This document outlines the ERS (Ecommerce Requirements Specification) methodology for developing an ecommerce site. The methodology involves comprehensive research, analysis, and planning to define requirements including target audiences, user needs, functionality, technical specifications, and design. The outcome is a set of deliverables including personas, user requirements, navigation structure, functional wireframes, and UX guidelines to guide the development of a successful ecommerce site.

17. Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer. The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.

22. Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design. The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.