Your SlideShare is downloading. ×
0
This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head...
Destination Management<br />Developing Next Generation Tools<br />A Collaborative Initiative:<br />Belize Tourism Board, P...
Destinations<br /><ul><li>Destination management is at the frontier of sustainable tourism
The range of destination management issues is broad
Emerging destinations
Partially developed
Highly developed</li></li></ul><li><ul><li>Tourism is the principal export earner for 83% of developing countries
Tourism is the main source of foreign exchange for 47 of the 50 Least Developed Countries</li></ul>Challenges to Destinati...
<ul><li>Problem of lack of understanding of how destinations actually develop
Inadequate infrastructure to service a growing destination a consistent problem
Lack of water and waste services a chronic issue
Lack of education programs for tourism service community chronic
Inability to manage growth and land-use planning as an effective tool chronic</li></ul>Destinations Next Steps<br />Monarc...
Creating A New Paradigm in Government Decision Making<br /><ul><li>Need for Governments to fully understand the “business ...
Creating Knowledge Management System a direction that was explored by the BTB, Planeterra, and the Cornell Center for Sust...
Upcoming SlideShare
Loading in...5
×

ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools

491

Published on

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Megan Epler Wood, Director, Planeterra Foundation, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
491
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools"

  1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.<br />Learn more about the ESTC: http://www.ecotourismconference.org<br />ESTC on Twitter: http://www.twitter.com/ESTC_Tourism<br />ESTC on Facebook: http://www.facebook.com/ESTC.Tourism<br />The International Ecotourism Society | web www.ecotourism.orgemail info@ecotourism.org | tel +1 202 506 5033<br />
  2. 2. Destination Management<br />Developing Next Generation Tools<br />A Collaborative Initiative:<br />Belize Tourism Board, Planeterra Foundation, Cornell Center for Sustainable Global Enterprise<br />
  3. 3. Destinations<br /><ul><li>Destination management is at the frontier of sustainable tourism
  4. 4. The range of destination management issues is broad
  5. 5. Emerging destinations
  6. 6. Partially developed
  7. 7. Highly developed</li></li></ul><li><ul><li>Tourism is the principal export earner for 83% of developing countries
  8. 8. Tourism is the main source of foreign exchange for 47 of the 50 Least Developed Countries</li></ul>Challenges to Destinations are Growing in Developing Countries<br />
  9. 9. <ul><li>Problem of lack of understanding of how destinations actually develop
  10. 10. Inadequate infrastructure to service a growing destination a consistent problem
  11. 11. Lack of water and waste services a chronic issue
  12. 12. Lack of education programs for tourism service community chronic
  13. 13. Inability to manage growth and land-use planning as an effective tool chronic</li></ul>Destinations Next Steps<br />Monarch Butterfly Sanctuary Entry Way, Mexico<br />
  14. 14. Creating A New Paradigm in Government Decision Making<br /><ul><li>Need for Governments to fully understand the “business proposition” of destinations
  15. 15. Creating Knowledge Management System a direction that was explored by the BTB, Planeterra, and the Cornell Center for Sustainable Global Enterpise</li></li></ul><li>Destination Business Planning Issues<br />Governmental policies need to be closely studied and further improved<br />Connection between tourism taxes and marketing dollars is far too close, leading to unsustainable growth<br />Ambergris Caye, Belize <br />20 years ago had 3-4 hotels<br />
  16. 16. Next steps destinations<br /><ul><li>Economic Capacity to Reinvest in Human and Environmental Capital
  17. 17. Tax System
  18. 18. National
  19. 19. Municipal
  20. 20. Political capacity to respond to local destination stewardship goals</li></li></ul><li>Belize<br />Investing in Destination Management Tools<br />
  21. 21. Tourism Expenditures 22% of GDP in 2010<br />One in seven jobs related or driven by tourism<br />WTTC Forecast<br />Role of Tourism in Belize Economy<br />
  22. 22. Decision Making on Tourism Directions<br />Moving Belize to mid-lower and lower price market niche<br /><ul><li>Old Paradigm
  23. 23. Crank up visitor numbers
  24. 24. Attract condominium and real estate development
  25. 25. Keep cruise traffic growing
  26. 26. Build growing day tour market for cruise
  27. 27. Market Belize primarily via trade shows and print
  28. 28. New Paradigm
  29. 29. Double expenditure per visitor
  30. 30. Demonstrate value of Belize’s destinations for higher value professional tourism investors
  31. 31. Create top attraction in Belize City
  32. 32. Use Revamped Digital Marketing focus</li></ul>Moving Belize to mid-priced and above market niche<br />
  33. 33. Belize Tourism Board ActionPlan 2010-2012<br />
  34. 34. Radical Changes to Marketing Strategy<br />Destination Planning<br />Quality Assurance<br />Greater Efficiencies to BTB Operations<br />BTB Action Plan Mandates<br />
  35. 35. Need to Arrest Problematic Development Patterns<br />Knowledge Management System to Support Long-Term Planning<br />Moving toward informed national and municipal decision making<br />Developing Belize as High Value Investment Opportunity<br />San Pedro<br />Knowledge Management Tool<br />
  36. 36. Megan Epler Wood<br />Planeterra Foundation<br />http://www.planeterra.org<br />For more information<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×