Pla nning fo r G o o d a nd
The Id e a Villa g e
O cto b e r 1 0 th , 2 0 0 7

Firstly , A W o rd o f Tha nks
• Fo r b e ing th e “ ca na rie s in th e co a l
mine ” fo r a n unte ste d , unp ro ve n a nd
untrie d co nce p t
• W e a re le a rning a s w e g o a nd h a ve
le a rne d a lo t fro m th is e x p e rie nce

A g e nd a
• Pla nning fo r G o o d Ba ckg ro und
• Id e a s fro m th e N e tw o rk
• N e x t S te p s

Pla nning fo r G o o d
• Fo und e d in A ug ust 2 0 0 7
• 7 0 0 + me mb e rs o n Fa ce b o o k
• S tra te g ists a nd th e ir frie nd s- me d ia ,
a d ve rtising , d e sig n
• Id e a g e ne ra to rs a nd ca ta ly sts
• G lo b a l- Lo nd o n, Bo sto n, N e w Yo rk,
Pa ris, La h o re , S h a ng h a i, Ho ng Ko ng ..

Pla nning fo r G o o d
• A d viso ry Bo a rd
– M .T. Ra ine y (Ho rse smo uth -Lo nd o n)
– Bria n Re ich (Co ne Co mmunica tio ns-
Bo sto n)
– Julie Co rd ua - (RED)
– A nd re w Fre id ma n (Co -Fo und e r, M a ke th e
Ro a d b y W a lking )
– G ra h a m Hill (Fo und e r- Tre e h ug g e r.co m)

Pla nning fo r G o o d
• Co mmitte e
– M a rk Ea rls- Lo nd o n (e x O & M )
– G a re th Ka y (M o d e rnista - Bo sto n)
– A ki S p ice r (Fa llo n)
– Ja so n O ke (Le o Burne tt- To ro nto )
– Ed w a rd Co tto n (BS S P)

O ur A p p ro a ch
• W o rke d w ith Ro b b ie a nd M ich a e l a t
Trump e t to d e ve lo p th e b rie f
• Cre a te d a sub missio n fo rm
• S e nt it o ut to th e ne tw o rk- 2 0 0 stro ng
a t th e time !
• G a ve th e m o ne mo nth to co mp le te th e
a ssig nme nt

The Brie f
• Ho w d o e s th e Id e a Villa g e e nco ura g e
th e co untry ’s sma rte st y o ung p e o p le to
sta y in N e w O rle a ns a nd cre a te a
b rig h t future fo r th e city ?

The Id e a s

M a ny p e o p le ca n’t se p a ra te
th e future o f N e w O rle a ns
fro m th e future o f the
Id e a Villa g e - the y a re
ine xtrica b ly linke d

Te nd e d to sta rt b ig a nd
na rro w the thinking d o wn to
ta ctica l a ctio ns

Its ima g ina tive , e xp a nsive
cre a tive thinking …p ra ctica l
re a litie s ha ve b e e n
a b a nd o ne d fo r a se co nd …

Re te ntio n is ultima te ly a b o ut
ma king the e xp e rie nce
stro ng e r

Co re The me s
• A w a re ne ss a nd Pe rce p tio n/A sso cia tio n
• Ta rg e t tre nd s a nd mo tiva tio ns- W h o a nd
Why?
• S to rie s a nd S to ry te lling - p urp o se , insp ira tio n,
p ro o f, re sults
• Ed uca tio n
• Co mmunity

S tructure
1 . Insig h t
2 . Id e a
3 . M a nife sta tio ns

Id e a N o 1 :
It’s A b o ut th e S y ste m (La ure n Isa ccso n)

Insight: Retention is all about improving the political system
•
Idea: Create a lobbying arm for the Idea Village to support
•
candidates that represent the “ new” New Orleans
– Re cruit re ce nt p o litica l scie nce g ra d ua te s
– Pro vid e sup p o rt to p o litica l ca nd id a te s wh o ha ve stro ng inno va tive
id e a s
– Build a tra nsp a re nt o nline co mmunity fo rum
– S up p o rt ca nd id a te s fro m ma y o r to the Ho use a nd S e na te
– W itne ss imp ro ve d infra structure a nd city se rvice s

Id e a N o 2
A me rica ’s M o st Cre a tive Co mp a nie s
S up p o rt N e w O rle a ns(BS S P S tra te g ists)

Insight: People follow what they consider to be the “ cool” leaders
•
Idea: Get America’s most creative/ innovative brands (Google,
•
Apple, IDE etc) to support the Idea Village by sending in a few of
O,
their brightest and best.
– Id e a Villa g e is the co nd uit th a t co nne cts the e ntre p re ne urs to the se
cre a tive /inno va tive me nto rs
– In la rg e e no ug h numb e rs th e y co uld h e lp g e ne ra te - a n inte lle ctua l
“ h o tb e d ”
– Pub liciz e th e a ctio ns o f the cre a tive co mp a nie s
– G ive the m g o a ls
– Cre a te a co nfe re nce like TED a nd y o ur o wn me d ia to mo nito r p ro g re ss

Id e a N o 3
Find ing a Unifie d Vo ice (Emily Be sid ski
a nd A lliso n G re e n)

Insight: Ide a Village doesn’t have a unified voice-it lacks a common thre ad
•
Idea: T magician archetype lies in the brand’s soul- expose it and make
he
•
it re al- “ transform people’s dreams into reality”
– What happe ns if you believe in a city?
– What happe ns when you be lieve in an idea?
• Ch a ng e the me ssa g e fro m inno va tio n to b e lie f
– Be lie ve in S o me o ne Da y - G e t O p ra h b e hind it
– Enco ura g e y o ung a d ults to b e lie ve in the ir a b ility to b e ca ta ly sts fo r ch a ng e -
na tio na l co lle g ia te fe llo wship p ro g ra m- th a t p ro vid e s a 1 y e a r
– Pa rtne r with tra nsfo rma tive p ro g ra mming - Extre me Ho me M a ke o ve r
– Id e a Villa g e ha s a life b e y o nd N e w O rle a ns to he lp wh e re ve r the re is a ca use
wo rth b e lie ving in

Id e a N o 4
Find a n A p p ro p ria te N a rra tive
(Ed w a rd Re illy )

• Insight: Entrepre ne urship is a journey of pe rsonal
growth
• Idea: Connect the Ide a Village to the e motional
powe r of the “ he roic journey”
– Th e first e nco unte r w ith th e “ S a g e ” /Th e me nto r- Id e a
Villa g e ma ke s th a t co nne ctio n
– Ce le b ra te a nd sh a re th e sto rie s o f te sts a nd tria l- th e y
ma ke th e e ntre p re ne ur stro ng e r
– “ S up e rna tura l A id ” is w h a t th e Id e a Villa g e d o e s- it h e lp s
e ntre p re ne urs id e ntify th e o b sta cle s to succe ss a nd a id s
th e m in th e ir strug g le
– Th e co mb ine d imp a ct o f a ll th e strug g le s o f a ll th e
e ntre p re ne urs le a d s to so me th ing g re a te r fo r N e w
O rle a ns.

Id e a N o 5
M o re Brig h t Yo ung Ta le nt
(Trump e t Inte rns)

Insight: Ne w Orleans will ne ve r change without fre sh thinking that comes
•
from the young
Idea: Se mester in Ne w Orleans- partne r with T ulane to offe r a thre e or
•
four month seme ster for students around the country who are interested
in e ntrepre ne urship
– Id e a Villa g e re a che s o ut to S ta nfo rd , Te xa s a nd Ha rva rd
– Id e a Villa g e co nne cts stud e nts to e ntre p re ne urs
– S tud e nts b e co me a mb a ssa d o rs a nd a d vo ca te s fo r the Id e a Villa g e
whe n the y re turn to the ir unive rsitie s

Id e a N o 6
Th e “ Th ird Ch o ice ” (A nitra Bud d )

Insight: Graduates currently have a choice of two paths- a non-profit or the corporate world, but
•
they want to do both.
Idea:Make the Idea Village the “ third choice” - “ change the world without changing your life”
•
– De ve lo p a d e d ica te d co lle g e re cruitme nt p ro g ra m- cre a te a co lle g e “ p re ss to ur”
– S h o w ca se mo re o f th e p e o p le o f th e Id e a Villa g e - e sp e cia lly o n th e w e b site
– Cre a te a n Id e a Villa g e Fe llo w sh ip Pro g ra m- re ce nt g ra d s sub mit p ro je ct id e a s a nd a re
fund e d fo r a S umme r o r a y e a r in N e w O rle a ns to w o rk o n th a t id e a . Id e a s co uld ra ng e
fro m ma rke t re se a rch , te ch no lo g y d e ve lo p me nt. A fte r fe llo w sh ip e nd s IV w o rks to find jo b s
fo r th e fe llo w s
– Build a me nto ring p ro g ra m-like co lle g e s- y o ung p e o p le ca n co nne ct a nd le a rn fro m me nto rs
– Dire ct ma il stud e nts w ith h ig h G PA s d uring S umme r g ra d ua tio n a nd Fa ll/W inte r w h e n
h unting fo r inte rnsh ip s
– Co nsid e r p a rtne ring w ith co ntinuing e d uca tio n- p e rh a p s th e w isd o m a nd e xp e rie nce o f
th o se b urne d o ut o f th e ir co rp o ra te jo b s, co uld b e p ut to g o o d use
– Pub lic a ffa irs is critica l- cre a te a p ub lica tio n o f p ro g ra m to ke e p p o liticia ns a nd sta te
le g isla to rs info rme d
– G e t Hig h S ch o o l stud e nts invo lve d - cre a te a sp e cia l p ro g ra m p e rh a p s linke d to Tula ne

Id e a N o 7
Influe nce A uth e ntic Ch a ng e
(A my Da ro uka kis a nd M a rissa S h rum)

Insight: Succe ss is about making greater connections to the community and
•
addressing their nee ds
Idea: Expand and de mocratize the IDE Acorps
•
– Cre a te Co mmunity Think Ta nks- Co ffe e M o rning +To wn Ha ll
M e e ting +Bra insto rm S e ssio n
• Re cruit te a m me mb e rs a t b usine ss scho o ls, churche s, muse ums, scho o ls
• Pe o p le co me to g e the r to ta lk a nd b ra insto rm a b o ut issue s- g ive n a ta sk
• Fa cilita to r co me s fro m the Id e a Villa g e - me mb e r o f the IDEA co rp s
• Entre p re ne ur p re se nta tio ns- incre a se p a rticip a tio n a nd co mmunity b o nd s
– Inno va to rs in Re sid e nce Pro g ra m/Institute
• A g ra nt p ro g ra m fo r inno va to rs to co me to N e w O rle a ns to live a nd wo rk
• Cre a te a “ co nfe re nce ” e a rly in the y e a r to intro d uce th e inno va to rs to the
co mmunity a nd invite o utsid e rs in
• A ny o ne ca n a p p ly fo r th e p ro g ra m fro m S te ve Jo b s to a hig h sch o o l kid -
ca n co me fo r a we e k o r a y e a r

S ce na rio -Time line
•
• Eve ry W e d ne sd a y me e ting ro o ms a t Inno va tio n Ce nte rs a re fille d with Think
Ta nks me e ting g ro up s- lo ts o f p o we rful d iscussio ns a re ha p p e ning fro m p la ns fo r
a Fa rme r’s ma rke t o n th e wa te rfro nt
• June 2 0 0 9 - First Inno va to r in Re sid e nce Ho use is p urch a se d tha nks to a g ra nt
fro m the S ko ll Fo und a tio n
• A fte r a tte nd ing the Institute , a n A p p le e xe cutive a g re e s to fund a nd Inno va to r in
Re sid e nce who me nto rs a n Id e a Villa g e e ntre p re ne ur
• O p e n so urce g ra ffiti wa ll o n o ne o f the Inno va tio n ce nte rs
• S ing le mo the r a tte nd s Think Ta nk se ssio n a b o ut e d uca tio n a nd cre a te s a p a re nt-
run a fte r sch o o l p ro g ra m
• A hig h scho o l stud e nt le a rns ho w to scra tch a nd mix a t a n Id e a Villa g e Th ink
Ta nk a nd sta rts ma king mix ta p e s
• A rchite cture fo r Huma nity sp o nso rs a inno va to r in re sid e nce a nd h o sts o f
co mmunity b ra insto rm a nd the inno va to r he lp s d e sig n ho me s fo r th e co mmunity
• S ta nfo rd Busine ss S cho o l S o cia l Inno va tio n Pro g ra m a g re e s to wa ive fe e s fo r
p e o p le who ’ve a tte nd e d th e Id e a Villa g e Inno va to rs in re sid e nce p ro g ra m
• A ne w co ffe e sho p o p e ns in th e 9 th wa rd - it’s a co lle ctive o rg a niz e d b y th re e
frie nd s (a b a rb e rsho p o wne r, a re tire e a nd a b usine ss sch o o l stud e nt) who me t
a t a n Id e a Villa g e Th ink Ta nk
• Re p ub lica n a nd De mo cra tic p re sid e ntia l no mine e s p a rticip a te in a n Id e a Villa g e
Co mmunity Bra insto rm/Think Ta nk d uring th e 2 0 0 8 e le ctio n y e a r

Id e a N o 8
Cre a te a N e w M y th o lo g y fo r N e w O rle a ns
(M ich a e l Ka rnja na p ra ko rn, Fa ris Ya ko b ,
A d ria n La i)

Insight: New Orleans is tainted by its post-Katrina perception, create a new story
•
Idea: If Silicon Valley is America’s hub for tech entrepreneurs, New Orleans is
•
America’s hub for 4th sector social entrepreneurs
• Cre a te sh o rt te rm a nd lo ng te rm p la ns
– S h o rt te rm
• Imp ro ve civic mo ra l b y d e mo nstra ting th e g o ve rnme nt h a s a p la n
• Eng a g e th e co mmunity in cre a ting a p la tfo rm fo r co lla b o ra tive p ro b le m so lving a nd so cia l
e ntre p re ne urship
• S ta rt infusing much ne e d e d ca p ita l into th e infra structure
• Influx o f y o ung . A mb itio us p e o p le w h o w a nt to ma ke a d iffe re nce
– Lo ng Te rm
• Be co me a city sy no ny mo us w ith 4 th S e cto r S o cia l Entre p re ne ursh ip
• W o rld cla ss p ro g ra ms fo r so cia l d e sig n a nd e ntre p re ne ursh ip
• Birth p la ce o f succe ssful 4 th S e cto r b ra nd s
• Co nte nt citiz e ns- civic p rid e - “ W e ma d e it”
– M e a sure S ucce ss
• Q ua lity o f life
• Po p ula tio n
• Dire ct inve stme nt
• N e w O rle a ns sh o uld b e a sso cia te d w ith so cia l e ntre p re ne ursh ip

• Cre a te a lo ca l ca mp a ig n to b ra nd th e S o cia l Entre p re ne ursh ip imita tive - cre a te a na me , a n
id e ntity a nd a p la tfo rm fo r ch a ng e
– S o cia l Entre p re ne ur A w a rd s in N e w O rle a ns
– G e t Fa st Co mp a ny to w rite sto rie s
– Ra ise a w a re ne ss o f Id e a Villa g e initia tive s tie d to th e imita tive
– De ve lo p a susta ina b le e d uca tio n sy ste m a ro und 4 th S e cto r S o cia l Entre p re ne ursh ip
• Pa rtne r with Tula ne cre a te a p ro g ra m
• De ve lo p a n inte rnsh ip p ro g ra m w ith th e to p sch o o ls- Ka o s Pilo t, O xfo rd , S ta n fo rd , Unive rsity o f Co lo ra d o ,
Ha rva rd - inte rns re ce ive fina n cia l a w a rd s a nd p re stig e
• Inte rnsh ip s in 4 th S e cto r Co mp a nie s
• Cre a te a so cia l e ntre p re n e ursh ip M BA Ch a lle ng e fo r sch o o ls in N O LA
• Cre a te a structure to co nne ct so cia l e ntre p re ne urs
• M e e t-Up s- w e b site , b lo g s, e ma il ne w sle tte rs
• Cre a te a w e b site fo r S o cia l Entre p re ne urs in N e w O rle a n s to co nne ct a nd co mmunica te
• Cro w d so urce fro m a ro und th e w o rld
• Pa rtne r with G o o d M a g a z ine
• Pa rtne r with M o no cle to g e t id e a s to h e lp sh ift N e w O rle a ns's ima g e
• Pa rtne r with a d e sig n n e tw o rk - Re ima g in e N e w O rle a ns- fla g , sig na g e , sy mb o ls
• Cre a te a TED-Like Co nfe re nce fo r S o cia l Entre p re ne ursh ip
• Exp a nd th e Id e a Villa g e g lo b a lly - o rg a niz e id e a h unting trip s- b ring b a ck o ne id e a fo r N O LA
• Cre a te Pro d ucts- A b e fo re a nd a fte r b o o k, a p ro d uct co nce p t w ith IDEO
• G o ve rnme nt sub sid ie s- Es ta b lish ta x cre d its fo r 4 th S e cto r S o cia l Entre p re ne urs
• Ra ise fund s fro m lo ca l le a d e rs to e sta b lish g lo b a l N e w O rle a ns b ra nd ing ca mp a ig n

N e xt S te p s
• Co mme nts o n a ll th e id e a s
• Id e ntify id e a s th a t w a rra nt mo re
inve stig a tio n
• W o rk o ut w h a t ne e d s o r co uld h a p p e n ne xt
• Re -co nta ct p a rticip a nts a nd sh a re le a rning
• M e e t up a nd h a ve a d rink o n O cto b e r 2 6 th -
2 7 th