M+ B

  • 487 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain the property of their respective owners.
  • 2. MEMORY AND MORE M+ memory cards are branded large-capacity flash memory cards which contain high-compression, high-quality video and other entertainment content for use with a mobile phone or PDA. The product is targeted towards consumers who are looking to expand the storage capacity of their multi-media enabled mobile devices. Some of the content in the cards is available anytime, while other content can only be accessed by unlocking the content via payment by premium SMS. Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 3. QUICK OVERVIEW Large Capacity Branded Product Premium Content Built In Player and software Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 4. QUICK OVERVIEW Branded Top Quality Content Large capacity “Free” Content Content included available to purchase via SMS Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 5. ACCESSING M+ CONTENT The video player, a plug and play application auto- The content is ready for use. installs in the mobile User inserts memory card into mobile Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 6. ACCESSING PREMIUM CONTENT After selecting a piece of content from the card’s menu the customer An unlock generates a text message. code is generated, as payment is processed and a return SMS with the unlock code is sent to customer The customer applies the code to the content, which is then unlocked for use… Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 7. SMS PREMIUM WORK FLOW User selects locked content in the file. -alert appears on screen – “To unlock the content exit M+ Player, then text MPLUS and (code) to 1231 to obtain a PIN number. If you already have a PIN number, press ‘Continue’ to unlock and play content” User goes into Messages and sends an SMS with MPLUS and a code to 1231. Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 8. SMS PREMIUM WORK FLOW User receives the legal message via SMS: - If user wishes to purchase they select Options>Reply and text the word ‘Yes’ to confirm they wish to purchase. - If the user does not wish to purchase they ignore the text. In response to the ‘Yes’ message, the M+ server sends a text with the product title, pin code and confirmation of the charge. The user re-selects the product and enters the pin code to unlock it. Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 9. PRODUCT LAUNCH The product launched late Q4, 2006 in Denmark with line-up of titles that features some of Denmark’s premium TV and Film content, including the popular TV series “Klovn,” and “Råzone”- Zentropa’s latest youth- oriented drama which was a winner with the critics and paying public in Danish cinemas in ´06. Sample Product Packaging Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 10. OTHER TITLES In addition to “Klovn” and “Råzone”, the early list of available titles includes a trilogy of films by Danish director Per Fly, and a trilogy of films by director Susanne Bier, including 2007’s Oscar® nominated “After the Wedding.” Other content currently under negotiation for inclusion in the product line-up include comedy, travel, and premium sports titles. Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 11. LAUNCH BASICS Highlight an innovative solution for mobile video, Top video content, An innovation in mobile content commerce Several coordinated PR and marketing activities to support it. Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 12. SALES, PRICING,& DISTRIBUTION The product will be sold and distributed using the main distribution players in the mobile industry. FSI has a distribution agreement with Dangaard Telecom, and others, to reach Mobile operators, mobile shops (retail and internet), supermarket chains and consumer electronic shops. The product will be priced at about 5% over the price of an empty memory card of similar size. Sample Product Packaging Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 13. LAUNCH PARTNERS As part of the project, FSI has managed to bring together a group of key partners to support the launch of the M+ concept. As the project has developed positively, each of these partners and others are willing to continue to expand the reach of the M+ concept as a new an extensive platform for the development of multiple mobile media and other business concepts. Sample Product Packaging
  • 14. OTHER POSSIBILITIES M+ can be used as a centrepiece for highly customized promotional campaigns. For example, an M+ card can be used, together with other features (customized ringtone, theme, games) to enhance a handset and deliver content and advertising messages into the Suffer the hip hippo. M+ can be used to deliver content and to gather consumer data into pockets of consumers like never the very personal confines of the mobile phone. before… Copyright © 2006 Fourth Screen Incorporated Aps. All trademarks and copyrights remain the property of their respective owners.
  • 15. CONTACT INFORMATION Fourth Screen Incorporated Aps Engdraget 47 2500 Valby, Denmark CVR no. DK-29312508 mobile +45 2344 6160 www.4thscreentv.com Copyright © 2006 Fourth Screen Incorporated Aps. This work may form part of a proposal by FSI and may not be used for any purpose other than the furtherance of such proposal. No part of this document nor the information contained herein may be reproduced, stored in a retrieval system or transmitted in any way or by any means including photocopying or recording, nor may this document or any part or parts hereof nor the information contained herein be released to any third party without the prior written consent of FSI. All trademarks and copyrights remain the property of their respective owners.