Product Feed Management for Google Product Search ™   (also called Google Shopping)
“ For Zappos, Google Product Search  delivers  the most traffic ,  the most exposure ,  and  the most conversions  -  for ...
What is Google Product Search? Since May 2007, results from Google Shopping, a free price comparison engine (similar to Ne...
Where is Google Product Search ? Google product search results can be accessed directly through Google’s upper navigation ...
Why should you participate? <ul><li>Google Shopping is a proven source of highly-converting traffic with relatively little...
<ul><li>Your inventory </li></ul>How do you participate? Translate your database into a  Google-supported format Optimize ...
We can help you <ul><li>ECommerce Partners gives you the ability to integrate your product list into Google shopping. </li...
Product Options Plan Available <ul><li>Full inventory translation with 10 optimized products a month* </li></ul><ul><li>Fu...
Appendix
What are people saying about Google Shopping Google Product Search delivered a 400% increase in traffic and an 11% ROI imp...
Parameters affecting the price proposal <ul><ul><ul><li>Amount of products in the catalog </li></ul></ul></ul><ul><ul><ul>...
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Google Shopping Product Slide Show

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Transcript of "Google Shopping Product Slide Show"

  1. 1. Product Feed Management for Google Product Search ™ (also called Google Shopping)
  2. 2. “ For Zappos, Google Product Search delivers the most traffic , the most exposure , and the most conversions - for free ”. see full article http:// www.google.com/base/help/ps_quotes_zappos.html
  3. 3. What is Google Product Search? Since May 2007, results from Google Shopping, a free price comparison engine (similar to NexTag, Bizrate or Shopzilla), have been included in regular Google search results.
  4. 4. Where is Google Product Search ? Google product search results can be accessed directly through Google’s upper navigation bar.
  5. 5. Why should you participate? <ul><li>Google Shopping is a proven source of highly-converting traffic with relatively little competition </li></ul><ul><li>Google Shopping is free </li></ul><ul><li>Google Shopping results appear in Organic searches when Google determines that the search query is unambiguously commercial </li></ul><ul><li>Google shopping is designed to satisfy look-to-buy queries </li></ul><ul><li>ROI is extremely high </li></ul><ul><li>Google is the Market Leader in Search with a 66% share of the market </li></ul>
  6. 6. <ul><li>Your inventory </li></ul>How do you participate? Translate your database into a Google-supported format Optimize product titles and descriptions for maximum Google shopping visibility Google Search Results Google Product Search
  7. 7. We can help you <ul><li>ECommerce Partners gives you the ability to integrate your product list into Google shopping. </li></ul><ul><li>We submit high quality data feeds that ensure your product information is accurate, complete and up-to-date. </li></ul><ul><li>Our system is comprised of two components: </li></ul><ul><ul><li>Inventory (database) translation - a feed is generated that is compatible with the Google shopping interface. </li></ul></ul><ul><ul><li>Feed Optimization - custom titles and descriptions are written that leverage keywords research specific to Google shopping visibility </li></ul></ul>
  8. 8. Product Options Plan Available <ul><li>Full inventory translation with 10 optimized products a month* </li></ul><ul><li>Full inventory translation with 25 optimized products a month* </li></ul><ul><li>Full inventory translation with 50 optimized products a month* </li></ul><ul><li>Full inventory translation with 100 optimized products a month* </li></ul><ul><li>Full inventory translation with 250 optimized products a month* </li></ul><ul><li>Full inventory translation with 500 optimized products a month* </li></ul><ul><li>Full inventory translation with 1000 optimized products a month* </li></ul><ul><li>* All plans include regular performance analysis, listing re-optimization when necessary and current inventory listing management. </li></ul>
  9. 9. Appendix
  10. 10. What are people saying about Google Shopping Google Product Search delivered a 400% increase in traffic and an 11% ROI improvement. Backcountry.com conversions from Google Product Search are 30% higher than any other shopping search engine. BestPrices.com garnered 35 percent of all sales through Google Product Search. Google AdWords and Product Search combined provide ReStocklt.com with about 40% of total business in a given month.
  11. 11. Parameters affecting the price proposal <ul><ul><ul><li>Amount of products in the catalog </li></ul></ul></ul><ul><ul><ul><li>Quality of product description (title, short and long description) </li></ul></ul></ul><ul><ul><ul><li>If product description is not in good condition or nonexistent, it will require content development hours </li></ul></ul></ul><ul><ul><ul><li>Availability of Required attributes (description, id, link, price, title) </li></ul></ul></ul><ul><ul><ul><li>The more attributes, the better. More information about this at: Google Base Help Center </li></ul></ul></ul><ul><ul><ul><li>Implementing a tracking parameter to all destination URLs (UTMs), </li></ul></ul></ul><ul><ul><ul><li>to identify the source of the traffic in the same interface of Google Analytics </li></ul></ul></ul><ul><ul><ul><li>Keyword research. To identify exact match queries that trigger results based on existing competitors. 10 - 15 min/product </li></ul></ul></ul><ul><ul><ul><li>Capability and easiness of downloading the feed directly from the catalog via the web site admin, including the required attributes. If the product list has to be pulled from the front-end, then a manual process is required in order to create the feed, and it will take as many hours as the number of products that exists on it </li></ul></ul></ul>

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