20 Practical tips for a successful internationalisation project

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Short presentation about success factors for international website projects. Held first during RedDot User Conference London May 2009 by Paul Smith, ecomplexx UK.

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20 Practical tips for a successful internationalisation project

  1. 1. ecomplexx Internationalisation 20 Practical tips for a successful internationalisation project. your digital identity | www.ecomplexx.com 09.06.2009 | 1
  2. 2. your digital identity | www.ecomplexx.com 09.06.2009 | 2
  3. 3. Who we are Ecomplexx Facts and Figures Founded 1995 Turnover ca. 5 M€ (2008) Employees 80 Executive Board Christoph Mause, Helmut Nachbauer, Klaus Oberlehner Branches Leverkusen (Deutschland), Reading (UK), Wels (Österreich) Sales offices München, Oldenburg, Paris, Wien Segments Strategy, Design, Technology, Marketing, Services your digital identity | www.ecomplexx.com 09.06.2009 | 3
  4. 4. your digital identity | www.ecomplexx.com 09.06.2009 | 4
  5. 5. ecomplexx and Open Text – RedDot ecomplexx is Europe‘s leading RedDot partner •  Most successful RedDot Partner 2005 •  RedDot Integration Award 2005 / 2008 •  Own ECM department •  over 30 trained RedDot developers (CMS, LiveServer, XCMS) ecomplexx is one of the most experienced partners •  Experience with large scale CMS projects •  Main focus on internationalisation, integrative solutions, LiveServer/J2EE •  Over 400 successful RedDot projects your digital identity | www.ecomplexx.com 09.06.2009 | 5
  6. 6. Key Clients your digital identity | www.ecomplexx.com 09.06.2009 | 6
  7. 7. your digital identity | www.ecomplexx.com 09.06.2009 | 7
  8. 8. Tip 1 – Experience counts A good project manager should :   Not participate in company politics   Be armed with enough competencies and authority   Be good at communicating   Be assertive   Be a good negotiator your digital identity | www.ecomplexx.com 09.06.2009 | 8
  9. 9. Tip 2 – Get your project structure right Language variants Project copy Master/Child your digital identity | www.ecomplexx.com 09.06.2009 | 9
  10. 10. Tip 3 – Start simple Start simple! your digital identity | www.ecomplexx.com 09.06.2009 | 10
  11. 11. Tip 4 – Test thoroughly ! Mistake x (No. of countries) = BIG Problems! your digital identity | www.ecomplexx.com 09.06.2009 | 11
  12. 12. your digital identity | www.ecomplexx.com 09.06.2009 | 12
  13. 13. Tip 5 – Build an intelligent structure   Keep publication packages, permissions and workflows simple and to a minimum   Develop a project prototype with all the requested functionality first   Have everyone involved speak the same language   Carefully plan your asset manager structure, using as few folders as possible your digital identity | www.ecomplexx.com 09.06.2009 | 13
  14. 14. Tip 6 – Keep the template count down   Define the templates set up front   Test all these in the prototype project   Stick to them A modular approach offers greater Flexibility than one catchall content class your digital identity | www.ecomplexx.com 09.06.2009 | 14
  15. 15. Tip 7 – No static content in templates! .modul-460-text div.top, .modul-460-text-right div.top { height: 30px; width: 460px; overflow: hidden; background-image: url(<%img_bg_modul_460_190_top%>); background-repeat: no-repeat; } .modul-460-text div.middle, .modul-460-text-right div.middle { width: 460px; overflow: hidden; min-height: 160px; background-image: url(<%img_bg_modul_460_190_middle%>); background-repeat: repeat-y; } html .modul-460-text div.middle, * html .modul-460-text-right div.middle { height: 160px; } your digital identity | www.ecomplexx.com 09.06.2009 | 15
  16. 16. Tip 8 - Develop documentation as you go   Detail the steps involved to set up a new country project   What elements need to be translated?   What needs to be configures in LiveServer? (If anything)   What parts need to be re-tested?   … your digital identity | www.ecomplexx.com 09.06.2009 | 16
  17. 17. Tip 9 – SmartEdit usability is the key Carefully plan your interface your digital identity | www.ecomplexx.com 09.06.2009 | 17
  18. 18. Tip 10 – Workflows seldom flow Keep it simple! your digital identity | www.ecomplexx.com 09.06.2009 | 18
  19. 19. your digital identity | www.ecomplexx.com 09.06.2009 | 19
  20. 20. Tip 11 – Don’t use locales Why use individual projects? Easier to maintain/support If a project has a problem, only one country will be affected your digital identity | www.ecomplexx.com 09.06.2009 | 20
  21. 21. Tip 12 – Be organised Keep everything in the CMS; save heartache your digital identity | www.ecomplexx.com 09.06.2009 | 21
  22. 22. Tip 13 – Use LiveServer functionality Project 1 Project 2 your digital identity | www.ecomplexx.com 09.06.2009 | 22
  23. 23. your digital identity | www.ecomplexx.com 09.06.2009 | 23
  24. 24. Tip 14 – Translate centrally Central translation of the complete content by one service provider Provision of content in finished web projects using RedDot Proofreading loops via clients in participating countries your digital identity | www.ecomplexx.com 09.06.2009 | 24
  25. 25. Tip 15 – Set up a training schedule Training Timeframe Contents Base training Day 1 Introduciton to RedDot and project Day 2 Work on final project and coaching Online Training 30-60 mins as needed at Online training using Webex (or similar) with start. Every 4 weeks the ability for people to ask questions thereafter Advanced 1 day (after about 4 Review of previous work, coaching, future Training months) development requirements your digital identity | www.ecomplexx.com 09.06.2009 | 25
  26. 26. Tip 16 – Devise a realistic roll-out plan 1
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 your digital identity | www.ecomplexx.com 09.06.2009 | 26
  27. 27. your digital identity | www.ecomplexx.com 09.06.2009 | 27
  28. 28. Tip 17 – International means 24/7 Decide what hours you will cover Plan backup and maintenance schedules Use a publication server to improve performance your digital identity | www.ecomplexx.com 09.06.2009 | 28
  29. 29. Tip 18 – Take analytics into consideration 9000
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  30. 30. Tip 19 – International SEO is tricky Decide what is important to you your digital identity | www.ecomplexx.com 09.06.2009 | 30
  31. 31. Tip 20 – Plan your international support How much cover do you need? Document common issues Find the resources your digital identity | www.ecomplexx.com 09.06.2009 | 31
  32. 32. Any questions? - Thanks for listening! © by ecomplexx Juni 09 This presentation and all it‘s content are the property of ecomplexx The transfer of documents to third parties or publication, reproduction, dissemination, reproduction or other exploitation of the ideas and solutions, without the prior consent of ecomplexx is not permitted. ecomplexx are always at your service when it comes to implementing the ideas and solutions presented your digital identity | www.ecomplexx.com 09.06.2009 | 32

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