Overcoming Hurdles to Multifamily Energy Efficiency Programs:
How Puget Sound Energy Simplified Design to Maximize Results...
Puget Sound Energy
Serves Approx:
 1.1 million electric
 750,000 natural
gas customers
 240,000 apartment units
in util...
National Multifamily Savings Potential
Housing Stock
 16 million renter-occupied
apartments & condos with
5+ units
 Cons...
National Multifamily Savings Potential
Internal Barriers
 Traditional utility program
silos do not fit the hybrid
residential-commercial reality
of the multifam...
External Barriers
 Multifamily property owners lack capital to invest in energy
efficiency
 There is confusion regarding...
Building a Seamless Customer
Experience – Internally
 First, PSE needed to improve internal utility collaborations
 To d...
Building a Seamless Customer
Experience – Externally
 Next, PSE needed to change regulatory rules
 To do this we:
− Crea...
Direct Install
Measures:
• CFLs/LEDs
• Energy-efficient
showerheads
• Faucet aerators
• Pipe wrap
• Refrigerators
• Clothe...
Relationships are Key!
 We earn trust with property
owner as a result of the site
assessment & direct install
measures & ...
Teaming with Trade Allies
 We rely on contractors as our sales arm for the program
 Breaking down utility silos to unite...
Tier 1 Tier 2
Participating contractors have increased revenue potential
through a more streamlined customer experience!
C...
Barriers Addressed with Comprehensive
Multifamily Retrofit Program
 Weatherization & EE upgrades
now bundled into one
com...
Puget Sound Energy Results
94,333,000 kWh
291,664 therms
4,463 projects completed
1,310 properties served
76,297 units wit...
Results cont…
42,000 pieces of water heater pipe wrap installed
1.1 million sq. ft. of windows replaced
10 million sq. ft....
Bigger Goals, Broader Challenges
 For the 2014-15 biennium, the utility plans to achieve more
than 45 million in kWh savi...
Q & A
John Ford
Puget Sound Energy
John.Forde@pse.com
425.456.2616
Janice Boman
Ecova
Jboman@ecova.com
206.802.8973
Thank You
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Overcoming Hurdles to Multifamily Energy Efficiency Programs

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Learn about Puget Sound Energy's success with Multifamily Energy Efficiency Programs.

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Overcoming Hurdles to Multifamily Energy Efficiency Programs

  1. 1. Overcoming Hurdles to Multifamily Energy Efficiency Programs: How Puget Sound Energy Simplified Design to Maximize Results Hosts: John Forde, Residential B2B Market Manager, Puget Sound Energy Janice Boman, Utility Solutions, Ecova February 5, 2014
  2. 2. Puget Sound Energy Serves Approx:  1.1 million electric  750,000 natural gas customers  240,000 apartment units in utility service area
  3. 3. National Multifamily Savings Potential Housing Stock  16 million renter-occupied apartments & condos with 5+ units  Consuming 15.6% of US energy annually  Building owners & tenants spend $22 billion in 2009 on energy costs  Average cost of $1,141 per household
  4. 4. National Multifamily Savings Potential
  5. 5. Internal Barriers  Traditional utility program silos do not fit the hybrid residential-commercial reality of the multifamily marketplace  Utility rate schedules complicate weatherization with split tariffs  Program complexities range from directly installing lamps to engineering analysis
  6. 6. External Barriers  Multifamily property owners lack capital to invest in energy efficiency  There is confusion regarding energy efficiency options & where to begin  They hesitate to invest without direct benefit (split incentive – owner invests & tenants realize the benefits)  Trade Allies frustrated with utility program silos
  7. 7. Building a Seamless Customer Experience – Internally  First, PSE needed to improve internal utility collaborations  To do this we: − Established a single utility point of contact − Consolidated multiple programs into one approach to better fit the customer needs & increase results • Measures often crossed between commercial, industrial & residential groups creating confusion for the customer • Utility program structure was addressed to create a more unified approach to customers & maximize savings
  8. 8. Building a Seamless Customer Experience – Externally  Next, PSE needed to change regulatory rules  To do this we: − Created a single tariff that included both commercial & residential multifamily measures • This streamlined everything from extra paperwork to meter servicing − Utility legislative-liaison staff supported the argument that complex measures will only make ratepayers feel they are getting inadequate utility service − Commercial customer-interest group buy-in was key to getting the changes off the ground
  9. 9. Direct Install Measures: • CFLs/LEDs • Energy-efficient showerheads • Faucet aerators • Pipe wrap • Refrigerators • Clothes washers From Direct Install to Capital Improvements  PSE hired Ecova to assist in design & implement the program  Together we identified measures & incentive levels to simplify owner, contractor & tenant participation  New program allows for a better overall customer experience  Direct install measures opens the door to greater savings potential
  10. 10. Relationships are Key!  We earn trust with property owner as a result of the site assessment & direct install measures & that opens the door to more comprehensive measures
  11. 11. Teaming with Trade Allies  We rely on contractors as our sales arm for the program  Breaking down utility silos to unite our program offerings also required a shift in our contractor network collaboration  We did this by: − Involving utility program managers & contractors to develop an approach to better serve customers − Developing a system for contractors to collaborate across industries to prepare a simple, consolidated & (faster!) bid for the customer − Improving the overall customer experience to gain more savings while impacting the bottom line for our ally network − Launching the Contractor Trade Ally Network (CAN)
  12. 12. Tier 1 Tier 2 Participating contractors have increased revenue potential through a more streamlined customer experience! Contractor Alliance Network  Must attend PSE training  Must provide PSE customers with instant rebates  Can receive PSE referrals  Eligible for PSE co-branding & marketing opportunities  Must meet PSE performance criteria  Must attend PSE training  May provide PSE customers with instant rebates  Will not receive PSE referrals  Eligible for PSE co-branding & marketing opportunities  Must meet PSE performance criteria
  13. 13. Barriers Addressed with Comprehensive Multifamily Retrofit Program  Weatherization & EE upgrades now bundled into one comprehensive program  Single utility point of contact  Regulator program support for one tariff  Trade-ally partnerships across industries  Contractor Alliance Network development
  14. 14. Puget Sound Energy Results 94,333,000 kWh 291,664 therms 4,463 projects completed 1,310 properties served 76,297 units with direct installed measures 900,000 CFLs installed
  15. 15. Results cont… 42,000 pieces of water heater pipe wrap installed 1.1 million sq. ft. of windows replaced 10 million sq. ft. of installed attic, floor & wall insulation 56 boilers replaced 10,000 advanced power strips distributed
  16. 16. Bigger Goals, Broader Challenges  For the 2014-15 biennium, the utility plans to achieve more than 45 million in kWh savings & 224,000 in therms  Adding new measures with a customer education component  To achieve this, we plan to continue our “one-touch” visit to maximize savings for the program, contractors & our customers In addition to high customer satisfaction rates, the program achieved a rate of 35% multifamily market saturation
  17. 17. Q & A John Ford Puget Sound Energy John.Forde@pse.com 425.456.2616 Janice Boman Ecova Jboman@ecova.com 206.802.8973
  18. 18. Thank You

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