Your SlideShare is downloading. ×
ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

ESTC 2011 Presentation by Hugh Hough, Green Team, Consumer Trends

294
views

Published on

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Hugh Hough, President, Green Team - "The Growth of Shared Responsibility and How it's …

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Hugh Hough, President, Green Team - "The Growth of Shared Responsibility and How it's Driving Sustainable Business" - presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

Published in: Technology, Self Improvement

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
294
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Understanding Key Consumer TrendsDriving Sustainable Business PracticesHugh Hough - Green TeamESTC 2011 - Hilton Head, SCSeptember 20, 2011
  • 2. Founded in 1993, Green Team is a Green brand strategy firm specializing in sustainability-related issues, products and programs. SustainabilityAuthenticity We
  • 3. Green Our mission is to inform, inspire and awaken brands so that people, planet and business can all thrive. SustainabilityAuthenticity We
  • 4. Green We develop sustainability strategies and campaigns that create value in a changing world. SustainabilityAuthenticity We
  • 5. Our Clients
  • 6. Our Non Profit Clients & Partners
  • 7. Some of the partnerships we have created or marketed + + + + + + + + + + + +
  • 8. Understanding Key Consumer TrendsDriving Sustainable Business Practices
  • 9. Understanding Key Consumer TrendsDriving Sustainable Business Practices The Rise of theAwakening Consumer
  • 10. Different brands, different values
  • 11. Source: MRI 2010 Doublebase
  • 12. • Written or called an elected official: 171• Engage in fundraising: 153Source: MRI 2010 Doublebase
  • 13. • Written a blog: 153• Been published: 172Source: MRI 2010 Doublebase
  • 14. • Travel abroad: 172• Plan travel online: 161Source: MRI 2009 Doublebase
  • 15. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 16. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 17. Transparency is KingTell the Truth
  • 18. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 19. • Purified water• Organic wines• Fair Trade coffee• Sustainable seafood• Non-toxic cleaners• Recycling program
  • 20. They’re Deconstructing YourSecret SauceKnow Your Supply Chain
  • 21. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 22. +
  • 23. +
  • 24. +
  • 25. The Bedfellows Are GettingStrangerRemember Partnerships
  • 26. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 27. “With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-andnationalist-leaning blogosphere, which, in theabsence of democratic elections, is becomingthe de facto voice of the people.”
  • 28. “With an estimated 70 million bloggers,China’s leaders are under constant pressurenow to be more assertive by a populist-andnationalist-leaning blogosphere, which, in theabsence of democratic elections, is becomingthe de facto voice of the people.”
  • 29. Riding it
  • 30. Riding itFighting it
  • 31. 4.5 million
  • 32. 5,000
  • 33. The Inmates Are Taking Overthe AsylumKeep Your Mind Open
  • 34. 1. Transparency is King2. They’re Deconstructing Your Secret Sauce3. The Bedfellows Are Getting Stranger4. The Inmates are Taking Over the Asylum5. We’re All in This Together
  • 35. “This isn’t BP’s or Transocean’sfault. It’s not the government’s fault.It’s my fault. I am the one to blameand I am sorry. It’s my fault becauseI haven’t digested the world’s in-your-face hints that maybe I oughtto think about the future and changethe unsustainable way I live my life.”
  • 36. Awakening Consumer Ocean-Dependant Fishing Industry Other IndustryAdvocates IndustryOcean Enthusiasts/ Organizations Press/Media Decision MakersSmall Business Thought Leaders
  • 37. We’re in This TogetherNever Rest