Reminder: report / grading Part of the grade is based on a critique Start thinking about what to write your critique about. i.e. check the “news” get an opinion think about how to put you opinion across What I’m going to be looking at... You understanding what is happening You understanding the strategic intent (of the firm) You having an educated opinion on the choosen strategy
for example: New earningsmodels used by new businesses How does Costa Crociere react to the accidents with their ships Apple’s unorthodox business strategies Kodak’s restart etc.
So far: Recap
Iterations: Customer insight
A B C A! A! that gives you B A! the B without C A! the anti - CLili Sukirman: value proposition workshop, Happen 2011
XPLANE Helps relieve bias by shifting the perspective Helps to deeply understand who possibly are our customers Helps to understand their enviroment Helps to find opportunities Helps to match value proposition with the customers perspective
So... what’s going on in the heads of yourcustomers?
Creating value out of insight
What is theproblem?Does thecustomer see itas you do?V=P*S*T Is your solution the one they’re looking for?
Coherent design Observations Gain Gain creators Pain Pain relievers Value proposition Customer insighthttp://www.businessmodelalchemist.com/2012/01/the-customer-value-canvas-v-0-8.html
Exercise: connect the dots
assignment Next time we’ll be looking at a method for (pre) calculating value Consolidate the outcomes of this session. What are the most attractive pains/gains to work on? How would that value proposition work? Think of a subject for your critique. Check with me next time you see me...