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Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
Digital trends and their impact on content marketing
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Digital trends and their impact on content marketing

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  • 1. Digital trends and theirJake Hird impact on content marketingSenior Research Analyst@Jake_Hirdjake.hird@econsultancy.com 2012 and beyond
  • 2. Please note:Sample presentation only.Please download the fullpresentation from:http://econsultancy.com/reports/digital-trends-and-content-marketing
  • 3. Econsultancy 100+ events a year 100,000+ Global members 300,000+ site visits per month 3,000+ people trained each year| 3 | Content marketing: Technology-driven trends
  • 4. Digital has fragmented the channels...| 4 | Content marketing: Technology-driven trends
  • 5. ... While simultaneously linking everything together.| 5 | Content marketing: Technology-driven trends
  • 6. “Content marketing is the only marketing left” - Seth Godin| 6 | Content marketing: Technology-driven trends
  • 7. The internet of things is creating a new framework of connectivity | 7 | Content marketing: Technology-driven trends
  • 8. Thanks Jake Hird Econsultancy @Jake_Hird jake.hird@econsultancy.comhttp://econsultancy.com | 8 | Content marketing: Technology-driven trends
  • 9. Please note:Sample presentation only.Please download the fullpresentation from:http://econsultancy.com/reports/digital-trends-and-content-marketing
  • 10. Credits•Claudio Andres http://www.flickr.com/photos/catr/414602207• ganesha.isis http://www.flickr.com/photos/ganesha_isis/4439563089• Styggit http://www.flickr.com/photos/brooks-bilson/3004797688• Horia Varlan http://www.flickr.com/photos/horiavarlan/4270078348/• Greencolander http://www.flickr.com/photos/greencolander/3139962452/• Ariaski http://www.flickr.com/photos/roberto8080/4669470197/• Psiaki http://www.flickr.com/photos/pmiaki/5107420450/• Magnet 4 Marketing dot Net http://www.flickr.com/photos/vanmarcianoart/6076488268/• highlander411 http://www.flickr.com/photos/highlander411/2203029641/in/photostream• Wright Way Photography http://www.flickr.com/photos/wrightwayphotography/6287772067/• Landrovermena http://www.flickr.com/photos/landrovermena/5257088199/• Peter Rivera http://www.flickr.com/photos/riverap1/3687749168/• Phu Son http://www.flickr.com/photos/phuson/88507949/• Reynardo http://www.flickr.com/photos/67507070@N00/6283278098/• Kodomut http://www.flickr.com/photos/kodomut/3728718035/• John-Morgan http://www.flickr.com/photos/aidanmorgan/4126708151/• Pasukaru76 http://www.flickr.com/photos/pasukaru76/4672433373/• Miggslives http://www.flickr.com/photos/miggslives/6196828043/• Whatleydude http://www.flickr.com/photos/whatleydude/4080714461/• kevin dooley http://www.flickr.com/photos/pagedooley/2460771583/• Hazel Motes http://www.flickr.com/photos/greg_scales/2325476895/• Grepsy http://www.flickr.com/photos/grepsy/3905033648/• Ebelien http://www.flickr.com/photos/-ebelien-/4045784531/• lu_lu http://www.flickr.com/photos/_lulu/3181743037/• hdzimmermann http://www.flickr.com/photos/hdz/5623651313/• knezeves http://www.flickr.com/photos/8729549@N08/528199341/•Lee Odden, "Optimize: 5 Essential Customer Touchpoints” http://www.toprankblog.com/2011/08/optimize/•Russell Ackoff, "From Data to Wisdom", via http://www.systems-thinking.org/dikw/dikw.htm| 10 | Content marketing: Technology-driven trends

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