Product Feed Management for Google Product Search ™ (also called Google Shopping)
“ For Zappos, Google Product Search delivers the most traffic , the most exposure , and the most conversions - for free ”. see full article http:// www.google.com/base/help/ps_quotes_zappos.html
What is Google Product Search? Since May 2007, results from Google Shopping, a free price comparison engine (similar to NexTag, Bizrate or Shopzilla), have been included in regular Google search results.
Where is Google Product Search ? Google product search results can be accessed directly through Google’s upper navigation bar.
How do you participate? Translate your database into a Google-supported format Optimize product titles and descriptions for maximum Google shopping visibility Google Search Results Google Product Search
What are people saying about Google Shopping Google Product Search delivered a 400% increase in traffic and an 11% ROI improvement. Backcountry.com conversions from Google Product Search are 30% higher than any other shopping search engine. BestPrices.com garnered 35 percent of all sales through Google Product Search. Google AdWords and Product Search combined provide ReStocklt.com with about 40% of total business in a given month.
Quality of product description (title, short and long description)
If product description is not in good condition or nonexistent, it will require content development hours
Availability of Required attributes (description, id, link, price, title)
The more attributes, the better. More information about this at: Google Base Help Center
Implementing a tracking parameter to all destination URLs (UTMs),
to identify the source of the traffic in the same interface of Google Analytics
Keyword research. To identify exact match queries that trigger results based on existing competitors. 10 - 15 min/product
Capability and easiness of downloading the feed directly from the catalog via the web site admin, including the required attributes. If the product list has to be pulled from the front-end, then a manual process is required in order to create the feed, and it will take as many hours as the number of products that exists on it