College/ University of The Bahamas School of Business CISE 240-Fundamentals of E-Commerce Electronic Consultants Project: Bahamasair www.bahamasair.com Presented to: Prof. L. Saghafi Due Date: April 11 th 2007 Team Members: Raenya Farquharson Kirbricka Tinker Jeremy Hanna Lenward Knowles
General Company Description
Bahamasair Began in 1973
They started services as a result of two other airlines discontinuing their services into The Bahamas.
Bahamasair was established to revive their tourism industry and relieve some air transport problems.
The mission of the company is to serve the Bahamian people.
Marketing & Web Presence
Bahamasair.com has been able to make expensive purchases cheaper than that of traditional commerce.
Bahamasair.com is open 24 hours a day 7 days a week..
Demographic segmentation to target specific age groups for example college students (between the ages of 17-24).
Bahamasair.com advertises through the radio, internet, television, and “word of mouth”, these help attract customers to their business.
Bahamasair.com has achieved if not all most of its web presence goals they have attracted the customers, made their homepage very attractive with all the festive colors and this encourages users to click links to obtain more information. Also created an impression consistent with the desired image (trademark).
Marketing & Web Presence
The Bahamasair.com website is not very “sticky” it does not encourage the web users to stay around.
Other than for air fare purposes Bahamasair.com has no other aspects that would make their website “sticky”.
Download time of each web page
Route Maps shows where the airline flies.
Speed book help in reservations of hotel, cars, and flights.
No tourist attractions displayed for different cities and countries featured in their destinations on the website.
No links to weather websites for customers to look at the weather before they go on a flight.
No help guides for first time users to guide them through purchasing process if needed.
There is no FAQ page to display problems that others may have encountered while using the website.
Purchasing of tickets on the internet more
Being able to do research on websites to build stronger web presence.
Making prices lower than competitors but in budget of company to get more customers.
Companies such as expedia.com etc ahead in terms of technology
Losing customers because of constant upgrades of competitors
Larger companies receive higher number of customer flow because they are well known and most trusted.
Client Server Architecture
Bahamasair.com provides an interface to allow a computer user to request services of the server and to display the results the server returns.
Today clients are often situated at workstations or on personal computers, while servers are located elsewhere on the network, usually on more powerful machines.
Many of Bahamasair.com clients can access the servers information simultaneously, and at the same time, a client computer can perform other tasks.
The technology responsible for making the exchange balanced and conventional is called transaction processing.
At Bahamasair.com when a ticket is purchased, money is exchanged in the form of credit for an airline ticket.
Transactions ensure that data oriented resources are not permanently updated unless all operations within the transactional unit are completed successfully.
The payment methods used on Bahamasair.com are credit card based. The American Express, Discover Card, Master Card etc.
Security is confirmed on a website by its URL( web address), it begins with https:// rather than http://
Another way is by looking for a locked padlock at the bottom of the web browser.
Secure pages are necessary all of the time but needed most when transferring information such as credit card numbers.
With Bahamasair.com being an e-commerce website, it should be secure because it deals with people’s personal information on a day to day basis.
Dynamic vs. Static Content
Decisions between a static or dynamic website can have significant consequences in relation to a websites developmental cost, website responsiveness, reliability etc.
Advantages of static content are it is cheaper to develop, and the ease of development.
International, Legal & Ethical Issues
Language & Culture Issues
Bahamasair.com offers no other languages except English, this however is not a wise decision because other customers who are not so fluent in the English language will not be able to use the website.
Since the website only uses English it avoids numerous cultural issues. They would encounter many cultural flaws if they were open to diverse languages. Such as Muslim visitors that show tourists with parts of their bodies uncovered.
International, Legal, & Ethical Issues
Businesses online must comply with the same laws and regulations that govern the operations of all businesses in the Bahamas.
A bill in 2003 made it possible for Bahamasair.com or any other e-commerce website to be able to file lawsuits of they feel they have been infringed or been a victim to trademark dilution.
Ethical issues go beyond the legal requirements and it is the best way to consider doing business in the long run.
In the view of the consumer there are no ethical issues or wrong doings that arrive from the website.
Advertising more, all over the world to attract more customers.
Diversity in languages for customers who are not fluent in the English language
More than one method of payment because people without credit cards may choose another airline company.
Present potential customers with tourist attractions of their destinations to encourage the customer to buy from their website.