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Email Marketing With ECommerce Partners
 

Email Marketing With ECommerce Partners

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Email Marketing effectively boosts sales and builds relationships with your customers.ECommerce Partners develops customized email marketing strategies for your business and executes effective ...

Email Marketing effectively boosts sales and builds relationships with your customers.ECommerce Partners develops customized email marketing strategies for your business and executes effective campaigns by using our proprietary email software, ECP Direct-Mail.From promotion announcements and newsletters, to personalized one-to-one communications, our ECP DirectMail delivers text or rich media emails to existing or potential customers.

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    Email Marketing With ECommerce Partners Email Marketing With ECommerce Partners Presentation Transcript

    • © 20 10 , ECommerce Partners Email Marketing Increase Customer Lifetime Value
    • ROI From Strategic Email Marketing
      • $1 Spent on Email Marketing Produces $43 in Retail Sales, Direct Marketing Association
      • Retailers Expected to Gross $30B in 2010
      Source: Forrester Research, Inc.
    • Segmentation To be able to segment by preference as well as geography, ticket sales are 172% higher per delivered e-mail than for e-mails segmented by region alone. Albert Lee, e-mail marketing manager, StubHub
    • Benefits of Segmentation “ A” Baby “ The” Baby Girl, 6 - 9 Months (Specific Age & Gender Needs) Frequency Relevance Conversion Customer Lifetime Value Customer Lifetime Value
    • Several Types of Segmentation
      • Categorization
      • Product Replenishment
      • Replenishment
      • of Supplies
    • Categorization 0-3 month old 6- 9 Month Old 3-6 month old
    • Product Replenishment
      • Robot sends 1000s of Daily Targeted Emails
      • Fully Integrated, Brand Loyalty
    • Replenishment of Supplies
      • Robot sends 1000s of Daily Targeted Emails
      • Anticipate Customer’s Needs
      • Increased Customer Lifetime Value
    • Email Marketing With ECommerce Partners ©20 10 , Proprietary and confidential
    • Strategy
      • 12 Month, Seasonal Plan
      • STP: Segment, Target, Positioning
      • Use it, don’t abuse it
      • Measure ROI, LTV & Set Milestones
      • Database Segmentation & Automation
      • Design Templates
      • Avoiding Brand Cannibalization
      ©20 10 , Proprietary and confidential
    • Design
      • Management From A to Z
      • Content Development
        • Recommend Product Selections
        • Incentives
        • Descriptive Text
    • Ongoing Campaign Management
      • Client Responsibilities
        • In-Depth Interview at Campaign Launch
        • Agree on Current & Expected Customer Lifetime Value
        • Promotional Product Selections
        • Monthly Feedback
      • ECP Responsibilities
        • Send All Newsletters
        • List Management
        • Design Customization
        • Dynamic Strategy
          • Analyze Traffic & ROI/Increased CLV
          • Set Milestones for Campaign Upgrades
      Ongoing Campaign Management ©20 10 , Proprietary and confidential
      • Deliverability Performance
      • Total Revenue & Conversion
      • Projected Customer Lifetime Value
      • Milestones For Further Segmentation
      Optimization of Campaign Through Analytics
    • Contact ECommerce Partners [email_address] 212.334.3390 ©20 10 , Proprietary and confidential