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Linus GregoriadisResearch Director, Econsultancy                                  State of Displaylinus@econsultancy.comht...
Sample presentationPlease download the full version from:http://econsultancy.com/reports/online-display-growth-complexity-...
| 3   | State of Display – OMMA Display, London, 17 September 2012
Growth                                         Complexity                                           Integration| 4   | Sta...
The global display advertisingmarket will reach $32.9bn this year.           Expected to increase to 41% of           inte...
Facebook launches RTB for advertisers | 6   | State of Display – OMMA Display, London, 17 September 2012
“If you want to reach the masses,you still have to use television”51% of marketers disagree with this           statement ...
The RTB ecosystem                                                                Source: Econsultancy, Real-Time Bidding E...
Consumers expect a personalised,      seamless experience across every                  channel| 9   | State of Display – ...
Related Econsultancy content Real-Time Bidding Buyer’s Guide     http://econsultancy.com/reports/rtb-buyers-guide Real-T...
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Online display: growth, complexity and integration

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Transcript of "Online display: growth, complexity and integration"

  1. 1. Linus GregoriadisResearch Director, Econsultancy State of Displaylinus@econsultancy.comhttp://econsultancy.com 17 September 2012Twitter: @LinusGreg
  2. 2. Sample presentationPlease download the full version from:http://econsultancy.com/reports/online-display-growth-complexity-and-integration
  3. 3. | 3 | State of Display – OMMA Display, London, 17 September 2012
  4. 4. Growth Complexity Integration| 4 | State of Display – OMMA Display, London, 17 September 2012
  5. 5. The global display advertisingmarket will reach $32.9bn this year. Expected to increase to 41% of internet advertising by 2014. (Source: ZenithOptimedia)| 5 | State of Display – OMMA Display, London, 17 September 2012
  6. 6. Facebook launches RTB for advertisers | 6 | State of Display – OMMA Display, London, 17 September 2012
  7. 7. “If you want to reach the masses,you still have to use television”51% of marketers disagree with this statement Source: Econsultancy / Adobe Quarterly Digital Intelligence Briefing, July 2011| 7 | State of Display – OMMA Display, London, 17 September 2012
  8. 8. The RTB ecosystem Source: Econsultancy, Real-Time Bidding Ecosystem| 8 | State of Display – OMMA Display, London, 17 September 2012
  9. 9. Consumers expect a personalised, seamless experience across every channel| 9 | State of Display – OMMA Display, London, 17 September 2012
  10. 10. Related Econsultancy content Real-Time Bidding Buyer’s Guide http://econsultancy.com/reports/rtb-buyers-guide Real-Time Bidding Ecosystem (infographic) http://econsultancy.com/reports/real-time-bidding-ecosystem Best Practices in Digital Display Advertising http://econsultancy.com/reports/best-practices-in-digital-display-advertising Cross-Channel Marketing Report http://econsultancy.com/reports/cross-channel-marketing-reportAll rights reserved. No part of this presentation may be reproduced or transmitted in any form or by anymeans, electronic or mechanical, including photocopy, recording or any information storage and retrievalsystem, without prior permission in writing from the publisher. Copyright © Econsulancy.com Ltd 2012.| 10 | State of Display – OMMA Display, London, 17 September 2012

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