The Bottom line hc2
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The Bottom line hc2

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The Bottom line hc2 Presentation Transcript

  • 1. Presentatie titel Rotterdam, 00 januari 2007 the bottom line Rotterdam, 6 september 2010
  • 2. Last week
    • developing options using the options sheet and “ritualized dissent”
    • you’ve read the adidas case
  • 3.  
  • 4. Business models
  • 5.  
  • 6.
    • WHO... am I selling to?
    • WHAT... am I selling them? (and ( more importantly) how does it help them?)
    • HOW... do I organize value?
    • HOW... do I make money?
    Traditional questions:
  • 7. Businessmodel canvas
  • 8.  
  • 9.  
  • 10. Make “sense” of Adidas’ business model (anno 2006) (anno 2006)
  • 11.  
  • 12. Wrapping up
    • a business model is a quick way to consider a business.
      • it’s used in VC pitches
    • Osterwalders Canvas is a visual representation of a businessmodel.
    • The model should make “sense”
    • It should be evident how you “make money”
  • 13. Make “sense” of Adidas’ business model (anno 2011) (anno 2011)