vertical search Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com

Vertical Search Survey Report More than 500 respondents October / November 2007 Sponsored by Convera E-consultancy, IAB, AOP, ABM Business / professional internet users Publishers Advertisers

More than 500 respondents

October / November 2007

Sponsored by Convera

E-consultancy, IAB, AOP, ABM

Business / professional internet users

Publishers

Advertisers

Vertical Search Survey Report Full report is available to E-consultancy subscribers at: http://www.e-consultancy.com/publications/vertical-search-report-2008/

Full report is available to E-consultancy subscribers at:

http://www.e-consultancy.com/publications/vertical-search-report-2008/

Vertical Search More than half of respondents (54%) said they would be ‘very likely’ to use a search engine that focused specifically on serving their specific business / work needs. A further 39% said they would be ‘quite likely’.

More than half of respondents (54%) said they would be ‘very likely’ to use a search engine that focused specifically on serving their specific business / work needs.

A further 39% said they would be ‘quite likely’.

Vertical Search Engines Globalspec (for engineers) Searchmedica (for UK doctors) Scirus (science) Kosmix (health, auto, travel) Trulia (real estate) Truveo (video) Search-autoparts (automotive)

Globalspec (for engineers)

Searchmedica (for UK doctors)

Scirus (science)

Kosmix (health, auto, travel)

Trulia (real estate)

Truveo (video)

Search-autoparts (automotive)

Advantages for users Quicker to find desired info 53% * Focused on business interests & workflow 50% Save time 48% Top results more relevant 47% * Percentage of users citing as ‘major advantage’

Quicker to find desired info 53% *

Focused on business interests & workflow 50%

Save time 48%

Top results more relevant 47%

* Percentage of users citing as ‘major advantage’

Disadvantages for users Lack of good vertical search engine in sector 38% * Results not comprehensive enough 32% No better than popular search engine 27% Hard to remember URL 23% * Percentage of users citing as ‘major downside’

Lack of good vertical search engine in sector 38% *

Results not comprehensive enough 32%

No better than popular search engine 27%

Hard to remember URL 23%

* Percentage of users citing as ‘major downside’

Kicking the Google habit Onus is on publishers to build a vertical search engine that is manifestly better than Google and other popular search engines.

Onus is on publishers to build a vertical search engine that is manifestly better than Google and other popular search engines.

Benefits for publishers Improve brand (by becoming authority website) 66% * Keep users on-site 63% Potential to monetise through advertising 54% Reclaims online community from Google 42% * Percentage of publishers citing as ‘major benefit’

Improve brand (by becoming authority website) 66% *

Keep users on-site 63%

Potential to monetise through advertising 54%

Reclaims online community from Google 42%

* Percentage of publishers citing as ‘major benefit’

Potential downside for publishers Hassle (support/maintenance) 32% * Point users to competitors 32% Resource issues 26% * Percentage of publishers citing as ‘major downside’

Hassle (support/maintenance) 32% *

Point users to competitors 32%

Resource issues 26%

* Percentage of publishers citing as ‘major downside’

Vertical Search Toolbars 80% of respondents said they would use a search toolbar that delivered a vertical search for their industry / profession.

80% of respondents said they would use a search toolbar that delivered a vertical search for their industry / profession.

Questions? Linus Gregoriadis, Head of Research E-consultancy.com Email: [email_address] Website: www.e-consultancy.com