Basque sustainable development strategy 2020

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Basque sustainable development strategy 2020

  1. 1. ECO ECO ECO from the voice from economy from Ecology of the whole societyBASQUEsustainable developmentSTRATEGY 2020
  2. 2. 6 EcoEuskadi 2020: a stratEgic window to a sustainablE futurE
  3. 3. ECO from ECO from ECO from the voice economy Ecology of the whole societybasQuEsustainable developmentstratEgY 2020
  4. 4. Publication:July 2011PubliSHED bY:Eusko Jaurlaritza – basque Governmentihobe, Sociedad Pública de Gestión ambientalEcoEuskadi 2020 technical SecretariatAlda. de Urquijo N.º 36 - 6.ª (Plaza Bizkaia) 48011 BilbaoTel.: 94 423 07 43 • Fax: 94 423 59 00info@ihobe.net • www.ihobe.netDESiGn anD laYout:Canaldirecto • www.canal-directo.comtRanSlation:Traductores e Intérpretes S.A.lEGal DEPoSit:BI-2499/2011The contents of this book, in this edition, are published under licence:Creative Commons Recognition-Non commercial–ShareALike 3.0 Unported(Further information http://creativecommons.org/licenses/by-nc-nd/3.0/deed.es_ES)this document was made using only 100% recycled and totally chlorine free paper.the paper used holds the following certificates: angel azul, cisne nórdico and European Ecolabel.
  5. 5. indEx 04 PrEsEntatiOn 06 ECOEuskadi 2020: a stratEgiC windOw tO a sustainablE futurE 14 thE ECOEuskadi 2020 stratEgy: MissiOn 16 ECOEuskadi 2020 VisiOn 20 guiding PrinCiPlEs 24 stratEgiC ObjECtiVEs 32 linEs Of aCtiOn 62 transVErsal fOCusEs 66 ECOEuskadi 2020 COntrOl PanEl 74 ManagEMEnt MOdEl 80 guidElinEs fOr inCOrPOrating sustainability CritEria in sECtOral POliCiEs 87 annExEs
  6. 6. prEsEntation On 5 July 2011, the Basque Government approved 3% investment in research, development andthe first Sustainable Development Strategy, which innovation; reduce greenhouse gas emissions bywe named EcoEuskadi 2020. This milestone has 20%; reduce the school dropout rate to under 10%positioned the Basque Country among Europe’s most and the number of people living under the povertycutting-edge regions in the field of sustainability. threshold to under 15%. EcoEuskadi 2020 is economy, it is ecology and it is EcoEuskadi 2020 likewise sets out the strategicthe echo of the voice of society as a whole. It will reflections implemented by the differenthenceforth be the relevant instrument to prepare all territories and local councils, and consolidatespublic policies. It is a common project constructed by them into a single country vision. Achievingand for Basque citizens. the magnificent result of this strategy could not have been possible without this preliminary co- The Basque Country is now working on a progress responsibility work.model that will turn us into a cohesive country,with free citizens, committed to an economy that This document is also the outcome of theensures the well-being of its inhabitants and protects involvement of all socio-economic stakeholders. Ienvironmental assets. Jobs, youth and innovation are would like to sincerely thank each and every one ofthe pillars of this new model. them for their commitment and collaboration. We plan to increase the employment level EcoEuskadi 2020 is now a reality. The Basqueof people between 20 and 64 to 75%, achieve Country has a strategy. Patxi lópez Lehendakari (Basque Premier) 5 July 2011
  7. 7. EcoEuskadi 2020:a stratEgicwindow toa sustainablEfuturE
  8. 8. “EcoEuskadi 2020 is a transversal tool designed to advance towards a new model of sustainable progress that allows for a balanced development of the country with lower resource consumption, and from which we will promote one of the main engines for change towards this new economy in which bonds between economic growth, social welfare and conserving our environmental assets are appropriately linked (...)” Patxi López, President of the Basque Country Vitoria-Gasteiz, 5 july 2011 introduction On June 5, 2009, in the presentation of the so- territorial area, exceeding a specific territory.called Declaration of Urdaibai, the President of the Therefore, the Basque Country must unavoidablyBasque Country expressed his intention to lead a new coordinate its own strategy for sustainabledevelopment model - a transversal and integrating development with international strategies andpillar of the political action of the Basque Government, commitments, essentially with the Europe 2020gathered in the EcoEuskadi 2020 instrument. Strategy.2 Furthermore, it has to converge with the sustainable development strategies of the three The EcoEuskadi 2020 instrument, included as territories it comprises (the Biscay Programmean emblematic initiative within the significant 21 2011-2016, the Gipuzkoa Strategy 2020-2030Calendar of Plans and Actions for the 9thLegislature,1 is the Strategy for Sustainable and the Strategic Sustainable Development PlanDevelopment in the Basque Country up to the year for Álava 2011-2015), as well as with the local2020. It establishes the strategic objectives that sustainability processes of the towns, developedencompass sectoral plans from the sustainability through the Local Agenda 21.perspective. EcoEuskadi 2020 will serve to deepen By virtue of its transversal nature, thethe concept of Sustainable Development and EcoEuskadi 2020 instrument is devoted toto assimilate its implications when designing articulate public actions towards the projectdepartmental and sectoral policies. of a country that is economically competitive, Sustainability is an interrelated and global innovative and eco-efficient, social united andconcept that must be managed according to a jointly responsible, committed to the quality of thepolitical commitment that is appropriate to each assets and resources of its natural heritage.1 Regional Cabinet Agreement of April 13, 2010.2 It must also be aligned with the Strategy for Sustainable Development of Spain (2007) and the Sustainable Economy Act (2011). 7
  9. 9. organisational and economic resources procEss for dEvEloping necessary to develop the entire process. thE stratEgY — Technical Committee, formed by technical staff from the different Departments of the Basque Government. The process for developing the EcoEuskadi 2020 Strategy was led by the President of the — Technical Secretariat, coordinated by Basque Country, Patxi López, and boosted by the Basque Government’s Environmental several multidepartmental and multiinstitutional Management Authority (Ihobe). committees. The following operational organisms Considering the synergies that have been set had been established: out and the excellent results obtained from this — Interdepartmental Committee, formed by organisational model, it has to be kept in force, to Deputy Ministers of the Basque Government. deploy, assess and monitor EcoEuskadi 2020 in the context of the Sustainable Development Office.3 — Interinstitutional Committee, formed by representatives from the three provincial A noteworthy feature is the commitment to councils, from Eudel —Association of Basque gather the maximum number of agents and citizens Municipalities— and the economic, social and participating as possible, as a differentiating and environmental areas of the Basque Government. structuring factor of the entire process. In order to build the EcoEuskadi 2020 strategy bottom- — Monitoring Committee, made up of senior up. For that purpose, different onsite and virtual officials of the Basque Presidency, the participation channels were created throughout Department of the Environment and Ihobe, the process, that complemented and redirected the the operative body behind the EcoEuskadi work of the committees. Those channels were one 2020 initiative, responsible for proposing the of the main characteristics and most highly valued methodology and assigning the technical, elements when developing the Strategy. synthesis of the development process of the strategy for sustainable development EcoEuskadi 2020 PARTICIPATORY PROCESS ON CHALLENGES PARTICIPATORY PROCESS ON PROPOSALS Scenarios 2030 Strategic framework, PREPARATORY Situation objectives and lines of action WORK analysis Keys to sustainability in the Basque Challenges to Country STRATEGY FOR SUSTAINABLE METHODOLOGICAL sustainability DEVELOPMENT ORGANISATION EcoEuskadi 2020 Indicators Sustainable Development May 2010 October 2010 February 2011 June 2011 Figure 1. 3 See chapter 9 «Management Model».8 EcoEuskadi 2020: a stratEgic window to a sustainablE futurE
  10. 10. Work process other documents available on sustainability (E.g.: Basque President’s Advisory Council on The methodology followed to develop the Euskadi Socio-economic Affairs).2020 Strategy for Sustainable Developmentfully conformed to the slogan “the process is These documents prepared by the Technicalas important as its content”. Actually, great Committee have been contrasted by theprominence was given to the participation of social, Interdepartmental and Interinstitutional Committeeseconomic and institutional agents and to the public mentioned above.in general (particularly young people), almost The situation diagnosis highlights how ourcontinuously throughout the process.4 system faces three great threats that, lacking an The process itself has followed three clearly appropriate response, will gradually but inexorablydefined phases. The first, which we could call the lead to the depletion of the welfare system:preparation, began in May 2010 and tackled the — The first involves depletion of resourcescreation of the aforementioned committees and that are scarce (energy, other raw materials,the initial methodological documents; the second food, water) and ever more in dispute due tophase of diagnosis lasted from October 2010 to the growing number of countries in globalFebruary 2011 and finalised with the identification markets, which obliges us to redefine the basisof eight keys to safeguard the sustainability ofdevelopment in the Basque Country. Finally the of competitiveness in our productive industrythird phase, concluded in June 2011, consisted in an open and globalised world.of preparing the strategy itself. Both final phases — The second threat, closely linked to the currentwere strongly supported by extensive and in-depth energy model, is climate change. Mitigatingpublic participation processes that have allowed climate change requires a radical change ofthe different social agents and the public in general the energy model based on fossil fuels. Despiteto contribute to a true construction process from the possible change of energy model, climatethe base; specific proposals that have been included change will produce effects to which we mustin the strategy. adapt, beyond the 2020 horizon, and generally The diagnosis phase was developed on the basis given the greater frequency of extremeof three documents:5 atmospheric phenomena. — Scenarios 2030. Implications for the Basque — The third is linked to our demographic Country, based on recognised macro trends evolution, which leads us to a situation that in a series of fields that directly affect the is stationary and possibly, beyond 2020, framework of action in the Basque Country. regressive of the population volume. — Euskadi 2011 sustainable development These are threats that we also share with other indicators, putting into figures the main regions but that require specific solutions by each parameters that define sustainability, aligned region. with the European indicators in use. On the interaction of these three great threats — Situation diagnosis for a sustainable Basque with our socio-economic reality, the diagnosis Country in 2020, based on the sectoral concludes with the identification of nine challenges analysis prepared by the different departments to the sustainability of the Basque Country6 of the Basque government, those prepared to that were contrasted with the general public in develop the sustainable development strategies participatory session.7 As a result of this contrast, of the three Historical Territories, as well as the phase ended with the identification of the4 Annex 3: Synthesis of the participatory process.5 All the documentation is available at www.ecoeuskadi2020.net.6 The challenges identified were: 1. Productive model, employment and competitiveness. Basque Country in the global economy; 2. Sustainable production and consumption. Raw materials. Waste and recycling; 3. Climate change and energy model; 4. Land planning and use. Biodiversity and natural heritage; 5. Mobility, infrastructures and means of transport; 6. The welfare state; 7. Social cohesion and solidarity; 8. Culture and society and 9. Governance.7 Participatory process aimed at socio-economic agents. Technical Conclusions of the 1st session (January 25 and 26, 2011). Available at www. ecoeuskadi2020.net. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 9
  11. 11. following for a sustainable Basque Country in the After the contrast in the participatory process year 2020: undertaken in May 20118, the body of the Strategy 1. Scarce natural resources and in the process developed throughout this text was built. of depletion. It is noteworthy the work carried out throughout 2. Energy dependence and climate change. the process by the Basque President’s Advisory 3. Globalisation of competition. Council on Socio-economic Affairs, as a permanent contrasting organism throughout the drafting of 4. Profound demographic changes. EcoEuskadi 2020, and also Innobasque, the Basque 5. Unbalanced generational change. Innovation Agency, which acted as a coordinator for 6. Fragility of a changing system of values. the deployment of the participatory process. 7. Unsustainable mobility and transport. Finally, it should be noted that the Basque 8. Unequal international development. Economic and Social Council reported on the Sustainable Development Strategy Project on Based on the agreed key aspects, since late June 8, 2011 and considered it appropriate to be February 2011 we have built the Euskadi 2020 processed. The Economic Development Committee Strategy for Sustainable Development. During this of this Council, who worked on the EcoEuskadi last phase, the participatory processes were held 2020 strategy, incorporated in the report a series of parallel to the work undertaken by the different observations that have mostly been included in this committees, and have continuously contributed to Strategy. the process of drafting the Strategy. Each of the Extensive and intensive groups or individuals has submitted their input in relation to what they consider must be a more participatory process sustainable Basque Country and the specific lines The participatory process has had great of action and proposals to achieve this. In this relevance when drafting this Strategy, and it has way, the drafting has followed a bottom-up outline, been a conditioning element thereof. The Basque searching for the involvement of the greatest Government provided forums for participatory number of agents possible, maximum consensus reflection and cooperation (active co-creation) in and including the different sensitivities that make order to gather the opinions and stances of young up Basque society. people, businessesmen, social bodies, institutions and general public. The process was enriched with the contributions The intensity and extent of the participation of the technical staff of the Government came to prove a consensus on the need and urgency Departments through idea and line of action of developing a Sustainable Development Strategy contribution sessions in interdepartmental forums for Euskadi 2020 with a long-term vision, in order to combine the focuses on: to pursue action on the unsustainable trends of the current system. — Economic and Environmental Sustainability (Economy, Industry, Environment and The participation process can be summarised in Agriculture and Energy, Transport, Education). the following figures: — Social Sustainability (Health, Employment and — 50 physical and virtual participatory forums. Social Services, Economy). — 78 onsite meetings or workshops held. — 388 entities represented. — Governance (Presidency, Education, Economic, — 2,502 attendees and 2,368 people taking part; Public Administration). of them, 1,616 young people. 8 Participatory process aimed at socio-economic agents. Technical Conclusions of the 2nd session (May 9, 10 and 11, 2011). Available at www. ecoeuskadi2020.net.10 EcoEuskadi 2020: a stratEgic window to a sustainablE futurE
  12. 12. — 832 users of the open spaces online and on channels were complemented with Local Agenda 21 social networks. forums in different municipalities and regions, as — And over 9,350 hours of participatory work well as the work of several NGOs. dedicated to the EcoEuskadi 2020 strategy. As a differentiating feature, we opened a To do this, we followed two different channels: complementary and innovative public participation channel to gather social discourse on sustainability — A traditional in-person channel. in the Basque Country, and to approach this — A virtual channel, based on social networks. concept from a public perspective. For this purpose, we developed a qualitative methodology (Future All the information prepared is available on the Workshops) that allowed us to know the depth andwebsite www.ecoeuskadi2020.net, which is also development of social discourse, through groupthe permanent reference for the communicative and dynamics with people of different characteristics,participatory process. based on three parameters (Historical Territory, The institutional vision was also represented age and rural/urban environment). The resultsby the committees that make up the process: the show the positive but distant or remote nature thatTown Councils through Udalsarea 21 (the Basque citizens attributes to the concept of sustainableNetwork of Municipalities for Sustainability), the development, linked to responsibility towards thedepartmental and interdepartmental sessions of the future and particularly to the environment anddifferent Basque Government Departments, as well energy model. However, there is a distinct lack ofas the different Basque universities and Q Epea (the association between sustainable development andNetwork of Public Entities for Excellence). aspects of economic and social cohesion. The contribution of socio-economic agents This process gave rise to a pioneeringwas provided by Izaite (Basque companies for quantitative study9 related to Quality of life andsustainability), Bai+ (Forum for reflection for Sustainability, its main findings show for examplesustainability of Eusko Ikaskuntza/Basque that the weighting given by Basque society toStudies Society), Garapen (Association of Basque economic, social and environmental aspects inDevelopment Agencies), and Technological Centres, relation to the concept of quality of life are wellamong others. balanced. Employment and the competitiveness of Basque companies in a global market are Building a project for the future must significantly perceived as key aspects of the future, the studytake into account young people with special also detected a special sensitivity to promoting andattention to educational centres. There have aiding the primary sector in the Basque Country.been work sessions in the University of Deusto, The ageing population and low birth rate haveUniversity of Mondragón and the University of the an average relevance on the scale of importance.Basque Country / Euskal Herriko Unibertsitatea, in Intergenerational and international joint-vocational training centres and in secondary schools responsibility is another outstanding aspect, mostin the three territories, as well as different youth are aware that current consumption of resourcesassociations. jeopardises the welfare of future generations and of the need to support the poorest countries. Finally, the contribution of Basque society waschannelled through the website and main social Due to the impact it had on the development ofnetworks (Facebook, Twitter, Tuenti, Open Ideiak, the Strategy, as an element to display the inputetc.), with the support and coordination of the Office received, the description of the participatoryof Open Government and Communication on the process and the results obtained will be objectInternet, attached to the Presidency of the Basque of an additional document that completesGovernment. Furthermore, these public participation EcoEuskadi 2020.9 Survey carried out by the Basque Government Office of Sociological Prospective among 1,200 people, based on a questionnaire linked to current and future keys to sustainability in the Basque Country. May 2011. See Annex 4. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 11
  13. 13. outlinE of The Strategy is completed with three chapters of the utmost importance: thE stratEgY — The control panel, with three types of indicators (the head, policy monitoring and progress in Strategy management) that allow The Euskadi 2020 Strategy for Sustainable us to make a direct reading of the evolution of Development has been structured following the sustainability and is the basis to assess the outline shown in the triangle of the figure: effectiveness of the Strategy. Mission — The management model, which establishes the procedure for monitoring, assessing and The rationale of the Strategy. Reflects the national periodically revising EcoEuskadi 2020. project towards which the Basque Country wishes to advance. — Guidelines for incorporating sustainability criteria into sectoral policies, which includes Vision the criteria to be used to incorporate the principles of sustainability in the policies of Direction or purpose of a conscious desire. the Basque Administration. Reflects how we want to see ourselves and be seen by 2020. Finally, the Strategy has four annexes, with the following content: Guiding principles 1. Aligning the Government plans with the Basic principles that should guide institutional strategic objectives of the 2020 Strategy for policies and leadership. Sustainable Development. Strategic Objectives 2. Fitting the EcoEuskadi 2020 strategic objectives with the objectives of the Derived directly from the vision, they reflect the sustainable development plans of the partial goals that must be developed in order to Provincial Councils. advance towards this vision. 3. Synthesis of the participatory process. Lines of Action 4. Citizenship and sustainable development. Main actions proposed to advance towards the Strategic Objectives outlined. As previously mentioned, the special characteristic of the participation process and Transversal Focuses the impact it has had on the development of the Strategy will be object of an additional document Priority areas of action that impact that complements the Euskadi 2020 Strategy for simultaneously on the three dimensions of Sustainable Development. sustainability. They require vertical and horizontal coordination by the Administration and may Finally, it is necessary to deploy a guide to detail become bottlenecks in the progress towards the the guidelines for incorporating sustainability strategic objectives. criteria in the sectoral policies and strategies.12 EcoEuskadi 2020: a stratEgic window to a sustainablE futurE
  14. 14. Outline of the sustainable development strategy,EcoEuskadi 2020Figure 2. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 13
  15. 15. thE EcoEuskadi2020 stratEgY:Mission
  16. 16. The mission of the EcoEuskadi 2020 Strategy is to serve as an integration platform for all the sectoral policies of the Government and other Public Administrations to create an explicit national project with public participation, agreeing a set of objectives, guidelines and principles that guarantee economic, social and environmental sustainability, establishing benchmarks that allow the progress made to be regularly assessed.This formulation implies: — Agreeing a series of objectives, guidelines and principles that guarantee its economic, social— Serving as a platform to integrate all the and environmental sustainability: Governments sectoral policies: Although the Strategy does not include Action EcoEuskadi 2020 does not intend, in principle, Plans, it shall include objectives and guiding to include new actions but to seek the principles that must be integrated and integration and coherence of the different deployed in the appropriate sectoral plans. In Government strategies. consequence, the objectives may condition the future plans and strategies.— And of the other public administrations: And also of the Provincial and Town — With active public participation: Councils, therefore its participation, given Active citizens demand to participate actively the distribution of competence between the in the regulation, plan and strategy drafting different levels of administration, is essential processes. Furthermore, progressing towards to achieve its goals. sustainability also involves hanging public models and attitudes. Therefore, public participation is essential for the effectiveness of— A national project: the actions. The perspective and priorities of the country as a whole should prevail, formalising a new — Establishing milestones to periodically assess contract between the Public Administration the progress made: and society, in which a new form of governance As well as objectives and guiding principles, is specified, achieving the support of the people the Strategy for Sustainable Development shall and organisations. have a control panel and set of monitoring indicators that shall serve as a reference to periodically assess the progress in achieving the different objectives set. 15
  17. 17. EcoEuskadi 2020Vision
  18. 18. A country coordinated as Euskal Metrópoli (Basque Metropolis), cohesive, formed by free and healthy citizens who live in peace, who are actively committed to transforming the current productive system towards a new, eco-efficient and low-carbon economy that is competitive and open, based on education, research, knowledge, innovation and learning, to preserve the welfare and quality of life of its inhabitants; open to the world but protective of its cultural identity, natural resources and biodiversity, to build an attractive future in which to develop and cultivate human talent, and committed to developing the planet and its inhabitants. Developing the Strategy parts from an initial For this reason we formulated this purpose as adiagnosis10 of the Basque productive, social and conscious desire to:ecological system. This diagnosis has revealed theexistence of certain risks of unsustainability in the “Advance in the construction of a nationalfuture. Contrasting the diagnosis with public group project that is at the forefront of sustainablethat joined the open participation process led to the development.”identification of eight keys or reference elements This is specified in:for the future sustainability of the Basque system.11 A country coordinated as Euskal Metrópoli In view of these keys, a purpose is formulated (Basque Metropolis), cohesive, formed by freefor the Strategy for Sustainable Development. This and healthy citizens who live in peace, who arepurpose summarises the vision of how we want actively committed to transforming the currentto see ourselves and been seen in 2020, aware productive system towards a new, eco-efficientthat to fulfil this purpose, and starting from the and low-carbon economy that is competitive andbasis, we must undertake a series of actions that open, based on education, research, knowledge,require certain commitment by the Basque Public innovation and learning, to preserve theAdministration, the public and other agents. welfare and quality of life of its inhabitants;Nothing will come about on its own. open to the world but protective of its cultural On the other hand, we must be aware that the identity, natural resources and biodiversity, tovision is not really a goal but a direction. There is build an attractive future in which to developno state of sustainable development, but ways of and cultivate human talent, and committed toprogressing in a sustainable way. developing the planet and its inhabitants.10 Diagnosis of the situation for a sustainable Basque Country in 2020. Available at www.ecoeuskadi2020.net11 Keys to sustainability in the Basque Country. Available at www.ecoeuskadi2020.net 17
  19. 19. This formulation implies: — Transforming the current productive system towards a new, eco-efficient and low-carbon — A national project: economy: Is conceived, designed, built as an integrated Sustainable development involves country, i.e. with an overview where each transforming our productive system, Territory, each Region, each Municipality, establishing a new model of sustainable with its own personality and vocation is development, three-dimensional, with a reinterpreted in terms of the country as a growing role for innovation, to respond to whole. current challenges and, in particular, to the depletion of natural resources and the need to — That is at the forefront of sustainable change the energy model in favour of a system development: that is free or little dependent on fossil fuels. The Basque Country, which has positioned itself among the advanced countries in terms — Competitive and open: of economic and social development, must Excellence in what it is and in what allows it continue forward in developing knowledge and to successfully compete in an international in the achievements of the new, sustainable context. Economic globalisation makes it economy. imperative to progress towards a competitive and open economy to exchange the goods and — A country coordinated as Euskal Metrópoli services produced with increasing added value. (Basque Metropolis): A country where the time and distance between — Based on education, research, knowledge, its parts is so reduced that it conceives and innovation and learning: designs its equipment as that of a large city, Making progress and, even more so, being at accessible to all its citizens, inserted in its the forefront, requires research, knowledge, natural environment, open and integrated into learning, applying. The Science and Technology its surroundings. system is therefore a key element of the new economy. Its development requires — Cohesive: having a vocation for research and centres of Solidary and egalitarian, it strives to correct excellence embedded in the global network for factors of inequality, guaranteeing an collaboration. And it requires entrepreneurs to acceptable level of equitable opportunities commit to new business initiatives. Likewise, to develop the vital and healthy project of its a country that aspires to be at the forefront residents. Employment, preparatory training, needs a quality education system to achieve the universal provision of social and health academic success and coordinated in a flexible services and solidarity are keys. manner, able to adapt educational and training contents to the qualifications required by the — Formed by free and healthy citizens who live employment market. in peace, who are actively committed: An active commitment is needed from all the — To preserve the welfare and quality of life of men and women who are living for the first its inhabitants: time in many years in freedom, peace and Changing the productive model is necessary without violence, who are actively involved to continue being competitive. And we need in healthy habits and living conditions both to be to maintain our quality of life and in their daily social life and in their work finance our social and health protection environment. The condition of healthy is system, and the new needs that arise with the not limited to the absence of illness, but to change of demographic and social patterns, the approach of the determining factors of which include the increased proportion of health, including the prevalence of social, depended persons, the prevalence of chronic environmental and working conditions that diseases and the growing diversity of cultural allow a balanced development of the person. guidelines. It is not only a matter of resources18 EcoEuskadi 2020 vision
  20. 20. but also of efficient management by the Public — Committed to developing the planet and its Administration, avoiding administrative inhabitants: duplication and avoiding the inequities of the The unsustainability of our traditional way of system, with a vision of a country that knows life is a problem of planetary dimensions and that it is ageing and that it must adapt to new implications. On the other hand, we can hardly realities. be solidary behind closed doors by closing our eyes to the inequalities and shortages of the— Open to the world: most underprivileged countries. Developed The dimension of the challenges and the fact countries, including the Basque Country, have that they are shared by the whole developed acknowledged that they are jointly responsible world, requires us to relinquish the temptation for international development. to follow the path in isolation. The philosophy of network cooperation is necessary to share Our purpose is moving in the same direction, knowledge and accelerate progress. in other words, as the European Union in the Europe 2020 Strategy: intelligent, sustainable and— But protective of its cultural identity: integrating growth: The Basque Country has a strong cultural identity that is in itself an asset in a — Intelligent growth: developing a knowledge globalised world. The globalisation and and innovation-based economy. internationalisation of the economy must not undermine the strengthening of idiosyncratic — Sustainable growth: promoting an economy features that must also be an integrating that uses resources more efficiently, a green factor in a society with a high percentage of and more competitive economy. immigrants from other cultures. — Integrating growth: building an economy with— Its natural resources and biodiversity: a high level of employment that results in The quality of the natural environment and economic, social and territorial cohesion. biodiversity of the Basque Country, as well These three priorities are mutually reinforcing as contributing to the feeling of belonging and offer an image of the social market economy in and identity, is a natural asset that enriches Europe for the 21st century. the quality of life of citizens, therefore urban development, communication channels or productive activities must be compatible with their conservation and development.— To build an attractive future in which to develop and cultivate human talent: Overcoming the challenges that cast a cloud over the perspectives of humanity is, on the contrary, a source of hope able to arouse the best efforts and values, responding to the professional and life challenges of all people, particularly our youth. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 19
  21. 21. guidingprinciplEs
  22. 22. “Many current actions supposedly aimed at progress are simply unsustainable, they entail too great a burden on already scarce natural resources. These actions may be useful in the balance sheets of our generation, but they imply that our children will inherit losses.” World Commission on Environment and Development Notwithstanding that the Strategy may “development is sustainable if it meets the needsrequire direct action on many of the causes of of the present without compromising the ability ofunsustainability detected (e.g. substituting the future generations to meet their own needs”.energy model based on fossil fuels), sustainabledevelopment has much to do with the other way This is a concept with profound ethicalof designing policies or assessing actions. This importance. But it also highlights a scientific fact:different way of designing policies entails a more that at a given time the global ecosystem has aextensive analysis of their implications, both in limited load or assimilation capacity.time and in space: “Many current actions supposedly — We must look at the repercussions in time, aimed at progress are simply unsustainable, which may extend to future generations. they entail too great a burden on already scarce natural resources. These actions — We must analyse the implications beyond may be useful in the balance sheets of our the direct impacts, including other fields generation, but they imply that our children (economic, resources, social groups) and not will inherit losses.” only those specific to the policy in question. World Commission on Environment and Development It is therefore a matter of extending theassessment in time and transversally in space and Consequently, each generation must taketo the stakeholders. responsibility for managing resources thinking ahead, seeking a fair division of resources between This broader focus is evident in the definition of generations and regions of the world: each personsustainable development itself, which is still valid must have access to the necessary resources in thissince it was coined in the Brundtland Report:12 and coming generations.12 Our Common Future. Report of the Brundtland Commission. United Nations, 1987. 21
  23. 23. In practice, analysing sustainability is neither and objectives established not only the Strategy as obvious nor as simple. There are often gains for Sustainable Development, but also to other in one aspect of the analysis but losses in one of agreements and strategies with a higher territorial the others. The solution as a procedure requires a scope that involve the Basque Country. detailed analysis of the different types of impact, transparency in the assessment processes and the To do this, the cross-examination of solutions participation of the stakeholders to find balanced between the different Organisms involved solutions. should be incorporated from the early stages of development of policies or actions plans. It must To guide this process it is necessary to be ensured that important political decisions are establish a clear series of basic principles to made on the basis of proposals whose economic, guide policies and institutional leadership that social and environmental impact has been assessed must be promoted from the highest levels of the in a transparent, participatory and interrelated Public Administration. With this objective, the way. Ex post assessment of programmes also plays following four basic principles are presented an important role in understanding how their from the start: effectiveness and impact are applied to target groups, such as the existence of possible collateral A) Intergenerational responsibility effects. (assuming responsibility for future generations) Transparency in decision-making processes and the participation of affected stakeholders This principle directly entails that current needs are key to guarantee that possible conflicts of must not be covered at the expense of depleting interest are compensated, helping that decision non-renewable resources. On the other hand, made give due consideration to the perspective of responsibility for the future also entails respecting sustainable development. Conflicts shown during the principle of precaution (avoiding possible the development process should be published, and damage to health or the environment, even if no the decisions made properly motivated. definitive scientific evidence is available). Equally, applying the polluter pays principle, so that burdens are not transferred to other groups of the C) Balanced consideration of the present or future generation. repercussions of each policy on the threefold economic, social and B) Incorporating the perspective of environmental dimension, ensuring that sustainable development into the core balanced progress is made on all three of all policies, improving coherence and pillars coordination between the different Policy-making must include and assess the departments and areas of sectoral threefold dimension of the objectives (ensuring a policies comprehensive and holistic vision). This principle means that sustainable Notwithstanding the development of precise development is not another sectoral policy. The assessment methodologies and procedures, key issue is that all associated departments the balance and exchange between the three and organisms incorporate the perspective development pillars is such a delicate task that of sustainability in the way they design and only applying a strict principle of transparency implement policies from the beginning. will guarantee that the decisions are made after As if logical, this perspective must be frank and open debate, and with a rigorous incorporated according to the principle of examination of alternatives, easily understandable coherence with the international commitments for the public and the main social agents and undertaken, adapting the guidelines, rhythms entities.22 guiding principlEs
  24. 24. D) Joint responsibility productive processes to generate as little impact on their environment as possible and maximising the Sustainable development is not a matter that value generated for society.only concerns the general administration ofthe Autonomous Region. Therefore it is basic Therefore, the sustainability of policies requires,to promote associations and partnerships for (i) the collaboration of the different levels ofsustainable development among the different levels administration and (ii) the collaboration of theof public administration, with social agents and the stakeholders and general public. The publicgeneral public. understanding the different facets implicit in problems of sustainability is an essential Private companies and corporations, based on conditions to make progress in the solutions. Athe principle of corporate social responsibility strategy that does not include civil society in itsmust also pay attention to sustainability in their approach will be necessarily limited and surelystrategies and ordinary operations, optimising unsuccessful. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 23
  25. 25. stratEgicobjEctivEs
  26. 26. Nine strategic objectives The formulation of the vision shows a clear To reach this recognition, we must make substantialstrategic purpose: It is not merely about achieving progress towards a series of partial goals that aresustainable development, but reaching a recognition also included in the Vision. Translated in terms ofof excellence in the balanced development of objectives upon which we can work, they can beour living, economic, social and environmental divided into the following nine strategic objectives:conditions.01tO POsitiOn thE 02tO COnsOlidatE a 03tO strEngthEnbasquE COuntry fully intEgrating and sOCial PrOtECtiOn systEMsas an innOVatiVE, COhEsiVE basquE COuntry in OrdEr tO COntinuECOMPEtitiVE, basEd On EMPlOyMEnt, guarantEEingECO-EffiCiEnt EduCatiOn, PrEVEntiOn harMOniOus, hEalthyand OPEn ECOnOMy and sOlidarity and EquitablE dEVElOPMEnt04tO PrEsErVE Our 05tO MiniMisE EnErgy 06tO dEVElOP a MOrEnatural rEsOurCEs dEPEndEnCE On sustainablE intEgratEdand biOdiVErsity with fOssil-basEd EnErgiEs and MObility MOdEl thatrEsPECtful and balanCEd MitigatE grEEnhOusE gas faCilitatEs struCturingPlanning Of thE tErritOry, EMissiOns and thE EffECts thE inland tErritOryinfrastruCturEs, EquiPMEnt Of CliMatE ChangE and COnnECtiOnand hOusing with thE ExtEriOr in bEttEr COnditiOns Of COMPEtitiVEnEss07tO build an EduCatiOn 08tO dEPlOy an 09tO COntributE frOMand quality ValuEs innOVatiVE, EffiCiEnt, thE basquE COuntrysystEM, aiMEd at aCCEssiblE and tO MEEting thEaChiEVing aCadEMiC transParEnt PubliC MillEnniuM gOalssuCCEss, flExiblE and adMinistratiOn and, in gEnEral, tOadaPting EduCatiOnal thE sustainablEand training COntEnts dEVElOPMEnttO thE qualifiCatiOns Of thE MOstrEquirEd by thE jOb undErPriVilEgEdMarkEt and sOCiEty COuntriEsthrOughOut lifE,inCluding sustainabilityin all its diMEnsiOns 25
  27. 27. 01 strategic Objective 1 tO POsitiOn thE basquE COuntry as an innOVatiVE, COMPEtitiVE, ECO-EffiCiEnt and OPEn ECOnOMy Nowadays, the Basque economy is open and competitive based on industrial production, thanks to which we have reached the standard of living enjoying by the present generation, and that has proven to be strong and have a capacity for recovery that is above the other economies in its area. In the immediate future, increased global competition, the globalisation that affects many tradable activities and the depletion of energy and raw materials will lead us only being able to remain internationally competitive is we develop efficient technologies and processes, which optimise energy resources and the use of raw materials with a comprehensive product life cycle perspective. This requires developing new, advanced knowledge, based on science and its technological applications, which also increases added value per job post in a society in demographic stagnation or regression; something that, since our recognition as a small country, will be easier to achieve by cooperating with other countries in global networks than through autonomous development at any cost. 02 strategic Objective 2 tO COnsOlidatE a fully intEgrating and COhEsiVE basquE COuntry basEd On EMPlOyMEnt, EduCatiOn, PrEVEntiOn and sOlidarity Basque society has been characterised by its high level of social solidarity and large doses of egalitarianism, having paid special attention to underprivileged minorities. The main factor of social integration is undoubtedly a person’s access to quality employment in accordance with their skills. For this, it is essential that the education system is designed to develop their potential in an increasingly interactive, plural and open society. Appropriate employment and motivating education must make it easier to exercise healthy and integrating habits. Access to health and social services completes our welfare system, creating the framework that our society has developed to ensure equitable integration of individuals. Changes in values, diversity of ways of life and cultural standards and growing competition in the employment market can lead to situations of risk or social exclusion to which our system must respond, adapting and improving efficiency.26 EcoEuskadi 2020: a stratEgic window to a sustainablE futurE
  28. 28. 03 strategic Objective 3 tO strEngthEn sOCial PrOtECtiOn systEMs in OrdEr tO COntinuE guarantEEing harMOniOus, hEalthy and EquitablE dEVElOPMEnt Social protection systems are developed to guarantee people decent living conditions in which they can carry out their life project in a healthy way. Demographic changes, with the decrease in birth rate and prolongation of life, generate new demands (increased dependence, prevalence of chronic conditions) to which society must respond with formulas that affect both a more efficient organisation of services and funding mechanisms. On the other hand, the reduction in the workforce (employed or unemployed) and the increase in the inactive population (children, students, unemployed who do not want to work, pensioners...) make the financial stability of the system difficult. This will require us to adapt the systems from a dual perspective of income and expenses to ensure the viability of the whole.04 strategic Objective 4 tO PrEsErVE Our natural rEsOurCEs and biOdiVErsity with rEsPECtful and balanCEd Planning Of thE tErritOry, infrastruCturEs, EquiPMEnt and hOusing The expansion of urban activities (residential, productive and services), the multiplication of transport infrastructures and the progressive abandoning of agricultural practices have required a large consumption of land and fractioning natural habitats, which endangers the survival of our biodiversity and introduces radical changes to the natural landscape. Human activities certainly need land, but land must be managed as a valuable and scarce asset to be optimised, enabling development according to its natural functions, minimising the impact on ecosystems and natural resources. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 27
  29. 29. 05 strategic Objective 5 tO MiniMisE EnErgy dEPEndEnCE On fOssil-basEd EnErgiEs and MitigatE grEEnhOusE gas EMissiOns and thE EffECts Of CliMatE ChangE The prospect of depleting the current energy system based on fossil fuels, increases the vulnerability of productive systems and consumption that, as is the case of the Basque Country, have scarce supply sources. Increased price volatility in this market, stimulated by the increased demand of the large developing economies and the political instability of oil producing countries, make it necessary to evolve as quickly as possible towards a system based on renewable energies, with a long-term perspective (2050) of practically completely substituting oil. This also works in parallel on the fundamental causes that accelerate climate change. 06 strategic Objective 6 tO dEVElOP a MOrE sustainablE intEgratEd MObility MOdEl that faCilitatEs struCturing thE inland tErritOry and COnnECtiOn with thE ExtEriOr in bEttEr COnditiOns Of COMPEtitiVEnEss The Basque transport system relies mainly on private vehicles and road transport. Railway is recovering positions in passenger transport but is limited to certain areas. Along with developing the new high speed railway network, it is urgent to advance towards a comprehensive railway system that provides service to the main areas of demand for mobility in the Basque Country, which is integrating and complements other transport infrastructures (airports, ports, bus stations), favouring intermodality and non-motorised transport and contributing to building Euskal Metrópoli. On the other hand, road transport is one of the great consumers of fossil-based energy, therefore without prejudice to vehicles evolving (reducing the maximum limit of emissions, using biofuels, implementing electric vehicles, etc.) developing the railway network will reduce consumption of oil by-products, decisively contributing to fulfilling objective 5.28 stratEgic objEctivEs
  30. 30. 07 Strategic Objective 7 TO build an educaTiOn and qualiTy valueS SySTem, aimed aT achieving academic SucceSS, flexible and adapTing educaTiOnal and Training cOnTenTS TO The qualificaTiOnS required by The jOb markeT and SOcieTy ThrOughOuT life, including SuSTainabiliTy in all iTS dimenSiOnS The education system, and the university in particular, is the key by which we must access the knowledge necessary to face new challenges. The important feature is that the acceleration of changes requires us to clearly assume the concept of learning throughout life. And as we are at the frontier of knowledge, the new sustainable production systems require us to delve deep into the world of research and science. Besides preserving the traditional values that the education system must transmit, we must develop new values that promote innovation, collaboration and being open to the world. But becoming part of the global world must not make us lose our roots nor our history and way of being. On the contrary, it should serve to project a global dimension on to our own culture.08 Strategic Objective 8 TO deplOy an innOvaTive, efficienT, acceSSible and TranSparenT public adminiSTraTiOn We must move towards a new culture of Public Administration, to a form of governance understood as a different way of making decisions, multiplying the places to make decisions and the agents involved. Because the dimension of our challenges requires a new way of managing solutions, with maximum participation and collaboration between different levels of administration, and active participation of the public and stakeholders. It also requires us to make it more efficient and agile, avoiding duplicating and overlapping powers, searching for ways of collaborating with civil society that give new answers to new problems.09 Strategic Objective 9 TO cOnTribuTe frOm The baSque cOunTry TO meeTing The millennium gOalS and, in general, TO The SuSTainable develOpmenT Of The mOST underprivileged cOunTrieS Because the world will not be sustainable unless we assume our responsibilities for developing the most underprivileged countries. The Basque Country has ratified the Millennium Declaration, taking as its own the challenges of promoting international cohesion. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 29
  31. 31. The strategic objectives proposed are directly the end of the diagnosis phase, as reflected in the related the keys to sustainability identified at interrelation table below: 9 stratEgiC ObjECtiVEs 8 kEys tO sustainability 1. To position the Basque Country as an innovative, 1. Scarce natural resources and in the process of competitive, eco-efficient and open economy depletion 3. Globalisation of competition 2. To consolidate a fully integrating and cohesive 4. Profound demographic changes Basque Country based on employment, education, 5. Unbalanced generational change prevention and solidarity 3. To strengthen social protection systems in order 4. Profound demographic changes to continue guaranteeing harmonious, healthy 5. Unbalanced generational change and equitable development 4. To preserve our natural resources and biodiversity with respectful and balanced 1. Scarce natural resources and in the process of planning of the territory, infrastructures, depletion equipment and housing 5. To minimise energy dependence on fossil-based energies and mitigate greenhouse gas emissions 2. Energy dependence and climate change and the effects of climate change 6. To develop a more sustainable integrated mobility model that facilitates structuring the 7. Unsustainable mobility and transport inland territory and connection with the exterior in better conditions of competitiveness 7. To build an education and quality values system, aimed at achieving academic success, flexible and adapting educational and training contents to 6. Fragility of a changing system of values13 the qualifications required by the job market and society throughout life, including sustainability in all its dimensions 1. Scarce natural resources and in the process of 8. To deploy an innovative, efficient, accessible and depletion transparent Public Administration. 3. Globalisation of competition 6. Fragility of a changing system of values 9.To contribute from the Basque Country to meeting the Millennium Goals and, in general, 8. Unequal international development to the sustainable development of the most underprivileged countries 13 Associating the objective with the key comes from the input of the participation process.30 stratEgic objEctivEs
  32. 32. Moreover, and according to the three dimensions employment, education, prevention andof sustainable development, these strategic solidarity», 3. « To strengthen social protectionobjectives can be put into three groups of strategies: systems in order to continue guaranteeing harmonious, healthy and equitable — Strategies to advance towards a new development», and 7. «To build an education economic/productive model that considers and quality values system, aimed at achieving objectives 1. «To position the Basque Country academic success, flexible and adapting as an innovative, competitive, eco-efficient and educational and training contents to the open economy», and 5. «To minimise energy qualifications required by the job market and dependence on fossil-based energies and society throughout life, including sustainability mitigate greenhouse gas emissions and the in all its dimensions». effects of Climate change». Set apart would be objectives 8. «To deploy an — Strategies to achieve territorial and environmental excellence. The objectives innovative, efficient, accessible and transparent included in this group are objective 4. «To Public Administration, and to a lesser extent», 9. «To preserve our natural resources and biodiversity contribute from the Basque Country to meeting the with respectful and balanced planning of Millennium Goals and, in general, to the sustainable the territory, infrastructures, equipment and development of the most underprivileged countries; housing», and 6. «To develop a more sustainable both related to Governance and that could be integrated mobility model that facilitates considered on another level given their impact on structuring the inland territory and connection the three dimensions of sustainable development». with the exterior in better conditions of The strategic objectives will be object of competitiveness». measurement and monitoring using the Strategy — Strategies for social cohesion and integration. Control Panel, which includes, in an integrating Covers the areas of employment, education, and coherent manner, a set of indicators social protection and health, and includes appropriate to reflect the progress made towards objectives 2. «To consolidate a fully integrating greater sustainability of the economic, social and and cohesive Basque Country based on environmental system. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 31
  33. 33. linEsof action
  34. 34. To make progress in each strategic objective, a seriesof lines of actions are developed involving all areas ofGovernment as well as other institutions and the generalpublic. These lines of action group a set of actionsaccording to their thematic affinity, with the exceptionof economic, tax and regulatory instruments that areassigned to the whole objective due to their impact anddifferential nature.The formulation and content of the lines of actioncome from the proposals made throughout the openparticipation process, as well as the different commissionsformed to develop the Strategy. The end result is thecoherent sum of the visions that make up Basque society. 33
  35. 35. Nine strategic objectives and 27 lines of action strategic Objective 1. strategic Objective 3. to position the basque Country as an to strengthen sOCial PrOtECtiOn innovative, competitive, eco-efficient and systems in order to continue open ECOnOMy guaranteeing harmonious, healthy and equitable development of people Line of action 1.1. to promote an innovative, entrepreneurial and technologically advance economy based on Line of action 3.1. knowledge, creativity, cooperation and skills to design a global framework of active policies to favour increased birth rate Line of action 1.2. to encourage the creation of green employment, reducing consumption and productive dependence Line of action 3.2. on raw or natural materials, turning sustainability to consolidate the fiscal sustainability of the into a competitive advantage current welfare state (dependence, guaranteed income, health) Line of action 1.3. to support the internationalisation of companies strategic Objective 2. strategic Objective 4. to preserve our natural rEsOurCEs to consolidate a fully integrating and and biodiversity with respectful and cohesive basque Country based on balanced planning of the territory, EMPlOyMEnt, education, prevention infrastructures, equipment and housing and solidarity Line of action 2.1. Line of action 4.1. to ensure integration and social cohesion to promote a compact city model Line of action 2.2. Line of action 4.2. to promote prevention, health promotion and to reduce pressure on ecosystems and natural personal autonomy as well as equal access resources (soil, water, air and landscape), improving to resources from a perspective of social the quality of the same determinants Line of action 4.3. Line of action 2.3. to promote comprehensive rural development to to promote specific, active employment policies preserve the natural values of the territory34
  36. 36. strategic Objective 5.to minimise energy dependence onfossil-based energy and mitigategreenhouse gas emissions and the effectsof CliMatE ChangELine of action 5.1.to promote the improvement of energy efficiencyand reduce energy consumptionLine of action 5.2.to promote the generation and use of renewable strategic Objective 8.energies to deploy an innovative, efficient,Line of action 5.3. accessible and transparent PubliCto mitigate climate change and develop adaptation adMinistratiOnactionsstrategic Objective 6. Line of action 8.1.to develop a more sustainable integrated to modernise public management, innovatingMObility model that facilitates mechanisms for relating with the publicstructuring the inland territory andconnection with the exterior in better Line of action 8.2.conditions of competitiveness to reinforce the efficiency of the public administration, revising its organisation and distribution of powers, promoting intra andLine of action 6.1. inter-institutional cooperation and strengtheningto promote more sustainable means of transport coordination mechanismsLine of action 6.2. Line of action 8.3.to achieve accessibility in appropriate and to advance in social participation formulas andsafe mobility conditions, based on integrated public-private partnershipinfrastructures and servicesstrategic Objective 7. strategic Objective 9.to build an EduCatiOn and quality values to contribute from the basque Country tosystem, aimed at achieving academic success, meeting the MillEnniuM gOals and, inflexible and adapting educational and training general, to the sustainable development ofcontents to the qualifications required by the most underprivileged countriesthe job market and society throughout life,including sustainability in all its dimensionsLine of action 7.1.to develop a training system that provides theskills required for professional and social life Line of action 9.1.throughout life, including sustainability to actively contribute to the sustainable development of third world countries through cooperation projectsLine of action 7.2.to promote training in values, particularly valuesrelated to sustainability Line of action 9.2. to promote responsible trade and tourism withLine of action 7.3. developing countriesto promote the international projection of basqueculture and the elements that define our identity 35
  37. 37. strategic Objective 1. to position the basque Country as an innovative, competitive, eco-efficient and open ECOnOMy Line of action 1.1. to promote an innovative, entrepreneurial and technologically advance economy based on knowledge, creativity, cooperation and skills Transforming the current productive system requires innovating the current processes and making our companies more competitive, as well as committing to developing emerging sectors that are less dependent in terms of scarce and non-renewable materials and resources. Sectors of the future considered to be strategic are health services, ICTs and electronics, social services, energy and biosciences. But advancing towards a dematerialised, low-carbon economy requires us to go beyond current frontiers of knowledge, giving a strong impetus to scientific knowledge and its applications, in new materials for example. All this requires equally large doses of creativity entrepreneurship. To achieve this we depend on generating basic knowledge applied to excellence, for which it is essential to continue consolidating the Basque knowledge network, more closely approaching universities, companies, technological centres and the mediators in R&D&I that make up the Basque Science, Technology and Innovation Network (RVCTI). But it is not only necessary to acquire higher levels of technological knowledge: we must equally make progress in transforming organisations inwardly, establishing more advanced business and organisation management models to make them more receipt to innovation in all its dimensions. These are processes that are being worked on in all the countries in the developed world. Now more than ever it is crucial to participate in these international knowledge exchanges. Along with the internationalisation of our professionals, it is advisable to reach and project the image of an advanced, innovative and attractive country. This will make it easier to introduce benchmark centres of knowledge, attracting talent and activities from abroad. Although scientific development is often associated with clean technologies and more sophisticated industrial development, new social demands related to demographic evolution also open vast prospects for business development in the field of caring for the elderly and dependent, with a host of adaptive technologies that facilitate functional autonomy and quality of life. Within this set of actions the following are particularly relevant: 1. Supporting sustainable emerging sectors, particularly the renewable energies industry. 2. Consolidating the Basque Science, Technology and Innovation Network. 3. Improving the competitiveness of the productive industry through innovation3. Mejora de la competitividad del tejido productivo a través de la innovación.36 linEs of action
  38. 38. strategic Objective 1.to position the basque Country as an innovative, competitive,eco-efficient and open ECOnOMyLine of action 1.2.to encourage the creation of green employment, reducing consumption andproductive dependence on raw or natural materials, turning sustainability intoa competitive advantage With no need to go beyond the barriers of knowledge there is ample room for improvingsustainability by reducing consumption and productive dependence, incorporating anenvironmental perspective into the design process, considering the whole life cycle of a product—from design to elimination— seeking maximum efficiency in the consumption of materials andenergy. Thus sustainability becomes a competitive advantage. At the same time, reusing products and recovering waste open new opportunities for businessand creating green employment. This requires the support of a regulatory framework thatinternalises external costs and long-term costs, which often the markets themselves are unableto convert into signals for the productive sector. Economic factors may also become conducive to forming local markets, both in qualityagricultural products and energy microgeneration, in which value is placed on local productionthat is globally competitive for economies of proximity, reducing logistics and transport costs.The end result is the creation of wealth and promoting local economies, boosted by encouragingintrapreneurship through business cooperation and forming innovative environments on aregional level. In all these processes and in terms of demand, public awareness interactively plays the roleof a lever to generate market by applying policies on corporate social responsibility and socialclauses in the productive sector. Information and awareness-raising for action are key elementsto generate responsible consumers who value and distinguish superior, environmentally friendlyproducts and the lack of natural resources. Within this set of actions the following are particularly relevant: 4. Boosting Innovation and Eco-design linked to material efficiency from the perspective of the life cycle of the product. 5. Recovering waste and reusing materials. 6. Boosting local economies that benefit from competitive advantages based on short proximity circuits. BASQUE SUSTAINABLE DEVELOPMENT STRATEGY 2020 37

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