eComPensa Pitch Deck


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eComPensa Pitch Deck

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eComPensa Pitch Deck

  1. 1. Carbon Compensation for e-Commerce JAN 2012 C O N F I D E N T I A L eComPensa
  2. 2. PITCH eComPensa
  3. 3. BUSINESS MODEL eComPensa
  4. 4. Business Canvas <ul><li>Customer Segments </li></ul><ul><li>Web Audience </li></ul><ul><li>Mkt Agencies </li></ul><ul><li>e-Stores </li></ul><ul><li>- Investors </li></ul><ul><li>Start </li></ul><ul><li>Here </li></ul><ul><li>Entrepreneurs </li></ul><ul><li>Revenue Streams </li></ul><ul><li>Per Compensation Transaction [Kg cm3 algorithm] </li></ul><ul><li>Per Mkt Kit Fee </li></ul><ul><li>Free & Per month fee </li></ul><ul><li>Per Investment </li></ul><ul><li>Key Partners </li></ul><ul><li>Media e-platforms </li></ul><ul><li>- Mkt Associations </li></ul><ul><li>- eCom Pools </li></ul><ul><li>Accelerators + VCs + PE  </li></ul><ul><li>- Consulting Firms related to GHG certification </li></ul><ul><li>Cost Structure </li></ul><ul><li>Per CER purchase + discontinuation service </li></ul><ul><li>Web platform & maintenance developers [per features] </li></ul><ul><li>Tech people [per user aquisition & fidelization] </li></ul><ul><li>Developers [per certain # stores] </li></ul><ul><li>Sales Staff [per # new brands] </li></ul><ul><li>Customer Relationship </li></ul><ul><li>Self-service </li></ul><ul><li>Personal [premium users] </li></ul><ul><li>Self-service </li></ul><ul><li>Channels </li></ul><ul><li>- Web & Mobile </li></ul><ul><li>PR </li></ul><ul><li>Specialized call-center </li></ul><ul><li>Key Resources </li></ul><ul><li>Web & Mobile </li></ul><ul><li>Plugins </li></ul><ul><li>API / APP </li></ul><ul><li>Intellectual & Network </li></ul><ul><li>Software designers & developers </li></ul><ul><li>Key Activities </li></ul><ul><li>Virus propagation </li></ul><ul><li>Mkt Agencies approach </li></ul><ul><li>Series A </li></ul><ul><li>- Usability improvement </li></ul><ul><li>Value Propositions </li></ul><ul><li>Carbon Compensation </li></ul><ul><li>Greening Tool </li></ul><ul><li>API plug & earn </li></ul><ul><li>e-greenish asset </li></ul><ul><li>Guilty Freedom </li></ul><ul><li>Generosity Expression [communication] </li></ul>eComPensa
  5. 5. Carbon compensation. Empowering e-commerce to get greener with extra profit for that. Tested prototype. A to Z implemented process, with a real success business case. 8% sales compensated [measured result], without campaigns and mkt appeals. Generated e-commerce owner extra income. Real monetization impact. Real marketing impact. Exponential Impact Entrepreneurship. ABOUT eComPensa
  6. 6. Make-believe greenwashing method . Because it deals with real, already done, and 3 rd part certified carbon sink . Planting Trees to neutralize carbon emissions. Because trees represent a future risky compensation method. They are surplus in carbon only at leat 3 years old. Our model deals with unquestionable and consentaneous raw material: micro- CER Carbon trading . Because we don't sell an asset, for value speculation. The allocated CERs are descontinued for trading, allocated only for the purpose being transacted – and thats the real serious meaning of the “compensation” – already recognized by United Nations. Governamental obligation , or national / international rules. Because that could change overnight, and the business could carry that risk. Carbon certification . Because it deals with bureocratic stuff, that represent a business cost we don’t want to deal with. These entrepreneurs already dealed with this kind of environment, for nevermore. And because we use already 3rd part and international recognized certified securities from certified CDMs . Just a concept . Because it was already implemented in a real world e-commerce, well sold, with high results. It is NOT ABOUT eComPensa
  7. 7. <ul><li>Problems and... Main Needs </li></ul><ul><li>- Global warming - Pragmatic actions, while uncertainties around one common direction </li></ul><ul><li>Tough and complex subject for govs and instt. - Citizen: desire to make its individual part </li></ul><ul><li>Diplomatic and bureaucratic heavyweight - Light and excitable vehicle [internet] to let it flow </li></ul><ul><li>Feasible only for big companies through CDMs - Through micro- CER , now also feasible for consumer engagement </li></ul><ul><li>Market [2010 to 2013] </li></ul><ul><li>Global e-Commerce market will reach USD 1 Trillon in 2013, 19,4% growth per year </li></ul><ul><li>USA :  From  $165.8  Billion  to $235.12  Billion,  12.4% growth  - EUROPE :  From  $195.2  Billion  to $283  Billion,  13.2% growth  - ASIA :  From  $155.7  Billion  to $323.1  Billion , 27.5% growth  - REST OF THE WORLD :  From  $55.8  Billion  to $121.7  Billion,  29.7% growth  </li></ul><ul><li>GLOBAL : From $572.5 Billion to $963.0 Billion, 19.4% growth </li></ul><ul><li>*Source: Goldman Sachs </li></ul><ul><li>eComPensa wants to reach 30 % of this market (USD 288 Billion) </li></ul><ul><li>- Potential 2013:  From  $23  Billion  to $72  Billion </li></ul><ul><li>*Assumptions: 8% to 25% of the Global e-commerce sales [30% to be reached] </li></ul>ENVIRONMENT OVERVIEW eComPensa
  8. 8. Co-Founders Team Danilo Leão Alecsey Fernandes Avenida Sampaio Vidal, 1.663 A Jardim Portal do Sol | Marília | SP | +55 (14) 3417-5684 Rua Augusta, 2690 | 3° andar Jardins | São Paulo | SP | +55 (11) 9109-9471 eComPensa