Understanding Key Consumer TrendsDriving Sustainable Business PracticesHugh Hough - Green TeamESTC 2011 - Hilton Head, SCS...
Founded in 1993, Green Team is a   Green   brand strategy firm specializing in   sustainability-related issues,   products ...
Green  Our mission is to inform, inspire and  awaken brands so that people, planet  and business can all thrive.  Sustaina...
Green  We develop sustainability strategies  and campaigns that create value in a  changing world.  SustainabilityAuthenti...
Our Clients
Our Non Profit Clients & Partners
Some of the partnerships we have created or marketed               +                                  +               +   ...
Understanding Key Consumer TrendsDriving Sustainable Business Practices
Understanding Key Consumer TrendsDriving Sustainable Business Practices The Rise of theAwakening Consumer
Different brands, different values
Source: MRI 2010 Doublebase
• Written or called an elected official: 171• Engage in fundraising: 153Source: MRI 2010 Doublebase
• Written a blog: 153• Been published: 172Source: MRI 2010 Doublebase
• Travel abroad: 172• Plan travel online: 161Source: MRI 2009 Doublebase
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
Transparency is KingTell the Truth
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
• Purified water• Organic wines• Fair Trade coffee• Sustainable seafood• Non-toxic cleaners• Recycling program
They’re Deconstructing YourSecret SauceKnow Your Supply Chain
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
+
+
+
The Bedfellows Are GettingStrangerRemember Partnerships
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
“With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-a...
“With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-a...
Riding it
Riding itFighting it
4.5 million
5,000
The Inmates Are Taking Overthe AsylumKeep Your Mind Open
1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are...
“This isn’t BP’s or Transocean’sfault. It’s not the government’s fault.It’s my fault. I am the one to blameand I am sorry....
Awakening Consumer   Ocean-Dependant   Fishing Industry   Other IndustryAdvocates            IndustryOcean Enthusiasts/   ...
We’re in This TogetherNever Rest
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
Upcoming SlideShare
Loading in …5
×

ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends

423 views
353 views

Published on

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Hugh Hough, President, Green Team - "The Growth of Shared Responsibility and How it's Driving Sustainable Business" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

Published in: Technology, Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
423
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends

  1. 1. Understanding Key Consumer TrendsDriving Sustainable Business PracticesHugh Hough - Green TeamESTC 2011 - Hilton Head, SCSeptember 20, 2011
  2. 2. Founded in 1993, Green Team is a Green brand strategy firm specializing in sustainability-related issues, products and programs. SustainabilityAuthenticity We
  3. 3. Green Our mission is to inform, inspire and awaken brands so that people, planet and business can all thrive. SustainabilityAuthenticity We
  4. 4. Green We develop sustainability strategies and campaigns that create value in a changing world. SustainabilityAuthenticity We
  5. 5. Our Clients
  6. 6. Our Non Profit Clients & Partners
  7. 7. Some of the partnerships we have created or marketed + + + + + + + + + + + +
  8. 8. Understanding Key Consumer TrendsDriving Sustainable Business Practices
  9. 9. Understanding Key Consumer TrendsDriving Sustainable Business Practices The Rise of theAwakening Consumer
  10. 10. Different brands, different values
  11. 11. Source: MRI 2010 Doublebase
  12. 12. • Written or called an elected official: 171• Engage in fundraising: 153Source: MRI 2010 Doublebase
  13. 13. • Written a blog: 153• Been published: 172Source: MRI 2010 Doublebase
  14. 14. • Travel abroad: 172• Plan travel online: 161Source: MRI 2009 Doublebase
  15. 15. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  16. 16. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  17. 17. Transparency is KingTell the Truth
  18. 18. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  19. 19. • Purified water• Organic wines• Fair Trade coffee• Sustainable seafood• Non-toxic cleaners• Recycling program
  20. 20. They’re Deconstructing YourSecret SauceKnow Your Supply Chain
  21. 21. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  22. 22. +
  23. 23. +
  24. 24. +
  25. 25. The Bedfellows Are GettingStrangerRemember Partnerships
  26. 26. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  27. 27. “With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-andnationalist-leaning blogosphere, which, in theabsence of democratic elections, is becomingthe de facto voice of the people.”
  28. 28. “With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-andnationalist-leaning blogosphere, which, in theabsence of democratic elections, is becomingthe de facto voice of the people.”
  29. 29. Riding it
  30. 30. Riding itFighting it
  31. 31. 4.5 million
  32. 32. 5,000
  33. 33. The Inmates Are Taking Overthe AsylumKeep Your Mind Open
  34. 34. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  35. 35. “This isn’t BP’s or Transocean’sfault. It’s not the government’s fault.It’s my fault. I am the one to blameand I am sorry. It’s my fault becauseI haven’t digested the world’s in-your-face hints that maybe I oughtto think about the future and changethe unsustainable way I live my life.”
  36. 36. Awakening Consumer Ocean-Dependant Fishing Industry Other IndustryAdvocates IndustryOcean Enthusiasts/ Organizations Press/Media Decision MakersSmall Business Thought Leaders
  37. 37. We’re in This TogetherNever Rest

×