0
A Texas Tech UniversityStudent Government Campaign,       as BOLD as Texas
Presidential Candidate Tyler Pattonset out to create a strong campaign.
He needed strong running mates,  endorsed candidates, staff &
a strong social media strategy.
He recruited Elizabeth Custy to leadhis strategy. Together they created a         victorious campaign.
They used their 27 endorsedsenate candidates to create buzz,     awareness & promote.
They used their blog, mysga.com,to keep potential voters updated
& posted unique content to makeviewers feel part of the campaign.
Facebook consumed the main   conversation strategy,
it included: landing pages, factFridays, Q-&-As, photo albums,          biographies
&
crisis communication actions.
The candidate debate was streamed    live on Twitter & USTREAM.
They engaged & created anexperience for their potential voters              through
a competition to gain the most likedposter between endorsed candidates,
the winning candidate was featuredas the profile picture for the Patton,  Uryasz & Moore Facebook page.
They created a Text MessageReminder System which was embedded into Facebook.
QR Codes were incorporated on theirposters to drive traffic to mysga.com.
RCH1&2  PATTONGA.COM URYASZ & MOORE                                              scan here                                ...
A month later...
the, Patton, Uryasz & Moore, teamwas the only executive alliance to          enter runoffs.
Their plan of action was
an infographic to visualize      their platforms,
a call-a-thon twice as bigas the general election’s call-a-thon,
& a campaign walk teased as a BOLD  STATEMENT to create suspense.
With the help of their 27 endorsed   senate candidates and their       501 Facebook Fans   886 Facebook Event Guests      ...
Patton, Uryasz & Moore and 24 oftheir 27 endorsed senate candidates           were victorious.
@eCusty @tpat
Patton, Uryasz & Moore Campaign
Patton, Uryasz & Moore Campaign
Patton, Uryasz & Moore Campaign
Upcoming SlideShare
Loading in...5
×

Patton, Uryasz & Moore Campaign

754

Published on

Published in: News & Politics
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
754
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Patton, Uryasz & Moore Campaign"

  1. 1. A Texas Tech UniversityStudent Government Campaign, as BOLD as Texas
  2. 2. Presidential Candidate Tyler Pattonset out to create a strong campaign.
  3. 3. He needed strong running mates, endorsed candidates, staff &
  4. 4. a strong social media strategy.
  5. 5. He recruited Elizabeth Custy to leadhis strategy. Together they created a victorious campaign.
  6. 6. They used their 27 endorsedsenate candidates to create buzz, awareness & promote.
  7. 7. They used their blog, mysga.com,to keep potential voters updated
  8. 8. & posted unique content to makeviewers feel part of the campaign.
  9. 9. Facebook consumed the main conversation strategy,
  10. 10. it included: landing pages, factFridays, Q-&-As, photo albums, biographies
  11. 11. &
  12. 12. crisis communication actions.
  13. 13. The candidate debate was streamed live on Twitter & USTREAM.
  14. 14. They engaged & created anexperience for their potential voters through
  15. 15. a competition to gain the most likedposter between endorsed candidates,
  16. 16. the winning candidate was featuredas the profile picture for the Patton, Uryasz & Moore Facebook page.
  17. 17. They created a Text MessageReminder System which was embedded into Facebook.
  18. 18. QR Codes were incorporated on theirposters to drive traffic to mysga.com.
  19. 19. RCH1&2 PATTONGA.COM URYASZ & MOORE scan here for more information for STUDENT GOVERNMENT LEADERSHIP AS BOLD AS TEXAS VOTING BEGINS MARCH1&2 MYSGA.COM scan here for more information
  20. 20. A month later...
  21. 21. the, Patton, Uryasz & Moore, teamwas the only executive alliance to enter runoffs.
  22. 22. Their plan of action was
  23. 23. an infographic to visualize their platforms,
  24. 24. a call-a-thon twice as bigas the general election’s call-a-thon,
  25. 25. & a campaign walk teased as a BOLD STATEMENT to create suspense.
  26. 26. With the help of their 27 endorsed senate candidates and their 501 Facebook Fans 886 Facebook Event Guests &with 100,000+ Facebook Post Views 8000+ Views on mysga.com,
  27. 27. Patton, Uryasz & Moore and 24 oftheir 27 endorsed senate candidates were victorious.
  28. 28. @eCusty @tpat
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×