美、⽇日電⼦子書展分享         龐⽂文真  Readmoo電⼦子書店總經理        TDPF 顧問      2012.09.25
美國電⼦子書展• self publishing (cover design)• e-singles• giveaway (discovery)• ebook is new normal• social network
self publishing (cover)
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
• 了解讀者要什麼,⽴立刻寫出來給他們• ⾃自助出版或(紐約)出版社出版,對讀  者來說,似無區別• 甜蜜價格:$2.99 (40,000 words) and  $4.99 - $5.99 (65,000 - 80,000 words)• 其...
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
Textfrom: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
e-singles            from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_O...
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
誰在做?• 傳統出版社• 報紙/雜誌• 新創公司• Amazon• 獨⽴立作家
傳統出版社from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0
報紙/雜誌from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
Harvard Business Review Press
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
哪些內容適合?• ⼩小說• 深度新聞報導、分析• 個⼈人記錄、觀點、回憶錄• 實⽤用內容(減肥、學習......)
如何產⽣生?• 就寫啊 (Original)• 改寫/重⽣生:雜誌和報紙內容
在哪販售?• 各e-bookstore (Amazon/Apple/Nook/Kobo...)• ⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站• Apps
Kindle Singles• 最⼤大:2011年⼀一月開始,236個作品。約 每週三件新作品。• 賣出200萬次• (作者)⾃自助上傳;編輯幫忙• 原⽣生:編輯、封⾯面設計、封⾯面⽂文案• 特案推廣⾏行銷
價格區間from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
Apple’s Quick Reads
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
為何要做?好處?• 報紙/雜誌的特刊:增加收⼊入• 出版社: • 為持讀者在下⼀一本新書出來前的熱度 • 有些內容,此⼀一時也,彼⼀一時也 • 增加收⼊入,往上upsell,往下free
giveaway (discovery)           from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB20...
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
從送書開始,不斷地利⽤用各種⽅方式,來創造話題,讓潛在讀者接觸到,最後,買下。        from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentat...
ebook is new normal
from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
social network
其他... ...
⽇日本電⼦子書展• kobo x 樂天(Rakuten)• epub3• ebook in browser• ebook is new normal• telco getting small
from:Voyager
Kobo x 樂天
epub3
ebook in browser
網路連線,可以更新
ebook is new normal
其他... ...
謝謝⼤大家!
from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1
參考資料• 美國: IDPF’s website, Digital Book 2012  program (http://idpf.org/digital-book-2012/  program)• ⽇日本:EPUB3 IDPF Confere...
20120925美日電子書分享
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2012年美國紐約書展及日本東京電子書展的分享

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  1. 1. 美、⽇日電⼦子書展分享 龐⽂文真 Readmoo電⼦子書店總經理 TDPF 顧問 2012.09.25
  2. 2. 美國電⼦子書展• self publishing (cover design)• e-singles• giveaway (discovery)• ebook is new normal• social network
  3. 3. self publishing (cover)
  4. 4. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  5. 5. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  6. 6. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  7. 7. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  8. 8. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  9. 9. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  10. 10. • 了解讀者要什麼,⽴立刻寫出來給他們• ⾃自助出版或(紐約)出版社出版,對讀 者來說,似無區別• 甜蜜價格:$2.99 (40,000 words) and $4.99 - $5.99 (65,000 - 80,000 words)• 其他可能性:Audio, foreign ebooks, film/ TV...• ⼀一切⾃自⼰己來,真的很費⼒力、費時
  11. 11. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf
  12. 12. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
  13. 13. Textfrom: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
  14. 14. e-singles from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  15. 15. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  16. 16. 誰在做?• 傳統出版社• 報紙/雜誌• 新創公司• Amazon• 獨⽴立作家
  17. 17. 傳統出版社from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  18. 18. http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0
  19. 19. 報紙/雜誌from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  20. 20. Harvard Business Review Press
  21. 21. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  22. 22. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  23. 23. 哪些內容適合?• ⼩小說• 深度新聞報導、分析• 個⼈人記錄、觀點、回憶錄• 實⽤用內容(減肥、學習......)
  24. 24. 如何產⽣生?• 就寫啊 (Original)• 改寫/重⽣生:雜誌和報紙內容
  25. 25. 在哪販售?• 各e-bookstore (Amazon/Apple/Nook/Kobo...)• ⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站• Apps
  26. 26. Kindle Singles• 最⼤大:2011年⼀一月開始,236個作品。約 每週三件新作品。• 賣出200萬次• (作者)⾃自助上傳;編輯幫忙• 原⽣生:編輯、封⾯面設計、封⾯面⽂文案• 特案推廣⾏行銷
  27. 27. 價格區間from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  28. 28. Apple’s Quick Reads
  29. 29. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  30. 30. 為何要做?好處?• 報紙/雜誌的特刊:增加收⼊入• 出版社: • 為持讀者在下⼀一本新書出來前的熱度 • 有些內容,此⼀一時也,彼⼀一時也 • 增加收⼊入,往上upsell,往下free
  31. 31. giveaway (discovery) from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  32. 32. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  33. 33. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  34. 34. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  35. 35. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  36. 36. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  37. 37. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  38. 38. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  39. 39. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  40. 40. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  41. 41. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  42. 42. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  43. 43. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  44. 44. 從送書開始,不斷地利⽤用各種⽅方式,來創造話題,讓潛在讀者接觸到,最後,買下。 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  45. 45. ebook is new normal
  46. 46. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
  47. 47. http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
  48. 48. social network
  49. 49. 其他... ...
  50. 50. ⽇日本電⼦子書展• kobo x 樂天(Rakuten)• epub3• ebook in browser• ebook is new normal• telco getting small
  51. 51. from:Voyager
  52. 52. Kobo x 樂天
  53. 53. epub3
  54. 54. ebook in browser
  55. 55. 網路連線,可以更新
  56. 56. ebook is new normal
  57. 57. 其他... ...
  58. 58. 謝謝⼤大家!
  59. 59. from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1
  60. 60. 參考資料• 美國: IDPF’s website, Digital Book 2012 program (http://idpf.org/digital-book-2012/ program)• ⽇日本:EPUB3 IDPF Conference (http:// www.voyager.co.jp/archive/ speaking_sessions/index.html)

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