"Winning YouTube: What the Research Says" Richard Roaf

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Alter Eco's Richard recently gave a presentation on "Winning YouTube: What the Research Says" at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video.

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"Winning YouTube: What the Research Says" Richard Roaf

  1. 1. Winning Richard Roaf @rroaf www.alter-eco.co.uk
  2. 2. “Anyone who says they can make anything go viral is probably a snake oil salesman or really naive.” Adam Mordecai, Upworthy
  3. 3. 3 INGREDIENTS 1. Seeding 2. Shares per view 3. Clicks per share
  4. 4. 1. Seeding Abandon the myth of virality
  5. 5. • Dove ad had 1356 online communities • Find yours & the gatekeepers Image: Face Group & Pulsar
  6. 6. 2. Shares per view • Dr. Karen Nelson-Field assessed 800 Videos by emotional responses • Correlated to share rates
  7. 7. Emotions that Drive Sharing Be arousing Source: Viral Marketing: The Science of Sharing
  8. 8. Emotions that Drive Sharing Be arousing Be positive Source: Viral Marketing: The Science of Sharing
  9. 9. Emotions that Drive Sharing Be arousing Be positive Make people angry Source: Viral Marketing: The Science of Sharing
  10. 10. Emotions that Drive Sharing Be arousing Be positive Make people angry Show personal triumph Source: Viral Marketing: The Science of Sharing
  11. 11. 3. Clicks per Share The name Description Image
  12. 12. Check these guys out • Face Group: „How Stuff Spreads: How Videos Go Viral part 1 & 2‟ Blogs • „Viral Marketing: The Science of Sharing‟, Karen Nelson-Field • Upworthy: One Girl Explains This Kinda Weird But Fun Website Upworthy, YouTube Video www.alter-eco.co.uk/ogn richard.roaf@alter-eco.co.uk @rroaf

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