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The International Ecotourism SocietyUniting Conservation, Communities and Sustainable Travel                          Spon...
The International Ecotourism Society (TIES)  TIES                             TIES is a non-profit membership association ...
TIES Annual Conference: ESTC TIES                                                                                         ...
ESTC Attendee Demographics TIES                                 ESTC                  400+               25+            50...
Our Promise: Sponsorship Opportunities Beyond Ads and Logos TIES                                Become a TIES sponsor and ...
TIES                                                                                                                      ...
Sponsorship Opportunities: Overview TIES                               *We will work with you to tailor your sponsorship p...
TIES                                                                                                                      ...
TIES                                     Details of Custom ESTC                                               Details of C...
TIES                                                                                                            Details of...
TIES                                 Details of Custom ESTC                                   Journey Sponsorship Benefits...
TIES                                                                                                 ESTC Exhibit Package ...
TIES                                                                           Additional Partnership Opportunities       ...
Questions? Need More Information? For questions and to discuss individual sponsorship plans, please email Ferdinand Weps, ...
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The International Ecotourism Society (TIES) Sponsorship Menu

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Sponsorship prospectus for The International Ecotourism Society (TIES), http://www.ecotourism.org, providing detailed information on various sponsorship opportunities associated with TIES and TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC), http://www.ecotourismconference.org

Become a TIES sponsor and leverage
the marketing power of one of the fastest‐ growing segments of the global tourism industry.
TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism.

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  • Founder of the world'slargest adventure travel company: Bruce Poon Tip, Gap AdventureGeneral manager of the nation's leading green hotel: Steve Faulstick, Doubletree PortlandMayor of America’s most sustainable city: Sam Adams, Portland, OregonBest-selling authors: Rick Ridgeway, PatagoniaSustainable business heroes: AnyoneConservation champions: AnyoneCarbon offsetting game changers: OffsettersAnd adventure gurus: Anyone
  • Transcript of "The International Ecotourism Society (TIES) Sponsorship Menu"

    1. 1. The International Ecotourism SocietyUniting Conservation, Communities and Sustainable Travel Sponsorship Menu
    2. 2. The International Ecotourism Society (TIES) TIES TIES is a non-profit membership association committed to promoting responsible tourism practices Global Reach that benefit conservation and communities. TIES global network represents members from over 100 countries, leading the vital efforts to make tourism more sustainable. www.ecotourism.org 45,000 Unique Monthly ESTC Visitors on Engage. Through an Empower. Sharing Inspire. TIES works www.ecotourism.org international network of knowledge and empowering to mainstream members, TIES engages and connects communities, stakeholders, TIES offers education and capacity sustainability in tourism by driving lasting change in 5,000 providing quality networking building tools for the industry, uniting Unique Monthly and professional professionals and conservation, communities Visitors onS p o n s oe w h i p development opportunities. communities. and sustainable travel. www.ecotourism conference.org 30,000Overvi rs Email Subscription Base About TIES Membership (Consumers and Industry Professionals) Representing various industry segments and fields of expertise, TIES’ global network of professionals and travelers offers an effective way to remain current in ecotourism and sustainable tourism, and 600 an opportunity to play a role in shaping the future of tourism. www.ecotourism.org/membership Active Members from 100+ countries Who Are TIES Members? • National and regional ecotourism associations (e.g. Costa Rica Ecotourism Chamber, Ecotourism 30O t h ee nP r i tg r a m s Australia, Ecotourism Norway, Japan Ecolodge Association) National and Regional • Leading ecotourism and responsible travel operators (e.g. Adventure Life, G Adventures, Ecotourism Associations International Expeditions, O.A.R.S., Global Vision International, WildChina) Representing Key • Ecolodges, eco-friendly hotels and green accommodations (e.g. Araras Pantanal Ecolodge, Coppola Stakeholders around the B r efo s Resorts, Clayoquot Wilderness Resort, Kakadu Culture Camp, Lapa Rios Ecolodge) World • Service providers (e.g. Cayuga Sustainable Hospitality, Expedition Project Management, Green Team) • • Destinations (e.g. Botswana Tourism Board, Chumbe Island Coral Park, Visit California) NGOs (e.g. Global Exchange, National Park Conservation Association, Rainforest Alliance) 13,000 • Professionals: academics, consultants, conservation professionals, journalists, sustainability experts. Followers on Facebook and Twitter SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 2
    3. 3. TIES Annual Conference: ESTC TIES 2012 DATES The Ecotourism and Sustainable Tourism Conference (ESTC) September 17-19, 2012 brings together innovative minds from across the industry to discuss practical ideas and solutions that inspire positive changes. With over 30 eye-opening sessions and 400+ industry HOST DESTINATION ESTC experts, the ESTC sets the platform for ongoing dialogue to Monterey, California, USA advance sustainability goals for the global tourism industry. www.ecotourismconference.orgS p o n si e wh i pOvervors Building Knowledge Networking Working Together The ESTC sessions feature The ESTC is the meeting Bringing together hundredsO t h e rn P f i t g r a m s dynamic presentations place for tourism industry of leaders and experts from and engaging discussions trend-setters. Enjoy across the industry, the ESTC that offer eye-opening unparalleled networking promotes strategic insights into the latest on opportunities, and be partnerships that effectively Be ero s sustainable tourism among the leaders who are address today’s social, business strategies and spearheading innovation environmental and practical solutions. and change in tourism. economic challenges. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS
    4. 4. ESTC Attendee Demographics TIES ESTC 400+ 25+ 50K+ 40+ Conference Unique Visitors Attendees Countries Exhibitors Data Represented on ESTC ESTC Website Stakeholder 14% 9% 23% 6% 11% 7% 17% 13% Types Tour Operator Accommodation Supplier & Media Destination Government NGO Academic Service OrganizationS p o n si e wh i p Provider Where Do ESTC Attendees Come From? Who Are ESTC Attendees?Overvors From the founder of the worlds largest adventure travel company to the general manager of the nations leading green hotel, to the Mayor of America’s most sustainable city… From best-selling authors to sustainable business heroes, conservation champions, carbon offsetting game changers, and adventure gurus… The ESTC has attracted a wide spectrum of industry pioneers and influencers sharing innovative ideas and inspiring solutions.O Eh e ri b i f ii t gn a m s Participant Snapshot Academics: George Washington U., King Saud University, San Francisco State t B h n P r oo r University | Accommodations: Lapa Rios Ecolodge, Hostelling International, xe et s Double Tree Portland | Destinations: Botswana Tourism Board, Canadian Tourism Commission , Mexico Tourism Board | Government Organizations: Indian Forest Service, USFWS, Zanzibar Tourist Corporation | Media: ESTC attendee profile: www.ecotourismconference.org/attendee-profile National Geographic Traveler, Taking the Kids™, Washington Post | NGOs: Basecamp Foundation, Conservation International, Rainforest Alliance | Suppliers & Service Providers: Adventure Media, LLC., Green Team, Patagonia, Inc. | Tour Operators: G Adventures, GVI, Virgin Holidays SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 4
    5. 5. Our Promise: Sponsorship Opportunities Beyond Ads and Logos TIES Become a TIES sponsor and leverage the marketing power of one of the fastest-growing segments of the global tourism industry. TIES sponsorship offers significant marketing benefits and unique opportunities to play an active role in the fields of ecotourism and sustainable tourism. While this Sponsorship Package provides you with an overview of available sponsorship opportunities and potential benefits, our team is ready to work with you to discuss your specific needs and goals, in order to customize your sponsorship experience and ensure best results. ESTC Contact us with your questions and ideas: Ferdinand Weps, TIES Director of Membership and Operations, Email: fweps@ecotourism.org, Phone: +1 202.506.5033 x11 Your Sponsorship ROI: Exposure, Recognition, RelationshipsS pvo n s oe w h i p Marketing AdvantageO ervi rs As a sponsor, you will enjoy a distinct marketing advantage and significant exposure due to TIES global reach and active presence in the tourism industry worldwide. You will have the opportunity to market your destination, company or product through Ecotourism.org, one of the most accessed websites in the fields of ecotourism and sustainable tourism, and TIES newsletters (over 30,000 subscribers representing both travel consumers and industry professionals), as well as various marketing venues associated with TIES annual conference, the Ecotourism and Sustainable Tourism Conference (ESTC). Brand Recognition Through the various communications and promotion platforms that TIES offers, sponsors will have the opportunity to positively increase their brand recognition among green and sustainability-conscious consumers and ecotourism and sustainable tourism industry decision- makers. By aligning your brand with the opinion leaders, trend setters and influencers of the global tourism industry, you will not onlyO t h e rn P f i t g r a m s showcase your efforts and achievements, but also make a lasting impression about your commitment to conservation, communities and sustainable travel. Prospects & Relationships Be ero s Becoming a TIES sponsor means accessing tangible and intangible benefits beyond online publicity or event promotion. We are eager to collaborate with you to share your stories with the world, and be part of your ongoing efforts to cultivate prospects and build lasting relationships that will enhance your initiatives in ecotourism and sustainable tourism. Furthermore, becoming a TIES sponsor means you join a worldwide network of industry leaders who are driving change in global tourism, and we enthusiastically welcome the opportunity to work with you to increase your reach by identifying relevant connections and investing in mutually-beneficial relationships. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 5
    6. 6. TIES 90% Ecotourism & Sustainable Tourism Market Increasingly, today’s savvy travel consumers are demanding environmentally conscious and socially responsible options – without, of course, compromising on quality. The destinations and businesses that have successfully captured this critical shift are those embracing sustainability as an important market driver. Sustainability in tourism is no longer a buzz Of “green conscious” travelers said they are ESTC word to watch out for; it’s a proven strategy with a distinct set of challenges and an likely to choose companies that actively unlimited array of opportunities to stay ahead in the ever-growing, ever-changing world of contributed to conservation or community travel, hospitality and tourism. development projects. (CMI Green, 2010)S pvo n s oe w h i p Are you investing in 3 in 5 20-40%O ervi rs sustainability practices? States in the United States Of all International tourists have Here are a few reasons why your have green lodging certification interest in some form of wildlife competitors, partners, and customers care programs. watching. – and why you should, too. (Green Lodging News, 2010) (SNV, 2010) 65 million 1/3 41O t h e rn P f i t g r a m s US households support geotourism, Of Canadian business travelers or “tourism that sustains or Countries around the world have surveyed said hotels’ completed or ongoing LEED enhances the geographical character Be ero s environmental certification is (Leadership in Energy and of a place”. important when booking (National Geographic Center for Environmental Design) projects. (Hotel Association of Canada, (USGBC, 2011) Sustainable Destinations, 2010) 2010) SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 6 © Sarah Henderson
    7. 7. Sponsorship Opportunities: Overview TIES *We will work with you to tailor your sponsorship package to ensure best results. Please contact us to discuss in detail. Expedition Adventure Voyage Journey Sponsorship Sponsorship Sponsorship Sponsorship ESTC $28,000 $14,000 $7,000 $3,500 The International Ecotourism Society (TIES) – Ecotourism.org Logo/Link on TIES Homepage Yes Yes (45,000+ unique monthly hits) Ad or Featured Story in TIES Newsletter Yes Yes (30,000+ subscribers) (up to 6 issues/year) (up to 2 issues/year)S pvo n s oe w h i p TIES Membership (*See page 1) Yes Yes Yes Yes Ecotourism and Sustainable Tourism Conference (ESTC) – Ecotourismconference.orgO ervi rs Carbon Offset | Green Custom On-site Benefits Evening Program Lunch | Breakfast Conference | Market Outing | Coffee Break | Wi-Fi | Prize Draw (*See following pages for details) Networking Lounge Exclusive Press Release Yes Logo/Link on ESTC Homepage Yes Yes (5,000+ unique monthly hits) Logo/Link Displayed on ESTC Website Yes Sidebar as Major Sponsor Logo/Link on ESTC Website Yes Yes Yes Yes Listing in ESTC eNews Yes Yes Yes Yes (15,000+ industry professionals)O t h e rn P f i t g r a m s Opportunity for Customized Social Media Yes Yes Promotion Complimentary Exhibit Booth Premium Double Booth Preferred Double Booth Preferred Standard Booth Standard Booth (*See page 11) Be ero s Logo on On-Site Conference Signage Yes Yes Yes Yes (displayed in high traffic areas) Logo on Plenary Session Screens Yes Yes Logo on Breakout Session Screens Yes Yes Yes Yes Print Program Ad Space Full Page Half Page Quarter Page Complimentary Registration Badges 8 4 2 1 7
    8. 8. TIES Details of Custom ESTC Evening Programs Expedition Sponsorship Benefits Evening Program Sponsor US$28,000 Maximize your exposure during the ESTC by being in the spotlight at one of the evening social programs, where all attendees will gather to eat, drink and mingle. Make a lasting impression by creating a memorable evening program experience with customized ESTC promotion, and be part of the highlight of the conference that many delegates will remember the event by! Included in Your Expedition Sponsor Benefits Are:S pvo n s oe w h i p › 15 Minute Presentation: Opportunity to present your initiatives and stewardship in the industry during the evening program.O ervi rs › 5-10 Minute Video: Opportunity to show a video highlighting your destination/business/product as part of your sponsor address at the evening program. › Presentation or Cultural Performance: Opportunity to provide a speaker, multimedia presentation or cultural performance. *Must be approved by TIES in order to ensure relevance to the event. › Sponsor Recognition: The Evening Program title will feature Sponsor’s name, and Sponsor’s name and logo will be displayed prominently during the event.O t h e rn P f i t g r a m s › Banners, Displays: Additional signage, provided by the sponsor, can be displayed at the evening program. › Gifts, Product Samples: Free product samples or promotional giveaways (e.g. travel gear, Be ero s holiday package), provided by the sponsor, can be distributed at the evening program. *Please note: Sponsorship includes local › Customized F&B Theme: Opportunity to serve specialty, destination-specific, or theme- sales tax, service charge, food, non-alcoholic based foods and beverages at the evening program. *Not included in sponsorship fee, all beverages, and one alcoholic beverage (beer additional items must be covered by the sponsor. and wine) per attendee. Additional specialty food items or beverages can be added at a special rate. Audiovisual is provided by TIES. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 8
    9. 9. TIES Details of Custom ESTC Details of Custom ESTC Adventure Sponsorship Benefits Adventure Sponsorship Benefits Lunch (Two Sponsors) Breakfast (Two Sponsors) ESTC Lunch Sponsor US$14,000 Breakfast Sponsor US$14,000S pvo n s oe w h i pO ervi rs Showcase your destination, product or initiatives in front of all Showcase your destination, product or initiatives in front of all ESTC attendees during one of the lunch programs. ESTC attendees during one of the breakfast programs.O t h e rn P f i t g r a m s › 10 minute presentation › 10 minute presentation › 5-10 minute video › 5-10 minute video › Sponsor name in Lunch title › Sponsor name in Breakfast title Be ero s › Prominent display of sponsor’s name and logo › Prominent display of sponsor’s name and logo › Additional signage, provided by the sponsor, can be › Additional signage, provided by the sponsor, can be displayed during lunch. displayed during breakfast. › Free product samples or promotional giveaways, provided › Free product samples or promotional giveaways, provided by the sponsor, can be distributed during lunch. by the sponsor, can be distributed during breakfast. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 9
    10. 10. TIES Details of Custom ESTC Green Conference (One Sponsor) Voyage Sponsorship Benefits Green Conference Sponsor US$7,000 Be part of TIES efforts to reduce the footprint of the conference and receive great exposure at the event! Carbon Offset (One Sponsor) ESTC Carbon Offset Sponsor US$7,000 › Listed as the Green Conference Sponsor on ESTC website and print program. Become the preferred carbon offset provider, and promote › Signage at Registration Desk highlighting Sponsor’s your offset service to ESTC delegates. contribution to greening the conference. › Sponsor’s carbon calculator featured on the Travel page of the › Mentioned by TIES representative as Green Conference ESTC website. Sponsor during one general session.S pvo n s oe w h i p › Link to the Calculator in the confirmation email to all registered › Mentioned by TIES representative as part of greening efforts attendees. (e.g. local/recycled product purchase, green resource › Mentioned by TIES representative as Carbon Offset Sponsor management).O ervi rs during one general session. Networking Lounge (One Sponsor) Market Outing (One Sponsor) Networking Lounge Sponsor US$7,000 Market Outing Sponsor US$7,000 Enhance your presence by helping enhance everyone’s Treat all conference attendees to a unique local culinary highlight: networking experiences! Networking Lounge is open to allO t h e rn P f i t g r a m s Old Monterey Marketplace. Each attendee will receive cash to spend attendees throughout the conference days. at the market, with a customized message by the Sponsor. › Networking Lounge named after the Sponsor. › Customized card highlighting the Sponsor, to be distributed to each › Signage at Networking Lounge to highlight Sponsor’s support. conference attendee with the cash to spend at the market. Be ero s › Mentioned by TIES representative as Networking Lounge › Mentioned by TIES representative as Market Outing Sponsor during Sponsor during one general session. one general session. › Opportunity to distribute promotional materials at the *Special card for Market Outing, with customized message by Sponsor, Networking Lounge. *Must be approved by TIES. will be printed by TIES at no additional cost. › Opportunity to reserve an exhibit booth adjacent to *The card (front & back – 4 color) will be printed on 100% recycled Networking Lounge. paper with soy-based ink to underline Sponsor’s commitment to environmental responsibility. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 10
    11. 11. TIES Details of Custom ESTC Journey Sponsorship Benefits Coffee Break (Five Sponsors) Wi-Fi Internet (One Sponsor) ESTC Coffee Break Sponsor US$3,500 Wi-Fi Internet Sponsor US$3,500 Increase your visibility at the ESTC by offering a fun addition to The Wi-Fi Internet Sponsor will be prominently highlighted one of the coffee breaks during the conference, which play a through a customized card with Wi-Fi access code for conference key part in attendees’ networking experiences. attendees.S pvo n s oe w h i p › Prominent display of sponsor’s name and logo at coffee › Customized card highlighting the Sponsor, to be distributed to stations. each conference attendee at registration. › Additional signage, provided by Sponsor, can be displayed *Wi-Fi access card, with customized message by Sponsor, will beO ervi rs during coffee break. printed by TIES at no additional cost. › Sponsor’s name listed in online conference program next *The card (front & back – 4 color) will be printed on 100% to selected coffee break. recycled paper with soy-based ink to underline Sponsor’s › Opportunity to highlight a prize giveaway during the commitment to environmental responsibility. coffee break, winner’s name to be displayed at the Sponsor’s exhibit booth. Prize Draw (One Sponsor) Prize Draw Sponsor US$3,500O t h e rn P f i t g r a m s Showcase your destination or company by offering a fun prize draw at the ESTC! › Opportunity to highlight a prize giveaway (e.g. airfare, holiday Be ero s package, travel gear) during one of the conference functions. › Promotional materials to be used as part of the prize draw (e.g. customized entry form), provided by Sponsor, can be distributed. *Must be approved by TIES. › Winner’s name to be displayed at the Sponsor’s exhibit booth. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 11
    12. 12. TIES ESTC Exhibit Package Starting at US$1,295 ESTC Exhibit Package Showcase your brand as a sustainability leader and a forward-thinking company at the ESTC Exhibition, and increase your visibility among industry movers and shakers! All ESTC sponsors (Expedition, Adventure, Voyage and Journey levels) ESTC receive complimentary exhibit booths. The ESTC Exhibition hours are scheduled to both optimize exposure for exhibitors, and to help you achieve the best ROI by actively participating in the conference program. Benefits for ExhibitorsS pvo n s oe w h i p ESTC Exhibition Booth US$1,295 (standard)O ervi rs › One (1) standard exhibit booth (upgrade available). › One (1) complimentary full-conference registration badge. › Listing on the Exhibition page of the ESTC website. › Acknowledgment on Thank-You page of print conference program. › Complimentary one-year TIES membership. › Great exposure during exhibit hours and networking functions. Reserve Your Exhibit BoothO t h e rn P f i t g r a m s If you’re interested in reserving an exhibit booth at the ESTC, either as part of your sponsorship package or as a stand-alone exhibit package (booth only), we are happy to assist with your questions. Please contact us to set up a time to discuss the ESTC Exhibition opportunities in detail: Ferdinand Weps, TIES Director Be ero s of Membership and Operations, fweps@ecotourism.org, +1 202.506.5033 x11. *Please note that most of the Premium and Preferred booths, in most prominent locations, are reserved for Expedition, Adventure and Voyage-level sponsors. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 12
    13. 13. TIES Additional Partnership Opportunities Workshops TIES workshops, organized in collaboration with destination partners, aim to strengthen ESTC opportunities for stakeholders to benefit from sustainable tourism, and to empower tourism professionals to make a positive impact, as well as achieving revenue goals and business priorities. www.ecotourism.org/workshops Workshop Co-Host Sponsorship: US$7,500 (1/2 day), US$10,000 - US$15,000 per day. Benefits: Professional training program tailored to the specific needs of your group, with an emphasis on practical skills and tangible actions. Consultation with TIES experts before, during and after the workshop. Access to TIES member resources.S p o n s oe w h i p ecoDestinationsOvervi rs The ecoDestinations program features various destinations and themes to highlight best practice examples of ecotourism, inspiring project stories, responsible travel tips, and volunteer opportunities. These stories and information will be posted on TIES website, blog, and social media channels. www.ecotourism.org/ecodestinations Featured Destination Sponsorship: Starting at US$4,000 Benefits: Featured ecoDestination articles published on TIES website and newsletter, highlighting best ecotourism stories from your destination. Banner ads, social media promotion, and other customized marketing opportunities. Research & PublicationsO t h e rn P r i t g r a m s From consumer trends to industry needs, TIES offers professional services to develop reports, manuals and guidelines, and publications on critical issues around sustainability in tourism. Our team of experts will work with you to form customized approaches to each project in order to maximize results. www.ecotourism.org/projects Be efo s Research Project Sponsorship: To be customized based on project scope. Benefits: Expert advice on your specific research needs and access to TIES resources to assist with the development of the project. Recognition in TIES reports and publications as a key project partner and contributor. Please contact us for more information on these opportunities: Ferdinand Weps, TIES Director of Membership & Operations, fweps@ecotourism.org, +1 202.506.5033 x11. SPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS 13
    14. 14. Questions? Need More Information? For questions and to discuss individual sponsorship plans, please email Ferdinand Weps, Director of Membership and Operations, at fweps@ecotourism.org or call +1 202 506 5033 x11. Photo by troyHD.com The International Ecotourism Society (TIES) www.ecotourism.orgSPONSORSHIP MENU | IDEAS + OPPORTUNITIES + SOLUTIONS
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