This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head...
The  Ontario Ecotourism Society (t.o.e.s)www.toes.ca<br /><ul><li>a Not-for-profit organization incorporated since 2006
 led by a volunteer board of directors with occasional project based staff
 a network of people dedicated to supporting ecotourism and increasing the sustainability of all tourism in the province o...
  supporting membership includes ecotourism operators, other not for profit organizations with complementary mandates, edu...
Our Mission<br />To provide support and promotion for the sustainable use of our natural and cultural tourism resources th...
Our Objectives<br />To promote, support and encourage Ontario Ecotourism. <br />To protect all natural resources for futur...
Our definition of ecotourism:<br /> Ecologically sustainable and socially responsible nature and culture based tourism.<br />
T.O.E.S. Revenue<br />
Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Goal<br /> to create a networking tool linking responsi...
Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Target<br /><ul><li> ecotourism a operators and profess...
 the broader 'green' community, travelers, students and environmentally focused groups/individuals within Ontario.</li></u...
Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Benefits to Suppliers<br />• reaching greater and diver...
Reduction in CO2 emissions resulting from replacing green products currently sourced from outside the region  </li></ul>Be...
Responsible Supplier’s Guide for travel and tourism in Ontario1st Edition – Dec.2008 online, Jan 2009 printed<br />44 supp...
Responsible Supplier’s Guidefor travel and tourism in Ontario<br />2nd Edition – to be released fall 2011<br /> -  rfp rel...
Increased number and diversity of listings and tracked distribution</li></ul>3rd Edition goals – 2013 production  - raise ...
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ESTC 2011 Presentation on Kara Mitchell, The Ontario Ecotourism Society, Financing Sustainability Initiatives

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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation by Kara Mitchell, President, The Ontario Ecotourism Society, presented September 2011. Session: 2.3 Financing Sustainability Initiatives: Strategies for Tourism Businesses. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique tourism industry annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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  • ( created and presented within the supportive context of other definitions such as that of The International Ecotourism Society, their 4 pillars of ecotourism and the government of Canada&apos;s definition of sustainable tourism)
  • More detail available in printed guides or online at www.toes.ca
  • Basic Listing: company name, address and phone number. Website and email address. (fee: no charge)• Half Page Ad: a basic listing, plus half page ad with text and layout of choice. Includes recognition in directory and in quarterly newsletter of support given. (fee: voluntarycontribution starting from $50.00 to $150.00)• Full Page Ad: a basic listing, plus a full page ad with text and layout of advertiser’s choice. Includes recognition of contributors in quarterly newsletter and article feature. Invitation to network/ be represented at TOES event. (fee: contribution made to TOES of $250.00 or more)
  • The Bike Train is a tOES member and an innovative initiative that worked with VIA rail to introduce bicycle racks, our rail company operating between Canada&apos;s largest city Toronto and Niagara Falls starting in 2007. This resulted in a boom in cycle tours of wineries, culinary and natural destinations in the region. Cyclists of not only Toronto but visiting the city from other Canadian and international origins with this coordinating work done, now had a way to see one of the wonders of the world, through sustainable transportation modes they loved and enjoy a feel-good weekend or extension of their visit to the city. Bike Train in the last year partnered with other tOES members, Ontario Northland who operate rail service north from Toronto and Discovery Routes, a trails organization based in region extending north from Muskoka to the region surrounding North Bay. A retrofitted train car was borrowed for summer season and cycle tours of cottage country begun, led by both volunteers, the cyclists themselves with information provided by the partners and with private ecotourism operators as well – one with another tOES member, Northern Edge Alqonquin involved called Rail, Ales &amp; Tales involved a stop at a local brewery, stories of the area history and accommodations at a solar-powered retreat centre serving organic and locally sourced foods. Partners were able to combine efforts to get more media attention on this expansion and look forward to growth next year.
  • ESTC 2011 Presentation on Kara Mitchell, The Ontario Ecotourism Society, Financing Sustainability Initiatives

    1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.<br />Learn more about the ESTC: http://www.ecotourismconference.org<br />ESTC on Twitter: http://www.twitter.com/ESTC_Tourism<br />ESTC on Facebook: http://www.facebook.com/ESTC.Tourism<br />The International Ecotourism Society | web www.ecotourism.orgemail info@ecotourism.org | tel +1 202 506 5033<br />
    2. 2. The Ontario Ecotourism Society (t.o.e.s)www.toes.ca<br /><ul><li>a Not-for-profit organization incorporated since 2006
    3. 3. led by a volunteer board of directors with occasional project based staff
    4. 4. a network of people dedicated to supporting ecotourism and increasing the sustainability of all tourism in the province of Ontario, Canada
    5. 5. supporting membership includes ecotourism operators, other not for profit organizations with complementary mandates, educational institutions, concerned public and visitors of Ontario</li></li></ul><li>Ontario<br />Land : 917,741 square km‘s<br />Freshwater :158, 654 square km‘s, includes Great Lakes and Niagra Falls ~ greatest concentration in the world ~ liquid medicine for the soul !<br />over 270 Provincial Parks, six National Parks, including an underwater marine park, national historic sites and hundreds of conservations areas <br />5 UNESCO Biospheres<br />Population: 13,210,667 <br />38.7 % of Canada<br />
    6. 6. Our Mission<br />To provide support and promotion for the sustainable use of our natural and cultural tourism resources through education and responsible marketing of ecotourism in Ontario.<br />
    7. 7. Our Objectives<br />To promote, support and encourage Ontario Ecotourism. <br />To protect all natural resources for future generations. <br />To educate the industry and consumers about sustainable tourism practices across Ontario. <br />To preserve cultural integrity. <br />
    8. 8. Our definition of ecotourism:<br /> Ecologically sustainable and socially responsible nature and culture based tourism.<br />
    9. 9. T.O.E.S. Revenue<br />
    10. 10. Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Goal<br /> to create a networking tool linking responsible suppliers and service providers, with the growing ecotourism industry of the province.<br />Purpose<br />to improve connections between regional green industries with tourism members interested in increasing the sustainability of their businesses. <br /> requested from our membership<br />to raise awareness of green technologies and products available regionally<br />
    11. 11. Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Target<br /><ul><li> ecotourism a operators and professionals in Ontario as well as ‘mainstream’ tourism businesses and members with some relevance to ecotourism principles in their business practices.
    12. 12. the broader 'green' community, travelers, students and environmentally focused groups/individuals within Ontario.</li></ul>Approaches were made to small, medium and large sized companies offering a variety of<br />products and services which meet at least 80% of our sustainability requirements. The following<br />categories were used:<br />• Food and Beverage Service and Supply<br />• Cleaning & Bath/Spa Products and Maintenance<br />• Apparel and Promotional Gifts<br />• Landscape, Garden and Floristry Service and Supply<br />• Energy Technology and Sustainable Building<br />• Transportation & Courier Services<br />• Printing, Publishing & Marketing<br />• Indoor Decor, Furnishings, Linen Service and Supply<br />• Cookware, Serving Ware and Event Supply<br />• Outdoor and Recreation Equipment Supply<br />
    13. 13. Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Benefits to Suppliers<br />• reaching greater and diversified market<br />t.o.e.s. recommendation<br />• Educational Opportunities through article development and innovative ads<br />• Opportunity to become involved in, to support advocacy for sustainable tourism industry, for t.o.e.s. objectives<br />• advancement of green industry knowledge and awareness<br />Benefits to TOES Members<br />• Greater awareness of and access to sustainable products/ services available within Ontario & nation<br />• efficient, cost effective development of stronger green community network connections<br />• Updates on industry advancements and best practices<br />• Discount offerings and specials<br />Benefits to health of Ontario Environments<br /><ul><li>Reduction in use of toxins, of waste, energy and water through promotion of sustainable products and services as replacements to those within existing supply chains
    14. 14. Reduction in CO2 emissions resulting from replacing green products currently sourced from outside the region </li></ul>Benefit to economies of Ontario<br /><ul><li>Greater integration of regional industries, of innovations in diverse fields within ‘sustainable’ fields</li></li></ul><li>Responsible Supplier’s Guidefor travel and tourism in Ontario<br />Sustainability Criteria<br /> developed i using the definition of ecotourism principles of TIES<br />two other criteria models as used by www.buygreen.com and www.mygreenpage.ca<br />Selection Criteria and Sustainability Commitment Form<br />The guide lists businesses who share our vision for a sustainable future, including the following goals:<br />• The company is devoted to an overall vision or goal of sustainability<br />• The service, product and management practices are designed in a manner that reduces<br />environmental impact.<br />• A commitment is made to providing environmental and/or cultural awareness.<br />• A strong commitment is made to benefiting the local community through direct social and/or<br />financial benefits.<br />Y/N questions addressed environmental and social sustainability in Product/Service Life Cycle and Management Practices. All companies listed in the directory have met at least 80% of our criteria.<br />
    15. 15. Responsible Supplier’s Guide for travel and tourism in Ontario1st Edition – Dec.2008 online, Jan 2009 printed<br />44 suppliers involved, 3 half-page ads, 2 full page-ads , $750 in contributions from suppliers’ raised<br />1000 hard-copies printed through an in-kind contribution - estimated value of $3200.<br />Major costs were labour covered by portion of employment grant and communication technologies, fees donated by partner Sir Sanford Flemming College<br />Distribution: -posted on website - sent to our members & newsletter distribution listings which include tourism industry, government and consumers - at eco-focused consumer and business events, workshops with the tourism industry <br />Lessons learned: - track online distribution and other success measures - include stronger connection between suppliers and toes members (either by requesting tracking through suppliers or by making member discounts a stronger commitment from suppliers) - Deadlines for article, ad and payment submissions need to be firm to necessitate ease for printing and release date. –plan and budget for increased and targeted distribution<br />
    16. 16. Responsible Supplier’s Guidefor travel and tourism in Ontario<br />2nd Edition – to be released fall 2011<br /> - rfp released for partner producer and bidder selected in January 2011<br />- $25 for basic listing, $100 ½ page, $250 + for full page<br /><ul><li>No $ costs, (some in-kind distribution and volunteer time dedicated to overseeing, advising contractor, completing web posting of downloadable document, promotion of it) and no funds raised by t.o.e.s. through the project
    17. 17. Increased number and diversity of listings and tracked distribution</li></ul>3rd Edition goals – 2013 production - raise $ 2000 min. - increased # and diversity of listings - integrate more successfully with larger corporate sponsorship packages and tradeshow at networking event<br />
    18. 18. Guiding Principles of Emerging Sustainable Economies <br />Diversity<br />Interdependence<br />Cooperation vs. Competition<br />Filling a niche<br />Quality vs. Quantity<br />All 3 portions of sustainability addressed (environmental, economic, social )<br />Change is the 1 reliable constant<br />
    19. 19. Financing Sources<br />Reducing & sharing costs <br />Fundraising / sales<br />Local individuals, businesses, visitors<br />Ecotourism customers<br />Banks – grants, low-interest loans<br />Corporate – sponsorship & in-kind provision of costs<br />Foundations, charities, non-profit organizations<br />Fundraising Professionals<br />Government: local/municipal, regional, national, international<br /> -grants, in-kind support and expertise, leveraging power, guaranteeing / sharing risk on loans<br />
    20. 20. Best Practices to Consider<br />Set clear goals for project –specific, measurable, achievable - identify benefits to health of people, environments and economies<br />(Re)Assess Feasibility -are components fully developed ? –strengths and weaknesses –legal viability & needs – sustainable benefits X all 3 -training <br /> -market size and trends –major risks and challenges, ways of addressing - similar projects and lessons learned – is there financing available for your goals<br />Build Partnerships – identify and then approach key collaborators, organizations & potential funders with complementary mandates, “champions” to promote project<br />
    21. 21. Best Practices to Consider<br />Research on potential funders: - their objectives & measures - when, who & how decisions are made & communications accepted<br />Full Cost Budgeting – include:- in-kind contributions of labour, services and goods – recognitions – follow-up required to make benefits last / project grow - clarify $ needs: - operations, capital investment, program, administration -start-up, operating and contingency funds<br />Develop project workplan – flexible - incremental change / growth<br />Develop Approach Pieces – identify strengths of partners -how will $ be managed, credible history -how will goals be achieved ? –what’s in it for financers ? - adapt to language of recipients<br />

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