Social Media as Global Immune Response

525 views

Published on

A presentation given as part of the Forum for the Future Masters in Leadership for Sustainable Development course.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
525
On SlideShare
0
From Embeds
0
Number of Embeds
25
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media as Global Immune Response

  1. 1. Social Media:<br />Global Immune Response<br />Richard Roaf<br />
  2. 2.
  3. 3.
  4. 4. <ul><li>Why is social media relevant?</li></ul>1<br />
  5. 5.
  6. 6. <ul><li>Why is social media relevant?</li></ul>1<br />
  7. 7. <ul><li>Popularity is growing </li></li></ul><li>
  8. 8.
  9. 9.
  10. 10.
  11. 11. <ul><li>Social media as diagnosis</li></ul>2<br />
  12. 12. <ul><li>Social media as diagnosis</li></ul>2<br />
  13. 13. Social media can help identify problems<br />
  14. 14. Crowd sourcing<br />“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it.”<br />Jeff Howe<br />
  15. 15. Citizen Science<br />
  16. 16.
  17. 17.
  18. 18. Significance of crowd sourcing<br />
  19. 19. Question 1.<br />How could your organisation use crowd sourcing to better identify the problems you are addressing? <br />
  20. 20.
  21. 21.
  22. 22. <ul><li>Social Media as Treatment</li></ul>2<br />
  23. 23. <ul><li>Social Media as Treatment</li></ul>2<br />
  24. 24. Peer Influence<br />"The environmental motivation is the simplest of forces: people do things because their peers are doing it”<br />Polishing the Diamond<br />NFP Synergy<br />
  25. 25. Peer Influence<br />
  26. 26. Student Switch Off<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Student Switch Off<br />
  32. 32. Question 2.<br />How could you encourage supporters to influence others to join the movement?<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. Gladwell argues social media can’t deliver significant social change<br />He says utilisingweak ties can’t promote the radical changes we need<br /><ul><li>Limitations of social media</li></ul>4<br />
  38. 38. Question 3.<br />Does social media encourage a culture of slacktivism?<br />
  39. 39.
  40. 40. References<br />340% increase in time spent on social media in the UK<br />http://www.nielsen-online.com/pr/pr_100519_uk.pdf<br />Age of Social Network Users<br />http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/<br />MoGO iPhone app<br />http://www.treehugger.com/files/2010/06/mogo-iphone-app-helps-citizens-report-oiled-wildlife-in-gulf.php<br />Student Switch Off<br />http://www.studentswitchoff.org/<br />Malcolm Gladwell‘s Small Change Article<br />http://www.newyorker.com/reporting/2010/10/04/101004fa_fact_gladwell<br />
  41. 41. www.ecodemia.co.uk <br />Thanks for listening<br />www.alter-eco.co.uk<br />www.slideshare.org<br />www.digitalcharities.org<br />
  42. 42. 1) How could your organisation use crowd sourcing to better identify the problems you are addressing? <br />2) How could you encourage supporters to influence others to join the movement?<br />3) Does social media encourage a culture of slacktivism?<br />

×