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  1. 1. Developing an E-Commerce Curriculum for the New Economy H. Albert Napier, Ph.D. Rice University Napier & Judd, Inc.
  2. 2. Agenda <ul><li>E-commerce Trends </li></ul><ul><li>Driving Principles of the New Economy </li></ul><ul><li>E-commerce Business Models </li></ul>
  3. 3. Agenda <ul><li>E-commerce Curriculum Components </li></ul><ul><li>Sample E-commerce Curriculums </li></ul><ul><li>Concluding Remarks </li></ul>
  4. 4. U. S. Online Population eMarketer
  5. 5. Number Online World Total NUA Internet Surveys
  6. 6. Knowledge Gap: Growth in Number of Web Pages <ul><li>2.1 billion unique, publicly available Web pages in July 2000 </li></ul><ul><li>7 million new pages each day </li></ul><ul><li>4+ billion pages by 2001 </li></ul><ul><li>84% of Web pages are U. S. Based </li></ul>Cyveillance 7/13/00 As reported by Nua Internet Surveys
  7. 7. E-Mail <ul><li>#1 Internet Activity </li></ul><ul><li>569 million e-mail accounts in 1999 </li></ul><ul><li>1 billion e-mail accounts by 2001 </li></ul><ul><li>35 billion daily e-mail messages by 2005 </li></ul>
  8. 8. Mobile Communications <ul><li>U. S. workers have growing preference for anytime, anywhere communication tools </li></ul><ul><ul><li>Laptop use up 8% </li></ul></ul><ul><ul><li>Pagers use up 6% </li></ul></ul><ul><ul><li>Cellular phone use up 25% </li></ul></ul><ul><ul><li>PDAs use up 100% </li></ul></ul>Pitney Bowes 8/12/00 As reported by Nua Internet Surveys
  9. 9. Web-Related Business Spending <ul><li>IT products and services </li></ul><ul><ul><li>1999 USD 119.1 billion </li></ul></ul><ul><ul><li>2003 USD 282.5 billion </li></ul></ul><ul><li>Web software spending CAGR 43% from 1999 to 2003 </li></ul>IDC Research as reported by NUA Internet Surveys 8/18/2000
  10. 10. Web-Related Business Spending <ul><li>Spending on B2B marketplaces will grow from 2.1 billion in 2000 to 80.9 billion by 2005 </li></ul>Jupiter Communications
  11. 11. Web-Related Business Spending <ul><li>Survey of IT and E-business Executives </li></ul><ul><ul><li>77% plan to increase spending in 2001 </li></ul></ul><ul><ul><li>4% plan to cut spending in 2001 </li></ul></ul><ul><ul><li>19% plan to spend about the same in 2001 </li></ul></ul><ul><ul><li>E-business spending to be 15.5% of IT budget in 2001 and 30-50% of IT budget by 2005 </li></ul></ul>Internet Week
  12. 12. <ul><li>843,000 of 1.6 million new IT jobs went unfilled in U. S. </li></ul><ul><li>13% of new IT job vacancies were for workers with Web-related skills </li></ul><ul><li>20% of new IT job vacancies were for workers with database development and software engineering skills </li></ul>ITAA Report as reported in Nua Internet Surveys 7/20/00 Demand for Skilled IT Workers in 2000
  13. 13. Worldwide E-Commerce Forrester Research, Inc. 9/12/00
  14. 14. <ul><li>Individuals and companies worldwide are becoming electronically linked </li></ul><ul><li>Creating a revolution in the rules of business </li></ul>What’s Driving the New Economy?
  15. 15. The Internet Changes Everything in the New Economy <ul><li>Employee communication </li></ul><ul><li>Way products and services are sold and distributed </li></ul><ul><li>Way companies communicate with other companies </li></ul><ul><li>Power shifts from seller to buyer </li></ul>
  16. 16. Ten Principles of the New Economy <ul><li>Matter </li></ul><ul><li>Space </li></ul><ul><li>Time </li></ul><ul><li>People </li></ul><ul><li>Growth </li></ul><ul><li>Value </li></ul><ul><li>Efficiency </li></ul><ul><li>Markets </li></ul><ul><li>Transactions </li></ul><ul><li>Impulse </li></ul>Business 2.0 Ten Driving Principles of the New Economy
  17. 17. E-commerce Business Models <ul><li>B2C </li></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Barnes & Noble </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>eToys </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>www. foodlocker .com </li></ul></ul></ul>
  18. 18. E-commerce Business Models <ul><li>B2B </li></ul><ul><ul><li>Office Depot </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>HighTech Campus </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>B2G </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  19. 19. E-commerce Business Models <ul><li>B2B Exchanges </li></ul><ul><ul><li>PlasticsNet </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>NECX </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li> </li></ul></ul>
  20. 20. E-commerce Business Models <ul><li>C2C </li></ul><ul><ul><li>eBay </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>First Auction </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>C2B </li></ul><ul><ul><li>Priceline </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  21. 21. E-commerce Curriculum Components <ul><li>Introduction to e-commerce </li></ul><ul><li>E-commerce technology </li></ul><ul><li>Networking and security </li></ul><ul><li>Web site development and administration </li></ul>
  22. 22. E-commerce Curriculum Components <ul><li>Database management </li></ul><ul><li>Supply chain management </li></ul><ul><li>Internet law </li></ul>
  23. 23. E-commerce Curriculum Components <ul><li>Creating an E-Business – </li></ul><ul><ul><li>Entrepreneurship </li></ul></ul><ul><ul><li>Electronic payment methods </li></ul></ul><ul><ul><li>E-business plans </li></ul></ul><ul><ul><li>Startup financing </li></ul></ul>
  24. 24. E-commerce Curriculum Components <ul><li>Creating an E-Business – </li></ul><ul><ul><li>Selecting technologies </li></ul></ul><ul><ul><li>Understanding security issues </li></ul></ul><ul><ul><li>Integrating front-end and back-end systems </li></ul></ul><ul><ul><li>Marketing and advertising </li></ul></ul>
  25. 25. Sample E-commerce Curriculum <ul><li>Southwest Community College, NC </li></ul><ul><ul><li> </li></ul></ul><ul><li>Alexandria Technical College, MN </li></ul><ul><ul><li> </li></ul></ul><ul><li>University of Minnesota - Extension </li></ul><ul><ul><li> curriculum </li></ul></ul>
  26. 26. Sample E-commerce Curriculum <ul><li>North Carolina State Graduate Program </li></ul><ul><ul><li> </li></ul></ul><ul><li>Rice University, TX </li></ul><ul><ul><li> </li></ul></ul><ul><li>Creighton University, NE Graduate Program </li></ul><ul><ul><li> </li></ul></ul>
  27. 27. Sample E-commerce Curriculum <ul><li>Carnegie Mellon Institute for E-Commerce Graduate Program </li></ul><ul><ul><li> </li></ul></ul><ul><li>Carnegie Mellon Executive Development Program </li></ul><ul><ul><li> index.html </li></ul></ul>
  28. 28. Sample E-commerce Curriculum <ul><li>The Wharton School at the University of Pennsylvania </li></ul><ul><ul><li> ecom.html </li></ul></ul><ul><li>UCLA Graduate Program </li></ul><ul><ul><li> </li></ul></ul>
  29. 29. Concluding Remarks <ul><li>Technology continues rapid advances </li></ul><ul><li>Worldwide linking of individuals and business is driving the new economy </li></ul><ul><li>Demand for employees with high tech skills continues to grow </li></ul><ul><li>E-commerce curriculums are critical </li></ul>
  30. 30. Developing an E-commerce Curriculum for the New Economy