In association withThe ABC’s ofEcommerece andDropshippingSuccessPractical guide how tostart and run a successful online storeand ecommerce business
As the global ecommerce market reached$1 trillion for the first time in history in2012, selling online has become moreattractive than ever. More and morebusinesses and individuals try to sell onlinein hope to expand their businesses and toget higher profits.
To have success with your online store, youneed to sell the products that buyers need.For this, you need to do a marketingresearch, to see what products aredemanded by buyers. Tools like Googleadwords, SubmitExpress Keytracker ,Worldtracker, etc can help you see whichare the most searched queries on theinternet, thus giving you valuableinformation about the type of product youneed to sell. The more “searched” a productis, the higher its demand is.
Now that you know what type of products tosell, find a supplier for that particularproduct. If you have a brick and mortarstore and already have that product for sale,than you may skip this step. Good suppliersthat do dropshipping can be found onaliexpress.com, alibaba.com, dhgate.com,worldwidebrands.com, doba.com, etc.
You can create your online store in 2 ways, either ona stand-alone website or on an online marketplace.Creating an online store using a stand alone websiteis a little bit more complicated but it is morerewarding and gives you more freedom. For this youneed to buy a domain name, buy hosting and installa shopping cart software. Among the best shoppingcart software are OsCommerce, ZenCart,Prestashop,Magento, Cubecart, etcOn the other hand, If you want to sell on an onlinemarketplace, than you just need register for anaccount and your online store is ready.
After you have created your onlinestore, you need to add products toit, so buyers could buy them. Keepin mind to write good descriptionand to provide good images of yourproducts, as these are the keyelements in getting more sales.
Visitors, or traffic, how they are usuallycalled in the webmaster world, are themost vital component of any website oronline store. You can get visitors fromsearch engines, price comparisonwebsites, web directories, videos,forums, blogs, paid ads, etc.
Optimizing your online store for the searchengines, or SEO if we speak in onlinemarketing terms, is the process of optimizingyour online store to get a better placement inthe search results page. The better yourposition in the search results page, the moretraffic you will get so this is a very importantstep in getting more visitors. SEO is usuallydivided in offpage seo and onpage seo.