • A ne w co ffe e sho p o p e ns in th e 9 th wa rd - it’s a co lle ctive o rg a niz e d b y th re e frie nd s (a b a rb e rsho p o wne r, a re tire e a nd a b usine ss sch o o l stud e nt) who me t a t a n Id e a Villa g e Th ink Ta nk • Re p ub lica n a nd De mo cra tic p re sid e ntia l no mine e s p a rticip a te in a n Id e a Villa g e Co mmunity Bra insto rm/Think Ta nk d uring th e 2 0 0 8 e le ctio n y e a r

Id e a N o 8 Cre a te a N e w M y th o lo g y fo r N e w O rle a ns (M ich a e l Ka rnja na p ra ko rn, Fa ris Ya ko b , A d ria n La i)

Insight: New Orleans is tainted by its post-Katrina perception, create a new story • Idea: If Silicon Valley is America’s hub for tech entrepreneurs, New Orleans is • America’s hub for 4th sector social entrepreneurs • Cre a te sh o rt te rm a nd lo ng te rm p la ns – S h o rt te rm • Imp ro ve civic mo ra l b y d e mo nstra ting th e g o ve rnme nt h a s a p la n • Eng a g e th e co mmunity in cre a ting a p la tfo rm fo r co lla b o ra tive p ro b le m so lving a nd so cia l e ntre p re ne urship • S ta rt infusing much ne e d e d ca p ita l into th e infra structure • Influx o f y o ung . A mb itio us p e o p le w h o w a nt to ma ke a d iffe re nce – Lo ng Te rm • Be co me a city sy no ny mo us w ith 4 th S e cto r S o cia l Entre p re ne ursh ip • W o rld cla ss p ro g ra ms fo r so cia l d e sig n a nd e ntre p re ne ursh ip • Birth p la ce o f succe ssful 4 th S e cto r b ra nd s • Co nte nt citiz e ns- civic p rid e - “ W e ma d e it” – M e a sure S ucce ss • Q ua lity o f life • Po p ula tio n • Dire ct inve stme nt • N e w O rle a ns sh o uld b e a sso cia te d w ith so cia l e ntre p re ne ursh ip

• Cre a te a lo ca l ca mp a ig n to b ra nd th e S o cia l Entre p re ne ursh ip imita tive - cre a te a na me , a n id e ntity a nd a p la tfo rm fo r ch a ng e – S o cia l Entre p re ne ur A w a rd s in N e w O rle a ns – G e t Fa st Co mp a ny to w rite sto rie s – Ra ise a w a re ne ss o f Id e a Villa g e initia tive s tie d to th e imita tive – De ve lo p a susta ina b le e d uca tio n sy ste m a ro und 4 th S e cto r S o cia l Entre p re ne ursh ip • Pa rtne r with Tula ne cre a te a p ro g ra m • De ve lo p a n inte rnsh ip p ro g ra m w ith th e to p sch o o ls- Ka o s Pilo t, O xfo rd , S ta n fo rd , Unive rsity o f Co lo ra d o , Ha rva rd - inte rns re ce ive fina n cia l a w a rd s a nd p re stig e • Inte rnsh ip s in 4 th S e cto r Co mp a nie s • Cre a te a so cia l e ntre p re n e ursh ip M BA Ch a lle ng e fo r sch o o ls in N O LA • Cre a te a structure to co nne ct so cia l e ntre p re ne urs • M e e t-Up s- w e b site , b lo g s, e ma il ne w sle tte rs • Cre a te a w e b site fo r S o cia l Entre p re ne urs in N e w O rle a n s to co nne ct a nd co mmunica te • Cro w d so urce fro m a ro und th e w o rld • Pa rtne r with G o o d M a g a z ine • Pa rtne r with M o no cle to g e t id e a s to h e lp sh ift N e w O rle a ns's ima g e • Pa rtne r with a d e sig n n e tw o rk - Re ima g in e N e w O rle a ns- fla g , sig na g e , sy mb o ls • Cre a te a TED-Like Co nfe re nce fo r S o cia l Entre p re ne ursh ip • Exp a nd th e Id e a Villa g e g lo b a lly - o rg a niz e id e a h unting trip s- b ring b a ck o ne id e a fo r N O LA • Cre a te Pro d ucts- A b e fo re a nd a fte r b o o k, a p ro d uct co nce p t w ith IDEO • G o ve rnme nt sub sid ie s- Es ta b lish ta x cre d its fo r 4 th S e cto r S o cia l Entre p re ne urs • Ra ise fund s fro m lo ca l le a d e rs to e sta b lish g lo b a l N e w O rle a ns b ra nd ing ca mp a ig n

N e xt S te p s • Co mme nts o n a ll th e id e a s • Id e ntify id e a s th a t w a rra nt mo re inve stig a tio n • W o rk o ut w h a t ne e d s o r co uld h a p p e n ne xt • Re -co nta ct p a rticip a nts a nd sh a re le a rning • M e e t up a nd h a ve a d rink o n O cto b e r 2 6 th - 2 7 th

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Planning For Good- Ideas for the Idea Village-New Orleans

by Edward Cotton on Oct 15, 2007

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Planning For Good- Ideas for the Idea Village-New Orleans — Presentation Transcript