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ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools
 

ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools

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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Megan Epler Wood, Director, Planeterra Foundation, presented in September 2011. Organized by ...

Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org/) presentation by Megan Epler Wood, Director, Planeterra Foundation, presented in September 2011. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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    ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools ESTC 2011 Presentation by Megan Epler Wood, Planeterra, Destination Management Tools Presentation Transcript

    • This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.
      Learn more about the ESTC: http://www.ecotourismconference.org
      ESTC on Twitter: http://www.twitter.com/ESTC_Tourism
      ESTC on Facebook: http://www.facebook.com/ESTC.Tourism
      The International Ecotourism Society | web www.ecotourism.orgemail info@ecotourism.org | tel +1 202 506 5033
    • Destination Management
      Developing Next Generation Tools
      A Collaborative Initiative:
      Belize Tourism Board, Planeterra Foundation, Cornell Center for Sustainable Global Enterprise
    • Destinations
      • Destination management is at the frontier of sustainable tourism
      • The range of destination management issues is broad
      • Emerging destinations
      • Partially developed
      • Highly developed
      • Tourism is the principal export earner for 83% of developing countries
      • Tourism is the main source of foreign exchange for 47 of the 50 Least Developed Countries
      Challenges to Destinations are Growing in Developing Countries
      • Problem of lack of understanding of how destinations actually develop
      • Inadequate infrastructure to service a growing destination a consistent problem
      • Lack of water and waste services a chronic issue
      • Lack of education programs for tourism service community chronic
      • Inability to manage growth and land-use planning as an effective tool chronic
      Destinations Next Steps
      Monarch Butterfly Sanctuary Entry Way, Mexico
    • Creating A New Paradigm in Government Decision Making
      • Need for Governments to fully understand the “business proposition” of destinations
      • Creating Knowledge Management System a direction that was explored by the BTB, Planeterra, and the Cornell Center for Sustainable Global Enterpise
    • Destination Business Planning Issues
      Governmental policies need to be closely studied and further improved
      Connection between tourism taxes and marketing dollars is far too close, leading to unsustainable growth
      Ambergris Caye, Belize
      20 years ago had 3-4 hotels
    • Next steps destinations
      • Economic Capacity to Reinvest in Human and Environmental Capital
      • Tax System
      • National
      • Municipal
      • Political capacity to respond to local destination stewardship goals
    • Belize
      Investing in Destination Management Tools
    • Tourism Expenditures 22% of GDP in 2010
      One in seven jobs related or driven by tourism
      WTTC Forecast
      Role of Tourism in Belize Economy
    • Decision Making on Tourism Directions
      Moving Belize to mid-lower and lower price market niche
      • Old Paradigm
      • Crank up visitor numbers
      • Attract condominium and real estate development
      • Keep cruise traffic growing
      • Build growing day tour market for cruise
      • Market Belize primarily via trade shows and print
      • New Paradigm
      • Double expenditure per visitor
      • Demonstrate value of Belize’s destinations for higher value professional tourism investors
      • Create top attraction in Belize City
      • Use Revamped Digital Marketing focus
      Moving Belize to mid-priced and above market niche
    • Belize Tourism Board ActionPlan 2010-2012
    • Radical Changes to Marketing Strategy
      Destination Planning
      Quality Assurance
      Greater Efficiencies to BTB Operations
      BTB Action Plan Mandates
    • Need to Arrest Problematic Development Patterns
      Knowledge Management System to Support Long-Term Planning
      Moving toward informed national and municipal decision making
      Developing Belize as High Value Investment Opportunity
      San Pedro
      Knowledge Management Tool
    • Megan Epler Wood
      Planeterra Foundation
      http://www.planeterra.org
      For more information