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Sample econsultancy-facebook-innovation-briefing-april-2011

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  • 1. FacebookChristian GladwellHuman Digitalchristian@human-digital.com Christian Gladwell – April 2011
  • 2. Please note: Sample presentation only. Please download the full presentation from:Christian GladwellHuman Digitalchristian@human-digital.com http://econsultancy.com/reports/ec onsultancy-facebook-innovation- briefing
  • 3. Contents• Introduction• Owned Media• Facebook Commerce• Crowd-sourcing• Metrics versus KPIs• Facebook as an Insights Tool• The Integrated Picture April 2011| 3
  • 4. Introduction April 2011| 4
  • 5. April 2011| 5
  • 6. The Web is now organising itself aroundpeople and their connections Browse Search Discover 90’s 00’s 10’s April 2011| 6
  • 7. Facebook by the numbers- More than 500 million active users- People spend over 700 billion minutes per monthon Facebook- There are over 900 million objects that peopleinteract with (pages, groups, events)- Average user is connected to 80 community pages,groups and events- Average user creates 90 pieces of content eachmonth- More than 30 billion pieces of content (web links,news stories, blog posts, notes, photo albums, etc.)shared each month. April 2011| 7
  • 8. Owned Media April 2011| 8
  • 9. Using Pages as Content ‘Channel’ Episodic Alan Partridge specials were promoted via the Homepage driving 74,000 Likes April 2011| 9
  • 10. Crowd-sourcing April 2011|
  • 11. Imagine if…All your fans could try your full range before they buyon Facebook Hi Shelly, get the look with STYLER STYLER April 2011 |
  • 12. Please note: Sample presentation only. Please download the full presentation from:Christian GladwellHuman Digitalchristian@human-digital.com http://econsultancy.com/reports/ec onsultancy-facebook-innovation- briefing
  • 13. EconsultancyAbout EconsultancyEconsultancy is a digital publishing and training group that is used by more than200,000 internet professionals every month.The company publishes practical and timesaving research to help marketers makebetter decisions about the digital environment, build business cases, find the bestsuppliers, look smart in meetings and accelerate their careers.Econsultancy has offices in New York and London, and hosts more than 100 eventsevery year in the US and UK. Many of the worlds most famous brands use Econsultancyto educate and train their staff.Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell,Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.http://econsultancy.com April 2011