College/ University of The Bahamas School of Business CISE 240-Fundamentals of E-Commerce Electronic Consultants Project: Bahamasair www.bahamasair.com Presented to: Prof. L. Saghafi Due Date: April 11 th 2007 Team Members: Raenya Farquharson Kirbricka Tinker Jeremy Hanna Lenward Knowles
Bahamasair.com has been able to make expensive purchases cheaper than that of traditional commerce.
Bahamasair.com is open 24 hours a day 7 days a week..
Demographic segmentation to target specific age groups for example college students (between the ages of 17-24).
Bahamasair.com advertises through the radio, internet, television, and “word of mouth”, these help attract customers to their business.
Bahamasair.com has achieved if not all most of its web presence goals they have attracted the customers, made their homepage very attractive with all the festive colors and this encourages users to click links to obtain more information. Also created an impression consistent with the desired image (trademark).
Bahamasair.com offers no other languages except English, this however is not a wise decision because other customers who are not so fluent in the English language will not be able to use the website.
Since the website only uses English it avoids numerous cultural issues. They would encounter many cultural flaws if they were open to diverse languages. Such as Muslim visitors that show tourists with parts of their bodies uncovered.