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20120925美日電子書分享
20120925美日電子書分享
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20120925美日電子書分享
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20120925美日電子書分享

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2012年美國紐約書展及日本東京電子書展的分享

2012年美國紐約書展及日本東京電子書展的分享

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  • 1. 美、⽇日電⼦子書展分享 龐⽂文真 Readmoo電⼦子書店總經理 TDPF 顧問 2012.09.25
  • 2. 美國電⼦子書展• self publishing (cover design)• e-singles• giveaway (discovery)• ebook is new normal• social network
  • 3. self publishing (cover)
  • 4. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 5. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 6. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 7. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 8. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 9. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Bella_Andre.pdf
  • 10. • 了解讀者要什麼,⽴立刻寫出來給他們• ⾃自助出版或(紐約)出版社出版,對讀 者來說,似無區別• 甜蜜價格:$2.99 (40,000 words) and $4.99 - $5.99 (65,000 - 80,000 words)• 其他可能性:Audio, foreign ebooks, film/ TV...• ⼀一切⾃自⼰己來,真的很費⼒力、費時
  • 11. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Andrew_Rhomberg.pdf
  • 12. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
  • 13. Textfrom: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/ignite/DB2012_Brian_Felsen.pdf
  • 14. e-singles from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 15. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 16. 誰在做?• 傳統出版社• 報紙/雜誌• 新創公司• Amazon• 獨⽴立作家
  • 17. 傳統出版社from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 18. http://www.youtube.com/watch?feature=player_detailpage&v=9LGHo6-SGR0
  • 19. 報紙/雜誌from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 20. Harvard Business Review Press
  • 21. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 22. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 23. 哪些內容適合?• ⼩小說• 深度新聞報導、分析• 個⼈人記錄、觀點、回憶錄• 實⽤用內容(減肥、學習......)
  • 24. 如何產⽣生?• 就寫啊 (Original)• 改寫/重⽣生:雜誌和報紙內容
  • 25. 在哪販售?• 各e-bookstore (Amazon/Apple/Nook/Kobo...)• ⾃自⽴立⾨門⼾戶的新創網站和作者⾃自⼰己的網站• Apps
  • 26. Kindle Singles• 最⼤大:2011年⼀一月開始,236個作品。約 每週三件新作品。• 賣出200萬次• (作者)⾃自助上傳;編輯幫忙• 原⽣生:編輯、封⾯面設計、封⾯面⽂文案• 特案推廣⾏行銷
  • 27. 價格區間from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 28. Apple’s Quick Reads
  • 29. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Laura_Owen.pdf
  • 30. 為何要做?好處?• 報紙/雜誌的特刊:增加收⼊入• 出版社: • 為持讀者在下⼀一本新書出來前的熱度 • 有些內容,此⼀一時也,彼⼀一時也 • 增加收⼊入,往上upsell,往下free
  • 31. giveaway (discovery) from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 32. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 33. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 34. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 35. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 36. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 37. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 38. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 39. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 40. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 41. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 42. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 43. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 44. 從送書開始,不斷地利⽤用各種⽅方式,來創造話題,讓潛在讀者接觸到,最後,買下。 from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Otis_Chandler.pdf
  • 45. ebook is new normal
  • 46. from: http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
  • 47. http://idpf.org/sites/idpf.org/files/digital-book-conference/presentations/db2012/DB2012_Kiyo_Toma.pdf
  • 48. social network
  • 49. 其他... ...
  • 50. ⽇日本電⼦子書展• kobo x 樂天(Rakuten)• epub3• ebook in browser• ebook is new normal• telco getting small
  • 51. from:Voyager
  • 52. Kobo x 樂天
  • 53. epub3
  • 54. ebook in browser
  • 55. 網路連線,可以更新
  • 56. ebook is new normal
  • 57. 其他... ...
  • 58. 謝謝⼤大家!
  • 59. from: Readmoo電⼦子書店粉絲⾴頁 https://www.facebook.com/media/set/?set=a.211492255647986.50893.179874532143092&type=1
  • 60. 參考資料• 美國: IDPF’s website, Digital Book 2012 program (http://idpf.org/digital-book-2012/ program)• ⽇日本:EPUB3 IDPF Conference (http:// www.voyager.co.jp/archive/ speaking_sessions/index.html)

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