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Programa de-sustentabilidade-planet-21-da-rede-accor

  1. 1. ACCOR – PLANET 21 – April 12th, 2012Press kitApril 12th, 2012 1
  2. 2. ACCOR – PLANET 21 – April 12th, 2012MESSAGE FROM THE CHAIRMAN The Executive Committee’s objective is to revive the pioneering spirit of innovation and conquest in order to redefine Accor’s frontiers. Our new PLANET 21 program focuses on the sustainable development aspect of this initiative, that of reinventing the hotels of the future, for a hotel industry that is sustainable, responsible, innovative and open to the world. For Accor, sustainable development is a way of doing business on a daily basis. Every year, our 145,000 employees welcome millions of clients in over 4,000 hotels around the world. As the world’s leading hotel operator, it is both our duty and our desire to act as a driving force in the field of sustainable and responsible development. We gave a concrete form to our commitment nearly 20 years ago when we created an Environment Department back in 1994 and then a Hotel Environment Charter in 1998. Since then, Accor has constantly renovated its practices and models in order to create sustainable value. By its very essence, a hotel is a place of mingling, diversity, interacting differences and blend. Through our new tagline, “Open new Frontiers in Hospitality”, I wanted to place openness at the core of our mission:openness to others and openness to a new way of perceiving hotels, of managing our impact on both the environmentand the communities our hotels are a part of.PLANET 21 sets a new course for our group, employees, partners, and also for our customers whom we associate withour sustainable approach every day by placing sustainable development at the heart of the Group’s innovation and byfederating the numerous initiatives of our hoteliers across the globe.Our scheme is structured into 21 concrete measures, each with ambitious quantified objectives that all the hotels mustmeet by 2015, in areas such as responsible eating, cutting water and energy consumption, and preventing illness.This is a significant pledge for Accor. However, we will not be able to meet our objectives without involving ourcustomers and partners in our actions. For this reason, PLANET 21 is also an approach that is transparent for ourcustomers, with an information program that invites them to participate actively through simple gestures in the hotel’sactions and promotes the daily commitment of our employees.I am convinced that sustainable development is vital to create a new business model that is more respectful of naturalresources and human beings. This is why PLANET 21 is more than an ethical commitment; it is also a powerful lever thatwill boost our brands’ competitiveness, our attractiveness and ensure the loyalty of our partners, employees andcustomers who want to take action with us in favor of responsible growth capable of creating shared value for everyone.PLANET 21 embodies our desire to incite a virtuous long-term approach. We make this undertaking with humility, awareof the complexity of the issues, but also with determination and confidence in our ability to reinvent the hotel industry -sustainably. Denis Hennequin, Accor Chairman and Chief Executive Officer 2
  3. 3. ACCOR – PLANET 21 – April 12th, 2012INTRODUCTIONA pioneering commitmentAccors commitment to sustainable development dates back many years, with practical initiatives such as the creation ofan environment department 20 years ago, of a Hotel Environment charter in 1998 and the adoption of many solutionsaimed at contributing to the development of local communities, optimizing water and energy consumption and reducingits hotels environmental footprint.PLANET 21: a new stage of conquest and ambitionToday, Accor is implementing a new sustainable development strategy: PLANET 21. It defines 21 commitments andambitious goals looking to 2015 and includes a program to inform guests and employees and encourage them tocontribute to reinventing hotels, sustainably. PLANET 21 Intrinsically linked to sustainable development, the name PLANET 21 refers to Agenda 21, the action plan adopted by 173 Heads of State at the 1992 Earth Summit in Rio de Janeiro. It also echoes the urgent need to focus efforts in the 21st century to change our production and consumption patterns with the goal of protecting our planet, its people and their environment.A fact-based and rigorous approachTo devise an innovative strategy adapted to specific local conditions, the Group undertook a comprehensive audit in2010 with the aim of building up a base of comprehensive and reliable information. It has set up a platform of sharedknowledge on sustainable development in the hotel industry and made available to the wider public, free of charge, two *unprecedented studies aimed at spearheading progress in the industry as a whole .The first study, conducted by IFOP with 7,000 customers in six countries, allowed a better understanding of the concernsof the international hotel clientele in the matter of sustainable development. With one out of two guests stating that theytake this criterion into account when choosing a hotel, the survey proved that sustainable development is a growingcriterion of choice that is becoming increasingly important to customers.The second, carried out in partnership with PwC using the life cycle analysis methodology, led to drafting of anenvironmental audit for the Groups 4,400 hotels. It identified the main impacts and areas in which progress has to bemade, together with new priorities such as the impact of restaurant services and worksite waste management.As Sophie Flak, Executive vice president Sustainable Development and Academies for Accor, explains: "Based on thesestudies, we have conducted a substantial effort of reflection and consultation in-house and with our key stakeholders todefine 21 commitments with effective levers for action. To multiply our results, we know we can count on our customersgrowing concern with sustainable development. This is the goal of PLANET 21: to put in place a social, societal andenvironmental program matched with precise goals that unite our employees and offer our customers an opportunity tocontribute."*, Sustainable development part 3
  4. 4. ACCOR – PLANET 21 – April 12th, 2012PLANET 21, an innovative program for informing and encouraging to participateThe new PLANET 21 strategy includes a program for informing customers and encouraging them to contribute to thehotels actions and achievements. From booking to room stay and restaurant service, customers will discover a rich anddiverse array of educational messages encouraging them to contribute actively to the hotels action by means of a fewsimple gestures. The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participatewithout ever making them feel guilty.To guarantee the credibility of this program, hotels can only use the PLANET 21 messages if they comply with a certainlevel of performance in terms of sustainable development, assessed according to a list of 65 check points or recognizedexternal certification.The PLANET 21 signage Booking Hotel entrance “Sustainably certified” in search criteria on booking sites Information for customers as they enter the 530 certified hotels - ISO 14001, EarthCheck, HQE® and BBC Rooms Public areas In this room, the planet can sleep A presentation of PLANET 21 in peacefully. the receptions and lobbies of A recap of the 21 commitments the most responsible hotels. on the doors of rooms 121, 221, 321, etc. to remind customers that they are in a responsible hotel. THIS ROOM ISN’T WHAT YOU THROW AWAY TODAY, AFRAID OF THE DARK WE WILL RECYCLE TOMORROW Using this switch saves energy. This hotel has opted for selective waste sorting. GENTLER FOR YOU AND HERE, YOUR TOWELS FOR THE PLANET PLANT TREES These products are eco- 5 reused towels = 1 tree planted 4 labeled and certified by an independent organization.
  5. 5. ACCOR – PLANET 21 – April 12th, 2012PLANET 21’s sponsor - Tristan Lecomte, Founder of Alter Eco andPur ProjetAmong the 21 goals of its program, Accor has chosen to focus on preservation of the ecosystems in which its hotels areestablished. A pioneer in the matter of reforestation, Accor has financed the planting of over two million trees fromsavings on laundering costs thanks to responsible behaviour on the part of its hotel managers and guests.To accelerate rollout of this program, Accor has forged a partnership with Pur Project, an organization created by TristanLecomte dedicated to combatting climate change through reforestation and forest conservation projects carried out bylocal communities. Tristan Lecomte is also the founder of Alter Eco, an organization that has helped to extend the use offair trade products. Interview with PLANET 21’s sponsor, Tristan Lecomte What approach does Pur Projet take? Tristan Lecomte : Our approach is unique in that it integrates mechanisms for reducing CO2 emissions into our partners’ operations. The result is tangible reforestation initiatives that create a direct link between the companys operations and its natural environment. Our approach also enhances the perception of employees and consumers. In Thailand, for example, we focus on persuading producers to plants trees in order to fertilize their land, protect biodiversity, retain water and help combat climate change. It’s an open, collaborative, positive approach that helps to restore ecosystems while providing additional revenue for farming cooperatives and small producers who often live in precarious conditions. Why work with Accor ? Tristan Lecomte : With Plant for the Planet, Accor has emerged as a pioneering company involved in reforestation projects at the global level. In addition to its very significant results, Plant for the Planet corresponds perfectly to the Pur Projet approach because the hotels contribute directly and locally to protecting their environment. In this way, Accor is inventing the hotels of the future – a hotel industry that is open to the world, caring and involved in tangible projects on the frontline. My goal is to support the development of Plant for the Planet by integrating it more fully into the Group’s mission and businesses and enabling it to play an even more active local role. The objective is to increase the number of reforestation projects from 7 to 21 in 2013 and to have a project in each of Accor’s host countries by 2015. 5
  6. 6. ACCOR – PLANET 21 – April 12th, 2012PLANET 21: 7 PILLARS, 21 COMMITMENTS & AND QUANTIFIABLEOBJECTIVES FOR 2015 7 pillars 21 commitments 21 quantifiable objectives for 2015 1. Ensure healthy interiors 85% of hotels use eco-labeled products 2. Promote responsible eating 80% of hotels promote balanced dishes 95% of hotels organize disease prevention 3. Prevent diseases training for employees 15% reduction in water use between 2011 and 4. Reduce our water use 2015 (owned/leased hotels) 5. Expand waste recycling 85% of hotels recycle their waste 60% of hotels participate in the Plant for the 6. Protect biodiversity Planet reforestation project 10% reduction in energy use between 2011 and 7. Reduce our energy use 2015 (owned/leased hotels) 10% reduction in CO2 emissions between 2011 8. Reduce our CO2 emissions and 2015 (owned/leased hotels) 9. Increase the use of renewable energy 10% of hotels use renewable energy 40% of hotels have at least three eco-designed 10. Encourage eco-design room components 21 new or renovated hotels are certified as 11. Promote sustainable building sustainable buildings 12. Introduce sustainable offers and 20% of owned and leased hotels offer green technologies meeting solutions 70% of hotels have committed to protecting 13. Protect children from abuse children 14. Support responsible purchasing 70% of hotels purchase and promote products practices originating in their host country 100% of hotels ban endangered seafood 15. Protect ecosystems species from restaurant menus 75% of hotel managers are promoted from 16. Support employee growth and skills internal mobility 17. Make diversity an asset Women account for 35% of hotel managers† 100% of host countries organize an employee 18. Improve quality of worklife opinion survey every two years Accor is included in 6 internationally-recognized 19. Conduct our business openly and socially responsible investment indices or transparently standards 20. Engage our franchised and managed 40% of all hotels are ISO14001 or EarthCheck- hotels certified‡ 100% of purchasing contracts are in compliance 21. Share our commitment with suppliers with our Procurement Charter 21† outside Motel 6 / Studio 6‡ excl. economy segment 6
  7. 7. ACCOR – PLANET 21 – April 12th, 2012 Welcoming guests with a guarantee In today’s uncertain world, we provide guests and employees with a healthy environment that reassures them with regard to food-related, hygiene and environmental risks. Ensure healthy interiors Prevent diseasesAccor seeks to make its hotels more comfortable and Epidemics are not a thing of the past. Globalization isattractive as well as more environmentally friendly, for the spreading them at a faster rate, and at the same time diabetes, cancer, cardiovascular illness and other chronicbenefit of customers and employees. diseases are also developing rapidly. These diseases are leading causes of mortality, accounting for 60% of allAt year-end 2011: deaths worldwide. 68% of Accor hotels used eco-labeled products, Since 2002, Accor has been engaged in combating including cleaning products (51% of hotels), wall paint HIV/AIDS through programs to train employees, raise (23%) and floor coverings (10%). awareness among guests and actively involve the tourist industry. With PLANET 21, the Group has expanded itsBy 2015, 85% of hotels will use eco-labeled approach for combatting chronic diseases and epidemics by adjusting to local health care needs.products. At year-end 2011: Promote responsible eating 77% of hotels had organized prevention training sessions for the health and well-being of employees.Obesity and poor eating habits are afflictions that affect an These mainly involved first aid, workplaceever-greater number of people. They are responsible for ergonomics, prevention of HIV/AIDS and chronicsuch health problems as hypertension, cardiovascular diseases, and psychosocial risks.disease and diabetes. 1,768 hotels were equipped with condom vendingWith more than 130 million meals a year served in its, the Group clearly has a responsibility with regard to In France, 8,629 ergonomic beds were installed innutritional issues. 168 hotels to reduce the risks of injuries due to repeated movements by housekeepers.At year-end 2011, 1,238 hotels – of which more than 1,000 in France –62% of hotels offered balanced dishes to their customers: were equipped with defibrillators. In Portugal, several Novotel units provide customers with information about allergenic items on menus. By 2015, 95% of hotels will organize disease In France, Accor Academy has developed a “well- prevention training for employees. being and vitality” offering in cooperation with a nutritionist.By 2015, 80% of hotels will promote balanceddishes. 7
  8. 8. ACCOR – PLANET 21 – April 12th, 2012 Preserving, recycling and replanting To protect our environment, were reducing our water consumption and recycling our waste. Accor has already planted two million trees as part of a global reforestation project supported by the United Nations. Reduce our water use 73% of hotels sorted and recycled paper and cardboard.Access to water – an essential resource – varies widely By 2015, 85% of hotels will recycle their waste.from one region of the world to another. A source ofpolitical and social tension, access to water represents amajor challenge.An Accor hotel consumes approximately 15,000 cu.m of Protect biodiversitywater per year. The Group’s environmental footprintshowed that 86% of water consumed came from the food Biodiversity is essential to our planet’s equilibrium.served in its hotels. Accor is currently defining a work plan Nonetheless, plant and animals species disappear everyto find innovative restaurant solutions that reduce the year.impact of upstream farming on its water consumption.At year-end 2011: 93% of hotels monitored and analyzed their water consumption on a monthly basis. 88% of hotels had installed flow regulators on showers and faucets. With Plant for the Planet, Accor is engaged in a unique 161 hotels were equipped with rainwater recovery reforestation project. The basic principle is to offer guests systems. the option of reusing their towels, with half of the savings on laundry bills then allocated for tree planting projects.By 2015, Accor will have reduced water The formula is “5 towels reused = 1 tree planted.”consumption in owned and leased hotels by 15%. At year-end 2011: More than 2 million trees had been funded and nearly 1,400 hotels were taking part in Plant for the Planet. Expand waste recycling 82% of hotels used locally adapted plants. 77% of hotels used certified paper for printing.In the past 20 years, total waste production has increased 53% used eco-friendly gardening 50% worldwide while only 10% of that waste isrecycled. By 2015, 60% of hotels will participate in the Plant for the Planet reforestation project.Every year, Accor generates 2.3 million tonnes of waste ofwhich 70% from construction and renovation work. In2011, the Group strengthened and further extended thewaste module in its sustainable development managementapplication. The goal is to win the support of all hotels andprovide them with the means to measure their wastevolumes as well as their collection and sorting costs.At year-end 2011: 64% of hotels recycled their waste and in particular: 91% of hotels sorted and recycled batteries. 91% sorted and recycled fluorescent lamps and tubes. 8
  9. 9. ACCOR – PLANET 21 – April 12th, 2012 Reducing and optimizing Hotel energy consumption is the area of operations that has the greatest environmental impact and also our most important way of taking action. We are committed to broadly and systematically deploying energy savings measures and to using renewable energies. 50% of hotel used energy-efficient air conditioning Reduce our energy use equipment.Overall, 75% of the energy consumed by Accor is in its By 2015, Accor will have reduced CO2 emissions inhotels, the vast majority of which have been equipped with owned and leased hotels by light bulbs. Maintenance programs tooptimize its facilities’ operations have also beenstrengthened. Increase the use of renewableAccor has developed a methodology called BOOST, whichis based on an analysis of technical installations in its energyhotels. It has helped to significantly reduce water andenergy consumption – up to 25% in some hotels - solely Energy solutions abound, ranging from thermal andthrough employee training programs and action plans photovoltaic solar panels to geothermal and biomasswithout any additional investment in hotel installations. energy. However, before these solutions can be broadly deployed, they must be tested and adapted to specificAt year-end 2011: hotel features. 94% of hotels monitored and analyzed their energy Accor has already equipped a large number of hotels with consumption on a monthly basis. solar panels to produce domestic hot water and is carrying 92% of hotels ensured optimal equipment settings. out a range of experiments involving new technologies. 90% of hotels used low-consumption bulbs for 24/7 lighting. At year-end 2011: 135 hotels around the world were equipped with solarBy 2015, Accor will have reduced energy panels to produce domestic hot water.consumption in owned and leased hotels by 10%. 172 hotels used biomass, geothermal and other renewable energies. Reduce our CO2 emissions By 201, 10% of hotels will use renewable energy.The Group’s environmental impact study showed that 66% In Cambodia, for example, the Sofitel Angkor Phokeethraof its greenhouse gas emissions come from fuel burned in is pursuing an original initiative. Organic waste isthe hotels, while 15% was agriculture-related, mainly for “methanized” to produce gas used for cooking. Thelivestock feed and food transport. solution uses bacteria to decompose organic waste anaerobically (i.e. in an air-tight container), therebyIt addition to its efforts to reduce energy use, Accor has producing methane, a biogas that is then used to preparelaunched a project to reduce the carbon impact of its food 700 meals a day for offering. Beginning in 2012, each hotel can alsodetermine its own carbon footprint – either overall, for aseminar, or for a single hotel night.At year-end 2011: 76% of hotels had ensured that installations containing cooling liquids were leak-proof. 62% of hotels used energy-efficient boilers. 9
  10. 10. ACCOR – PLANET 21 – April 12th, 2012 Inventing and transforming By fully integrating sustainable development into our operating procedures and offers, we are responding proactively to emerging customer expectations and supporting the development of new business models. The goal is to make PLANET 21 a laboratory for the hotel industry of tomorrow. Encourage eco-design Introduce sustainable offers and technologiesEco-design is a continuous improvement process whosepurpose is to respect the environment at each step of a The integration of clean, eco-friendly technologies is aproduct’s life cycle. powerful lever for introducing increasingly sustainableMore and more hotels are using and offering responsible hotels offers and practices.products, including ibis, Suite Novotel and Novotel, with In 2008, Accor pioneered with the launch of a responsibletheir EU Ecolabel bathroom guest amenities. travel offering, today renamed Discovery. With PLANET 21, the Group has created a special tracking unit that isAt year-end 2011: constantly on the lookout for new environmentally friendly 39% of hotels used dispensers or eco-friendly offers and technologies. packaging for bathroom products. 13% of hotels had at least three eco-designed room At year-end 2011: features (e.g. bedding, bath linen or paper). Automated sub-metering systems for electricity, gas 10% of hotels had eco-labeled bathroom products. and heating installations were tested in two ibis hotels in France.By 2015, 40% of hotels will have at least three eco-designed room components. Steam cleaning solutions were tested in 15 Sofitel hotels in eight countries. Electric vehicle charging stations were tested in six Novotel hotels in the Greater Paris area. Promote sustainable building By 2015, 20% of hotels will offer green mmetingsAn expert in hotel development, Accor has acquired real solutions.environmental expertise. The Group regularly tightens itsstandards and conducts pilot projects to support thedevelopment of hotels that are more efficient in terms ofenergy and water consumption and use fewerenvironmentally harmful chemical substances. Through reBorn Accor gives its second-hand furniture a new lease of life!At year-end 2011: ReBorn grew out of Accor’s commitment to providing 65% of hotels used energy-efficient bulbs for frontage hotels with a unique, highly efficient solution for lighting. managing furniture to be replaced following 25% of hotels recovered energy from the ventilation renovation work. Since early 2012, the Group’s system. hotels have been able to sell furniture and 18% of hotels used technical management system to control their energy consumption. decorative items in good condition on reBorn, The Suite Novotel Issy-les-Moulineaux had received Accors second-hand furniture shop, which is hosted ® France’s HQE environmental certification. on the French version of eBay, the world leader in online sales. A total of 2,500 items have been put upBy 2015, 21 hotels will have obtained sustainable for sale in the service’s first few months.building certification. 10
  11. 11. ACCOR – PLANET 21 – April 12th, 2012 Contributing and protecting Firmly rooted in our host communities, we directly support the principle of shared economic development and protect their most precious, most vulnerable assets: their children and the natural ecosystems in which we operate. Protect children from abuse rational, organic, fair trade or other responsible production methods, they can make an important impact on people and the environment.Especially vulnerable, children are still too often the The Procurement Department integrates sustainablevictims of sexual exploitation. Protecting them is a development criteria into its practices, such as theresponsibility shared by everyone. As a global player in Sustainable Procurement Charter introduced in 2003 andthe tourist industry, Accor is especially concerned. In since renamed the Procurement Charter 21.2012, Accor wants to expand its program to protectchildren to include kidnapping, a problem that is on the At year-end 2011:rise. Hotels can play a determining role in combatting this 51% of hotels purchased and promoted locallyaffliction. produced food products.Since 2001, Accor has led the fight against sexual § 34% of hotels served fair trade products carrying theexploitation of children alongside ECPAT International , a Fairtrade/Max Havelaar label. In France, Accor hotelsnon-governmental organization. Its action is based on had purchased 350 tonnes of fair trade tea, coffeeinforming and training employees, raising awareness and hot chocolate, an increase of 4.5% over 2010.among customers and suppliers, developing relations with Fair trade products account for nearly 44% of all hotpublic authorities, and facilitating the integration of minors. beverages served at Accor hotels. 9% of hotels served sustainable products certified byAt year-end 2011: other recognized labels, such as the Rainforest 49% of hotels had committed to protecting children Alliance. and during the year nearly 23,500 employees received training in identifying and responding to By 2015, 70% of hotels will purchase and promote situations in which a child was at serious risk. products originating in their host country. 36 countries had signed the Code of Conduct for the Protection of Children issued by ECPAT and the World Tourism Organization. Accor was continuing to share its experience and Protect ecosystems training tools to combat sexual tourism involving children with the hotel industry, in particular at While ecosystems sustain the life and diversity of plant international sporting events, as it did during the FIFA and animal species, they are too often threatened by 2010 World Cup. human activities. The hotel industry is concerned and can take action byBy 2015, 70% of hotels will have committed to managing the origin and nature of the biological resourcesprotecting children. they use as well as this discharges they release into the ecosystems. Support responsible At year-end 2011: 68% of hotels had banned endangered seafood frompurchasing practices restaurant menus. 82% of hotels ensured proper sanitation ofMajor companies generate enormous flows of wastewater.merchandise around the world. By opting for intensive, By 2015, 100% of hotels will have banned endangered seafood from restaurant menus.§ ECPAT international: End Child Prostitution, Child Pornography& Trafficking of Children for Sexual Purposes 11
  12. 12. ACCOR – PLANET 21 – April 12th, 2012 Developing and nurturing Our dynamic development is underpinned by the extraordinary social, cultural and professional diversity of our 145,000 employees. We continuously help them to develop their skills and responsibilities with the goal of offering them motivating, rewarding careers and increasing their employability. Support employee growth and Improve quality of worklifeskills Work-related stress has become a public health issue that plays a role in determining a company’s attractiveness.As the world’s leading hotel operator, Accor has acquired The Group has always focused on providing employeesextensive experience in human resources management. with the best possible working conditions and Accor isWith its 17 Academies, the Group is also the world’s regularly included – in Brazil for example – in the list ofleading hotel school, helping every day to develop the Best Places to Work prepared by the Great Place toskills and increase the employability of its staff. Work® Institute.At year-end 2011: At year-end 2011: 435,092 days of training had been provided during the 71 countries had carried out employee opinion year, an average of three days per employee. surveys, in 2010 and/or 2011. 477 hotels had held training sessions to teach 531 hotels organized training to prevent psychosocial employees the host country’s language. risksBy 2015, Accor will maintain the rate of 75% of By 2015, all countries will conduct internal opinionhotel manager positions filled through internal surveys every two years.promotion.PLANET 21 e-learning moduleTraining is a key lever for integrating sustainabledevelopment practices into the Group’s businesses. InApril 2012, Accor introduced a unique online training toolfor employees of all hotel brands. It enables participants toembrace sustainable development issues and thePLANET 21 program’s ambitious objectives, while raisingtheir awareness of the daily actions that can be applied indifferent parts of the hotel, including guest rooms,restaurants and kitchens. Make diversity an assetBecause of its hotels’ locations, Accor enjoys a naturallydiverse workforce. A source of enrichment andperformance, diversity must be present at all levels of theorganization. That’s why Accor actively promotes diversityin all aspects of its business, from hiring and careerdevelopment to training and compensation. ††At year-end 2011, 27% of hotel managers were women .By 2015, 35% of hotel managers will be women§.†† (excluding Motel 6 / Studio 6) 12
  13. 13. ACCOR – PLANET 21 – April 12th, 2012 Sharing and reaching out Through our commitments with regard to franchisees and suppliers, we involve our partners in our sustainable development strategy and integrate them into a responsibility process. Conduct our business openly By 2015, 40% of hotels will be ISO 14001 or EarthCheck-certified regardless of whether they areand transparently owned, leased, managed or franchised††.Accor is the only hotel group included in the fourbenchmark international socially responsible investing Share our commitment withindexes: the Dow Jones Sustainability Indexes,FTSE4Good, ASPI Eurozone and the Ethibel suppliersSustainability Index. Accor integrates sustainable development criteria into allTo make its commitment even more transparent, Accor phases of its supplier relations, from specifications in itswants to introduce a more comprehensive, accurate calls for bids to specific clauses integrated into supplierreporting system by 2015 with the goal of joining the two certification contracts. Today, major countries that haveworldwide sustainable development communication their own procurement departments have introducedstandards: the United Nations Global Compact action plans adapted to local issues.Differentiation Framework and the Global ReportingInitiative. At year-end 2011: More than 1,200 certified suppliers – 45% of the totalBy 2015, Accor is committed to being included in – had signed the Accor Procurement Charter 21.the six recognized global indexes or standards. 150 priority suppliers had been evaluated, following an analysis of sustainable development risks carried out in 2010 that covered 98 product/service categories. Engage our franchised and 38 categories out of the 98 included sustainablemanaged hotels development criteria. 64% of European contracts signed by Accor include aAccor’s business model has shifted its focus to managed certification of compliance with the REACH regulationand franchised hotels, which accounted for 50% of the required by Accor.portfolio in 2011.Accor advises and supports its partners in integrating By 2015, 100% of purchase contracts will complysustainable development criteria into their day-to-day hotel with the Procurement Charter practices. To facilitate their commitment,Accor provides them with OPEN, its sustainabledevelopment management tool.At year-end 2011: 100% of managed hotels and 82% of franchised hotels had deployed Accor Charter 21, which is available in the OPEN tool. 28% of franchised ibis hotels were ISO 14001- certified. 25% of Group hotels – across all operating structures – were either ISO 14001 or EarthCheck-certified. 25% of franchised hotels complied with the “standard level” defined in the Charter 21. †† (excl. economy segment) 13
  14. 14. This document was published the Accor Sustainable Development Department under the direction of Sophie Flak,Executive Vice President of Accor Academies and Sustainable Development.The Sustainable Development Department would like to thank all the sustainable development coordinators and teamsfrom the Accor Procurement Department, Corporate Communications and External Relations Department, TechnicalServices and Design Department, Marketing Department and Human Resources Department for their valuablecontributions.Design : Cécile GaillardCopywriting: Antoine Blachez, Accor.Photo credits: Eric Audras, Blend Images, Frédéric Cirou, Bernard Collet, Corbis, FoodCollection, Fancy, Chris Gramly,Kate Kunz, Fabrice Lerouge, Robert Llewellyn, Laurence Mouton, Onoky, PhotoAlto, Photononstop, Plush Studios,Tippy/Iconotec (Architecte : Jean Nouvel - Paysagiste : Gilles Clément (ADAGP)), ZenShui April 2012