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Econsultancy mobile marketing Australia presentation

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Sample version of the keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.

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Mobile marketing: Australia Jake Hird Director of Research & Education @Jake_Hird jake.hird@econsultancy.com Copyright Econsultancy 2013 Econsultancy.com | 1
Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 2
Stuff to try and help…  Mobile marketing developments and trends  How Australians are using mobile devices  Considerations to inspire Copyright Econsultancy 2013 Econsultancy.com | 3
About Econsultancy - 180,000+ Global members - 1.6 million report downloads - 500,000+ site visits per month - 5,000+ people trained each year - Offices in Sydney, London, New York, Dubai, Singapore Copyright Econsultancy 2013 Econsultancy.com | 4
Bridges 1. A structure spanning and providing passage over a gap or barrier. 2. Something resembling or analogous to this structure in form or function. Copyright Econsultancy 2013 Econsultancy.com | 5
How is mobile being used? Copyright Econsultancy 2013 Econsultancy.com | 6
There’s lots of mobile stats. It seems pretty big and important. Copyright Econsultancy 2013 Econsultancy.com | 7
Which online channels do you use for marketing? State of digital marketing in Australia, Econsultancy Copyright Econsultancy 2013 Econsultancy.com | 8
Trends and developments Copyright Econsultancy 2013 Econsultancy.com | 9
There’s a whole lot to cover… Copyright Econsultancy 2013 Econsultancy.com | 10
… So let’s pick five big things! Copyright Econsultancy 2013 Econsultancy.com | 11
1. Mobile strategy requires structure Copyright Econsultancy 2013 Econsultancy.com | 12
Mobile importance “By 2015, companies will generate 50% of web sales via their social presence and mobile applications.” Copyright Econsultancy 2013 Econsultancy.com | 13
“If you don't have a mobile strategy, you don't have a future strategy” Eric Schmidt Copyright Econsultancy 2013 Econsultancy.com | 14
Understand the medium and the context Copyright Econsultancy 2013 Econsultancy.com | 15
Digital enhances and personalises physical experience Neiman Marcus: In-store app Copyright Econsultancy 2013 Econsultancy.com | 16
Searchers are more likely to notice ads when they are in a purchase environment Copyright Econsultancy 2013 Econsultancy.com | 17
Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 18
Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com | 19 Copyright Econsultancy 2013 Econsultancy.com | 19

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Econsultancy mobile marketing Australia presentation

  • 1. Mobile marketing: Australia Jake Hird Director of Research & Education @Jake_Hird jake.hird@econsultancy.com Copyright Econsultancy 2013 Econsultancy.com | 1
  • 2. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 2
  • 3. Stuff to try and help…  Mobile marketing developments and trends  How Australians are using mobile devices  Considerations to inspire Copyright Econsultancy 2013 Econsultancy.com | 3
  • 4. About Econsultancy - 180,000+ Global members - 1.6 million report downloads - 500,000+ site visits per month - 5,000+ people trained each year - Offices in Sydney, London, New York, Dubai, Singapore Copyright Econsultancy 2013 Econsultancy.com | 4
  • 5. Bridges 1. A structure spanning and providing passage over a gap or barrier. 2. Something resembling or analogous to this structure in form or function. Copyright Econsultancy 2013 Econsultancy.com | 5
  • 6. How is mobile being used? Copyright Econsultancy 2013 Econsultancy.com | 6
  • 7. There’s lots of mobile stats. It seems pretty big and important. Copyright Econsultancy 2013 Econsultancy.com | 7
  • 8. Which online channels do you use for marketing? State of digital marketing in Australia, Econsultancy Copyright Econsultancy 2013 Econsultancy.com | 8
  • 9. Trends and developments Copyright Econsultancy 2013 Econsultancy.com | 9
  • 10. There’s a whole lot to cover… Copyright Econsultancy 2013 Econsultancy.com | 10
  • 11. … So let’s pick five big things! Copyright Econsultancy 2013 Econsultancy.com | 11
  • 12. 1. Mobile strategy requires structure Copyright Econsultancy 2013 Econsultancy.com | 12
  • 13. Mobile importance “By 2015, companies will generate 50% of web sales via their social presence and mobile applications.” Copyright Econsultancy 2013 Econsultancy.com | 13
  • 14. “If you don't have a mobile strategy, you don't have a future strategy” Eric Schmidt Copyright Econsultancy 2013 Econsultancy.com | 14
  • 15. Understand the medium and the context Copyright Econsultancy 2013 Econsultancy.com | 15
  • 16. Digital enhances and personalises physical experience Neiman Marcus: In-store app Copyright Econsultancy 2013 Econsultancy.com | 16
  • 17. Searchers are more likely to notice ads when they are in a purchase environment Copyright Econsultancy 2013 Econsultancy.com | 17
  • 18. Sample presentation only. Please download the full version from: http://econsultancy.com/au/reports/mobile-marketing-australia Copyright Econsultancy 2013 Econsultancy.com | 18
  • 19. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.com | 19 Copyright Econsultancy 2013 Econsultancy.com | 19