Your SlideShare is downloading. ×
0
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Varejo Omnichannel: Brick Meets Click - Gustavo Azevedo

382

Published on

Gustavo Azevedo - Senior Management Consultant do Sebrae fala sobre "Varejo Omnichannel: Brick Meets Click" no Fórum E-Commerce Brasil 2014.

Gustavo Azevedo - Senior Management Consultant do Sebrae fala sobre "Varejo Omnichannel: Brick Meets Click" no Fórum E-Commerce Brasil 2014.

Published in: Retail
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
382
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Catálogo: 1845 – Tiffany´s
    Venda Direta: 1886 – Avon
    Telemarketing: 1876 – pasteleiro em Berlim (180 clientes)
    Vending Machines: 1883 – Inglaterra nas estações de trem (envelopes, cartões postais e papel de carta)
  • Lidar com Showrooming e Webrooming
    Manter o envolvimento emocional dos clientes
    Seamless
    Click-and-collect
    Order-in-store
    Mobile
    On line
    Loja
  • Transcript

    • 1. Varejo Omnichannel: brick meets click GUSTAVO CARRER gustavoa@sebraesp.com.br @gustavocarrer /gustavocarrer
    • 2. Meados do Século IX:  Catálogo: 1845 – Tiffany´s  Telemarketing: 1876 – Alemanha (pasteleiro de Berlim)  Vending Machines: 1883 – Inglaterra (estações de trem)  Venda Direta: 1886 – Avon Final do Século XX: Internet comercial Início do Século XXI: Mundo móvel + Mídias sociais Múltiplos Canais  Omnichannel Brick meets Click Histórico
    • 3. Dollar Shave Club
    • 4. Me Undies
    • 5. e-bay Inspiration Shop
    • 6. Net-a-Porter
    • 7. Kate Spade Saturday
    • 8. Indochino
    • 9. Indochino
    • 10. Bonobos
    • 11. Bonobos
    • 12. Pro Idee
    • 13. Gilt Group
    • 14. Gilt Group
    • 15. Warby Parker
    • 16. Warby Parker
    • 17. Brick meets Click Conclusões  Branding = loja física garante experiência sensorial completa  Cross channel = acréscimo no faturamento  Abordagem seamless é o grande desafio

    ×