Local Web Optimizer Slide Show


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Local Web Optimizer Slide Show

  1. 1. <ul><li>Move to the Head of the Pack with Local Web Optimizer </li></ul><ul><li>Have Local consumers find your business </li></ul>
  2. 2. What is Local Web Optimizer? <ul><li>Local Web Optimizer is the Yellow Pages of the 21 st Century. </li></ul><ul><li>It maximizes your business’ exposure to potential customers looking for your products/services in your geographic area. </li></ul>
  3. 3. The Value of Local Search Optimizer Is More than Just Web Traffic <ul><li>Local Search Facts: </li></ul><ul><li>63% of US internet users performed a local search online in July 2006 * that number increased to 82% in July 2007 ** . </li></ul><ul><li>When translating the % to numbers, approximately 109 million people performed a local search online during the summer of 2007 * . </li></ul><ul><li>47% of local searchers visited a local merchant as result of search behavior * . </li></ul><ul><li>41% of local searches made contact offline as a result of search * . </li></ul><ul><li>* comScore Networks, Sep 2006 </li></ul><ul><li>** ClickZ, Aug 2007 </li></ul>
  4. 4. Who Supports Local Listings? <ul><li>20 Major search engines, directories, internet yellow pages and consumer review websites place a priority on enhanced and directly submitted local listings. </li></ul><ul><li>Listings also appear on searches via mobile phone, GPS, Google SMS and MSN 411. </li></ul><ul><li>Google also places local listings from SuperPages.com, YellowPages.com, CitySearch.com and Yahoo! Local in its organic search results. </li></ul><ul><li>Accurate mapping coordinates via Mavteq GPS feeds are also covered. </li></ul>
  5. 5. How Does It Work? <ul><li>Map listings are very similar to SEO: the search engines base their rankings on the quality of the content in the listing and the perceived relevance of channels that list your locations. </li></ul><ul><li>Local Web Optimizer provides customized content. </li></ul><ul><li>Our distribution is constantly updated and tested to achieve maximum rankings. </li></ul>
  6. 6. The Process Website + Keywords + Address + Phone Number <ul><li>Research & refine keywords and competitive value </li></ul><ul><li>Through manual uploads, bulk uploads and partnerships – place listing in search engines, directories and other relevant sources </li></ul><ul><li>Strong Ranking on local searches </li></ul><ul><li>Results generally appear within 30-60 days of submission </li></ul>
  7. 7. <ul><li>Your listing will appear across all major search engines, Internet Yellow Pages, user review sites and mobile searches. </li></ul><ul><li>ECommerce Partners provides quarterly position reports to demonstrate the success of the submissions. </li></ul><ul><li>ECP resubmits listings at least once every quarter, whether data requires changing or not, to keep listings fresh and relevant. </li></ul><ul><li>ECP provides monthly Google stats for Impressions and Page Views. </li></ul>Data Management & Reports
  8. 8. <ul><li>Initial Syndication: Covers the entire network of X locations for a one-time setup fee of $1800 per location. (Includes the data management of the retail locations to produce enhanced, highly ranked listing across a wide variety of local search outlets.) </li></ul><ul><li>Coverage: Syndication coverage is across all relevant local search traffic channels. Channels include Google, Yahoo, MSN, Ask, Citysearch, Superpages, Yellow Book, infoUSA, Amacai and more. </li></ul><ul><li>Updates: The monthly fee of $120 per location covers all updates, changes and modifications to be implemented as needed throughout the contract term. </li></ul><ul><li>Results : Once the listings have been syndicated, ECP will provide quarterly Google stats, success collateral documentation and before/after positions reporting in order to gauge the success of the service. </li></ul>Terms of Agreement
  9. 9. <ul><li>ECommerce Partners | 59 Franklin Street, Suite 6B </li></ul><ul><li>New York, NY 10003 | (212) 334-3390 | www.ecommercepartners.net | www.7designers.com </li></ul>Get Started on Local Web Optimizer
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