Emergency 2.0 Wiki Project


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Presented the Emergency 2.0 Wiki Project at the "Social Media in Times of Crisis" Symposium, held by the Eidos Institute on 4 April 2011 at the State Library of QLD.

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Emergency 2.0 Wiki Project

  1. 1. Turning the vision into reality... Social Media in Times of Crisis Symposium Monday 4 April 2011 Eileen Culleton, Voluntary Project Leader
  2. 2. Cyclone Tracey struck Darwin Christmas Eve 1974 2Image taken from: http://www.abc.net.au/aplacetothink/html/cyclone.htm
  3. 3. Australia’s most devastating cyclone - on a human level• 71 people killed• Thousands injured• 40,000 left homeless• Destroyed the city Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 3
  4. 4. For many hours – noone else knew 4Photo: Rick Stevens, taken from http://www.theage.com.au/environment/weather/mayor-governed-a-heap-of-rubble-20110202-1advy.html
  5. 5. Communicationsinfrastructure was destroyed Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 5
  6. 6. A long way from help 6
  7. 7. Amateur radio operator sent the call Contacted Perth to letthe world know Darwin needed help Image taken from: http://www.hamradiotransceiver.co.uk/ham-radio-transreceivers- information/ham-radio-transreceiver-remains-popular/ 7
  8. 8. First radio bulletin late Christmas Day Image taken from Cyclone Tracey Newsreel 1974: http://www.youtube.com/watch?v=B89wBGydSvsT 8
  9. 9. For 5 days official communications was via amateur radio aboard MV Nyanda A Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 9
  10. 10. The armedforces were deployed Image taken from National Archives of Australia on Vimeo: http://vimeo.com/6290869 10
  11. 11. But the city was was destroyed But the city destroyedImage taken from Cyclone Tracey 1974 “Santa Never Made it Into Darwin” http://www.youtube.com/watch?v=ZD0DRmWQ65Y 11
  12. 12. 30,000evacuated in the largest airlift inAustralia’s history Image taken from: Wikipedia: http://en.wikipedia.org/wiki/Cyclone_Tracy 12
  13. 13. Wacol MigrantCentre, Brisbane Image taken from: Ipswich Motorway Upgrade Fact Sheet at http://www.tmr.qld.gov.au 13
  14. 14. My family at Wacol Migrant Centre. I’m the blonde child on the far right of the table. The Courier Mail Sat, Dec 28 1974, p2.
  15. 15. So how does this story link to the vision of the wiki? 15
  16. 16. Community + ICT + Networks = Communication Lifeline Image, Northern Territory Library http://hdl.handle.net/10070/49948 16
  17. 17. Community + ICT + Networks = Social Media 17
  18. 18. Imagine Image taken from: http://gov2em.net.au/futurescenario/....if web 2.0 and social media was integratedinto mainstream emergency communications? 18
  19. 19. Imagine...Image taken from: Social Media helping Emergency Management Final Report to Gov2.0 Taskforce: http://gov2.net.au/projects/project-14/
  20. 20. Imagine...Image taken from: http://gov2em.net.au/futurescenario/ 20
  21. 21. Imagine if it was two-way... Image taken from: http://gov2em.net.au/futurescenario/ 21
  22. 22. Information is power... Image taken from: http://gov2em.net.au/futurescenario/...and information saves lives and property 22
  23. 23. And information is critical to community recovery... “Key to disaster recovery is an informed community ...through provision of timely and accurate information”Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 23
  24. 24. Used Social Media to provideinformation lifeline to those impacted by Cyclone Yasi 24
  25. 25. Key to recovery is providing mechanisms toempower the community to self mobilise... “Disaster recovery is most effective when conducted with the active participation of the affected community” Emergency Management Australia, Emergency Manual Series – Community Development in Recovery from Disaster 25
  26. 26. Community Recovery Empowering the community• Used social media to galvanise and mobilise the “Mud Armies”• Facebook site also enabled direct appeals and ‘active localism’• Leveraged for “Clean up Australia”• Building community resilience and social capital 26
  27. 27. EBCC – grass roots exampleCommunity Centre used Facebook to:• Share official information• Rally and mobilise volunteers• Call for donations• Enable ‘active localism’• Cross promote other agency activities 27
  28. 28. http://www.qldreconstruction.org.au/ 28
  29. 29. Why do we need a Wiki?
  30. 30. Conferences – emergency 2.0 10 March 2011 Brisbane 4 April 2011 BrisbaneAustralia 6-7 April 2011 Melbourne 10-12 April 2011 CanberraOverseas 13-15 April 2011 24 March 2011 Mt Macedon Vic Virginia, USA
  31. 31. Reports
  32. 32. Blogshttp://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/
  33. 33. http://incaseofemergencyblog.com/2009/06/15/postcard-from-this-weekends-crisiscamp-no-swimming-hiking-or-smores-but-progress-on-improving-emergency-preparednessresponseand-a-lot-of-fun-too/ 33
  34. 34. Why do we need a Wiki?
  35. 35. Emergency 2.0 Wiki Working GroupMembers volunteering their professional skills and time to turnthe vision into a reality. From the government, community,education and business sectors. Department of Community Safety Department of Communities Department of Local Government and Planning Queensland Health
  36. 36. VisionTo empower the community with theknowledge to utilise web2.0 andsocial media in emergencycommunications.• Emergency agencies• Government agencies and schools• Community agencies and nonprofits• Business• Media and the Public 36
  37. 37. GoalTo provide best practice guidelineson how to utilise social media in allphases of emergency management:• Emergency preparation• Emergency response• Emergency recovery
  38. 38. A Wiki will enable the community:• To access practical guidelines based on best practice• To save ‘reinventing the wheel’• To mitigate risk• To keep up with rapidly changing technology and trends
  39. 39. What is a wiki? http://en.wikipedia.org/wiki/Wiki 39
  40. 40. Who will use it?• Emergency agencies• Government agencies• Community eg community centres, schools, non profits• Business• Media and the public 40
  41. 41. What emergencies will it cover? Natural Disasters http://www.skynews.com.au/national/article.aspx? Chris Ison, The Morning Bulletinhttp://www.terranean.com.au/news.htm id=562283&vId= Manmade Health emergencies Emergencies http://themostimportantnews.com/arch http://www.emergency.nsw.gov.au/co http://www.photosfan.com/history/p ives/ ntent.php/645.html age2/
  42. 42. What information will it have? Courtesy David Eade 42
  43. 43. Guidelines to include:• Risk and Mitigation Checklist• Moderator’s checklist• Content management• Stakeholder management• Resourcing• Staff policies• Internal communication and channel integration• Business continuity• ICT requirements & security• Record management and archiving 43
  44. 44. Wiki Tips – Amplifying your message • Find the popular hashtag # and add to your message eg #flood • Follow emergency agencies eg @QPSmedia • Follow the media eg @abcradio • Ask everyone to retweet your message – in your message, “please RT” • Keep your message to 100 characters so people can add their message to the RT • Put the link on your website home page! 44
  45. 45. Wiki Tips – other topics• Amplifying the message of official agencies• Live monitoring of social media• Crowdsourcing• Using real time online maps
  46. 46. How?• Driven from QLD • Emergency 2.0 Wiki Working Group• National Governance – to be representative of emergency, government, community & business• Alliances (to include) • local – LGAQ, Volunteering QLD, EMPA, Rotary Australia, Chamber of Commerce • national – EMA, EMPA, Australian Red Cross, LGA, Gov2.0 groups, AGIMO, Rotary • international – NEMA, Crisis Commons, SMEM 46
  47. 47. Project Approach• Establish a framework – technology, content, governance, stakeholder engagement, communications• Establishing online presence – Twitter, LinkedIn, Ozloop• Stakeholder Engagement & building networks• Soft launch for collaborative input by stakeholders• Consultation for public review• Go live – ready for Cyclone, Flood, Bushfire Season• Review – post implementation 47
  48. 48. Stakeholder engagement & online presence
  49. 49. Key Stakeholders following us on Twitter 49
  50. 50. How can I help?• Help write content, or edit it• Peer review and comment on discussions around suggested content• Help promote the Wiki to your networks• Help us establish alliances• Contribute to the forum, comment on the blog, tweet!
  51. 51. Contact UsLinkedIn: Government2.0 in QueenslandTwitter: @emergency20wiki @gov2qldEmail: emergency20wiki@gmail.com eileenculleton@gmail.com 51
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