2012 09-17 - eau claire power2give site demo


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  • Camille: Thank you for being here  Our hope for today is that you leave - excited about this new opportunity - anxious for it to go live - and with most of your logistical questions answeredExplanation of why this might be an opportunity for Montgomery County – how Suzan came to hear about it
  • Perry: Unrestricted giving is still desired but giving donors an opportunity for restricted giving is needed to capture the greatest potentialExamples of success seen by other online sites: - DonorsChoose received $1 million gift last fall to fund all projects in the state of California - Kickstarter project just raised $1 million in entrepreneurial investment
  • Perry:Define cultural patron vs. cultural consumerCultural consumers have less overlap with cultural donors than expected There is a huge untapped market right now that traditional fundraising methods are not picking upMany of you include your patrons in your annual fund drive solicitations but those requests are not converting as many donors as we all would like
  • Perry: Enter power2give.org as the culmination of that year-long planning and implementation phase
  • Perry:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
  • Scott:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
  • Perry: Who will this appeal to versus our normal fundraising base?(Walk through each ring of the circle)
  • Perry: How will this be different in all of the different online giving platforms that are out there?How many are familiar with DonorsChoose (Show of hands) - DonorsChoose is dedicated to the postings by teachers - p2g is dedicated to the postings by cultural organizationsDifferentiators - major gifts for matching funds
  • Perry:The first and most important question is Who Can Post projects to the site.Artists Explanation
  • Perry:Before we go to the site, a couple of key acknowledgementsettain groupWray WardNow that you know the who and the what, let’s open up the site and walk through some other questions you might have
  • Perry:The Keys to Success are the root of a solid partnership between cultural partners, donors and the power2give platform.Before we dive too deep into the site and the success of it, let’s take a few steps back and talk about the basics of the site and some questions you in the audience might be having …
  • Perry: In a nut shell- a 7 step process
  • 2012 09-17 - eau claire power2give site demo

    1. 1. Site Demonstrationfor a new cultural marketplace Monday, September 17, 2012
    2. 2. The Giving Landscape is Changing• Donor’s giving habits are changing – Donors are turning to online giving more and more – Online giving platforms have been wildly successful • DonorsChoose.org • Kiva.org • Kickstarter.com• Donor’s preferences are changing – More frequent, smaller gifts – Desire for transparency as to the impact of gifts – Restricted giving over unrestricted giving
    3. 3. Opportunity is Knocking FACT:85-90% of Cultural Patrons are NOT Donors
    4. 4. What is power2give?• Online marketplace for cultural projects• Opportunity to match donor interests and passions to projects in the community• Fundraising and marketing tool• Personalized solicitations that leverage technology and social media
    5. 5. What is power2give? Projects posted by Cultural Organizations Posting organizations Projects promoted thank and engage through personaldonors in new projects solicitations Donors share passion Donors contribute to for projects through specific projects social media
    6. 6. Why power2give?• Acknowledges donor trends – More frequent, smaller gifts – Utilization of online tools – Desire for transparency as to the impact of gifts – Restricted giving over unrestricted giving• Cultural consumers have less overlap with cultural donors than expected
    7. 7. Other Croudfunding Platforms• Dozens, but most popular: – Kickstarter – for profit and non-profit – IndieGoGo – “campaign” based – Donors Choose – classroom projects – US Artists – individual artists projects• None of these platforms – Is designed specifically for non-profit cultural sector – Relies on local or regional host organization to support platform – Has matching sponsor capability
    8. 8. CrowdFunding Marketplace p2g has advantages which point to potential opportunities • Niche market • Nonprofit structure • Targets nonprofit project postingsNiche Broad Sector Focus
    9. 9. How Is It Different?• Site designed for fundraising and marketing with built in tools to train and share best practices in marketing and promotion• Incorporates matching and challenge grants to incent compelling projects and individual giving• Nonprofit platform• Gift card functionality can drive personal philanthropy as well as corporate employee recognition plans
    10. 10. Who Can Post?• Registered 501(c)3 organization, State Solicitation license• Posting eligibility policies determined by local host – In Charlotte: – Projects that advocate history, science, arts, and culture – Located within Mecklenburg County – Received a grant from ASC within the last five years• Also possible: posting arts-related projects by non- arts orgs – e.g. Boys & Girls Club art camps
    11. 11. What Does it Cost to Post?• Administrative fee of deducted from gifts to cover – determined by host organization – generally 12% - Credit card charges - Web hosting - Marketing and promotions - Transaction processing• Posting organizations may choose to include this cost in the amount of the project
    12. 12. Site Demonstration Dane County Site
    13. 13. Results to Date
    14. 14. National Expansion Implemented Charlotte, NC | Greensboro, NC Kentucky & So. Indiana | Madison, WI Miami, FL | Winston – Salem, NC Houston, TX | Atlanta, GA Committed Broward County, FL | Fayetteville, NC NC Statewide | Eau Claire WI Raleigh NC | Durham NC Negotiation/Exploratory Birmingham, AL | Cincinnati, OH Denver, CO | Detroit, MI | Fairfax, VA Indianapolis, IN | Kansas City, MO Los Angeles, CA |Memphis, TN New York City, NY | Philadelphia, PA Pittsburgh, PA | St. Louis, MO Salt Lake City, UT | San Jose, CA
    15. 15. power2give Keys to Success• Eau Claire Regional Arts Center promotes site and obtains matching funds Donors• Cultural organizations post compelling projects Cultural Partners• Organizations promote projects to cultural power2give.org Platform constituencies• Donors make gifts to projects and invite others to do the same
    16. 16. Process Summary• Posting Organizations submit compelling projects• ECRAC screens, approves, and posts projects• Organizations promote their projects• Donors make gifts within project funding window (typically 90 days)• power2give.org and organizations thank donors• Organizations are provided donor data and funds• Organizations share project success with donors
    17. 17. Questions & Answers