Digital trends and their impact on content marketing

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  • 1. Digital trends and theirJake Hird impact on content marketingSenior Research Analyst@Jake_Hirdjake.hird@econsultancy.com 2012 and beyond
  • 2. Please note:Sample presentation only.Please download the fullpresentation from:http://econsultancy.com/reports/digital-trends-and-content-marketing
  • 3. Econsultancy 100+ events a year 100,000+ Global members 300,000+ site visits per month 3,000+ people trained each year| 3 | Content marketing: Technology-driven trends
  • 4. Digital has fragmented the channels...| 4 | Content marketing: Technology-driven trends
  • 5. ... While simultaneously linking everything together.| 5 | Content marketing: Technology-driven trends
  • 6. “Content marketing is the only marketing left” - Seth Godin| 6 | Content marketing: Technology-driven trends
  • 7. The internet of things is creating a new framework of connectivity | 7 | Content marketing: Technology-driven trends
  • 8. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.comhttp://econsultancy.com | 8 | Content marketing: Technology-driven trends
  • 9. Please note:Sample presentation only.Please download the fullpresentation from:http://econsultancy.com/reports/digital-trends-and-content-marketing
  • 10. Credits•Claudio Andres http://www.flickr.com/photos/catr/414602207• ganesha.isis http://www.flickr.com/photos/ganesha_isis/4439563089• Styggit http://www.flickr.com/photos/brooks-bilson/3004797688• Horia Varlan http://www.flickr.com/photos/horiavarlan/4270078348/• Greencolander http://www.flickr.com/photos/greencolander/3139962452/• Ariaski http://www.flickr.com/photos/roberto8080/4669470197/• Psiaki http://www.flickr.com/photos/pmiaki/5107420450/• Magnet 4 Marketing dot Net http://www.flickr.com/photos/vanmarcianoart/6076488268/• highlander411 http://www.flickr.com/photos/highlander411/2203029641/in/photostream• Wright Way Photography http://www.flickr.com/photos/wrightwayphotography/6287772067/• Landrovermena http://www.flickr.com/photos/landrovermena/5257088199/• Peter Rivera http://www.flickr.com/photos/riverap1/3687749168/• Phu Son http://www.flickr.com/photos/phuson/88507949/• Reynardo http://www.flickr.com/photos/67507070@N00/6283278098/• Kodomut http://www.flickr.com/photos/kodomut/3728718035/• John-Morgan http://www.flickr.com/photos/aidanmorgan/4126708151/• Pasukaru76 http://www.flickr.com/photos/pasukaru76/4672433373/• Miggslives http://www.flickr.com/photos/miggslives/6196828043/• Whatleydude http://www.flickr.com/photos/whatleydude/4080714461/• kevin dooley http://www.flickr.com/photos/pagedooley/2460771583/• Hazel Motes http://www.flickr.com/photos/greg_scales/2325476895/• Grepsy http://www.flickr.com/photos/grepsy/3905033648/• Ebelien http://www.flickr.com/photos/-ebelien-/4045784531/• lu_lu http://www.flickr.com/photos/_lulu/3181743037/• hdzimmermann http://www.flickr.com/photos/hdz/5623651313/• knezeves http://www.flickr.com/photos/8729549@N08/528199341/•Lee Odden, "Optimize: 5 Essential Customer Touchpoints” http://www.toprankblog.com/2011/08/optimize/•Russell Ackoff, "From Data to Wisdom", via http://www.systems-thinking.org/dikw/dikw.htm| 10 | Content marketing: Technology-driven trends