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Econsultancy: Social_Games & Gamification Presentation

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This presentation from Econsultancy considers how companies are currently engaging in theory and practise within these two very complex - but rapidly developing - environments, giving you inspiration …

This presentation from Econsultancy considers how companies are currently engaging in theory and practise within these two very complex - but rapidly developing - environments, giving you inspiration and preparation to successfully engage with users in new and exciting ways. Packed with cutting edge examples, the presentation will challenge the way you approach your current digital engagement strategy.

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  • 1. Social Gaming and Gamification Innovation Briefing
    Image from launchpad6.com
    Social Gaming and Gamification Innovation Briefing
    Econsultancy
    Raf Keustermans, June 2011
  • 2. RAF KEUSTERMANSIndependent ConsultantGlobal Marketing DirectorPlayfish (EA) 2009-2010Marketing Director EMEA Pogo.com (EA) 2008-2009Head of Marketing Western Europe Unibet.com 2005-2008Project Manager & StrategicPlanneratBBDO, Grey and DuvalGuillaume (Publicis Groupe) 1998-2001 / 2002-2005Co-Founder start-up (Cyganet - online communitytools & services) 2001-2002raf.keustermans@gmail.comTwitter: @raf_keustermans
  • 3. Please note:Sample presentation only. Please download the full presentation from:
    http://econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing
  • 4. Games & GamificationTimeline
    Gamification
    SocialGames
    PONG
    1972
    2005
    1994
    2012
    2007
    2010
    1980’s
    Brands (re)discoverGames
    « Golden Age of Arcade
    Games »
    XBOX 360
    PS3
  • 5. Social Games
    Image fromCityVille, Zynga
  • 6. What Is It?
    Gamesusing social graph
    Fb/iOSGame Centre/OpenFeint/…
    No End/No Winner
    Multi-Player (real-time or turn-based)
    Usersalwaysaware of others’ activities
    Free (Ad-funded/Virtual Goods)
    Image from menagamer.com, Restaurant Story
  • 7. Gamificationingredients
    Image fromfree-photos.biz
  • 8. Whatmotivates the user/customer?
    What are the mechanics/rules?
    Is thereSocial Interaction?
    How do you Win/Level Up? (victory conditions)
  • 9. Criticism:
    ‘Pointsification’
    Fluffymetrics (‘engagement’)
    Re-inventingloyaltysystems
    Uglyword
    Most gamificationprojects are ‘glorifiedloyalty programmes’.
    Game mechanics can’t fix broken businesses!
  • 10. Raf Keustermans
    raf.keustermans@gmail.com
    twitter.com/raf_keustermans
    Image fromFlickr
  • 11. Please note:Sample presentation only. Please download the full presentation from:
    http://econsultancy.com/reports/social-gaming-and-gamification-innovation-briefing
  • 12. Econsultancy
    About Econsultancy
    Econsultancy is a digital publishing and training group that is used by more than 200,000 internet professionals every month.
    The company publishes practical and timesaving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.
    Econsultancy has offices in New York and London, and hosts more than 100 events every year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff.
    Some of Econsultancy’s members include: Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte, T-Mobile and Estée Lauder.
    http://econsultancy.com