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Linked In Profile Building
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Linked In Profile Building


This is an edited copy of the slides from my webinar on setting up a Linked In profile. I have removed some \'could do better\' examples.

This is an edited copy of the slides from my webinar on setting up a Linked In profile. I have removed some \'could do better\' examples.

Published in Technology , Design
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  • Top option not as good.


  • 1. Linked in overview
    Setting up a profile and why do it
  • 2. “Linked In, I don’t get it”
    “I don’t have time to use social networking”
    “It’s just a waste of time, why should I be on Linked In?”
    “Linked In isn’t for the type of business I run”
    “Isn’t it just for recruiters and job hunting?”
    “I’ve been on for a year and haven’t got anything out of it”
    Linked In?
  • 3. 100 million+ users worldwide
    1 million new members per week
    6m+ members in the UK
    There were nearly two billion people searches on LinkedIn in 2010.
    As of January 2011, LinkedIn counts executives from all 2010 Fortune 500 companies as members.
    Largest self maintained database of professionals
  • 4. Keep in touch with business contacts
    Get questions answered
    Find Angel/Venture capital
    Test product improvements
    Target networking or selling
    Check out competition
    Marketing campaigns
    Lead generation/sales acceleration
    And more…
    Yes, but what can I do?!
  • 5. Travel to London = 3 hours each way?
    Surfing the net to find competitor information?
    Googling the answer to a tricky question..?
    Crowdsourcing…? (self selected experts to solve problems, develop technology, product)
    Keeping Rolodex/Palm/address book updated?
    Sounds like hard work!
  • 6. Getting an account
  • 7. Complete profile
    connect to old university buddies
    Add web sites
    relevant business one
    or personal interest
    or even other business sites
    Add title
    this is what comes up with your name (in FULL)
    not webmeister
    not people placer
    not pole climber
    not Creative Web Stuff
    Go for 100% completion!
  • 8. Always add photo
    Not as good but better than
    You decide
    People are more likely to connect with you if they recognise you and feel like they are connecting to a real person.
  • 9. Skills
    You complete this, ideally with recommendations to back up the skills.
  • 10. Websites, interests, groups…
  • 11. Even books
    People will decide whether to connect (do business with/engage with/employ) you based on the information you provide
  • 12. Personalise your URL
    Also known as a vanity URL
    Will rank higher on SEO because search engines look for relevant keywords in the URL.
    Much easier URL to remember and share with others as you meet them.
  • 13. Vanity URL – Click Edit Profile
  • 14. Click customize your public profile URL
    Click here
  • 15. Find an available vanity URL
    Job done!
  • 16. By customising the anchor text on these links, you can rank higher for certain keywords because search engines look at the text of links to understand more about the content of pages they link to.
    Change to
    More Search Engine Optimisation (SEO)
  • 17. Click on Edit Profile
  • 18. Drop down and select
  • 19. Write in something relevant
  • 20. Optimize keywords in your summary section. This is a full text section which is indexed by Google.
    Including your favourite keywords in your summary helps you rank higher in search engine results for these keyword searches.
    More SEO
  • 21. My key words – (could be better)
    Copy to Word for spell check!
  • 22. Get Recommendations
    Click here
    This will add to your credibility and confirm your expertise
  • 23. Decide who to ask
    Up to 200 people at a time
  • 24. Always personalise the text
  • 25. Return the compliment if possible
  • 26. Profileis complete!