This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head...
The Current Landscape of Sustainable Tourism Certification Programs in America<br />Jeremy Schultz<br />PhD Candidate, Uni...
Acknowledgements<br />UNLV William F. Harrah College of Hotel Administration<br />Caesar's (formerly Harrah’s) Hospitality...
Purpose<br />To provide a baseline understanding of the responses offered by participants and directors of sustainable tou...
BACKGROUND<br />
WHICH STATES PARTICIPATED?<br />
WHO’S GETTING CERTIFIED?<br />
Conversations with Program Directors<br />Interviews with 15 program directors<br />
Why start a certification program?<br />
10/2/11<br />SPRE 2005 NK Bricker<br />State Tourism Certification Program Structures<br />
Obstacles?<br />
Recommendations<br /><ul><li>Involve stakeholders
Measure everything
On-site verifications
Maintain affordability
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ESTC 2011 Presentation by Jeremy Schultz, University of Utah, Sustainable Tourism Certification

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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation by Jeremy Schultz, University of Utah - "The Current Landscape of Sustainable Tourism Certification Programs in America", presented September 2011. Session: 4.4 Mainstreaming Sustainability: Ecotourism and Sustainable Tourism Certification. Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique tourism industry annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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  • Analysis of Sustainable Tourism Certification Programs in the United StatesTypes of ProgramsProgram StructureGSTC Comparison
  • 21 State Programs found16 Active Programs2 Pilot Phase2 Offer Partnerships 1 Government Travel onlyOther Types of Programs:Green SealSustainable Tourism InitiativeGreen Globe 21Audubon Green LeafUSGBC LEED Certification
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  • ESTC 2011 Presentation by Jeremy Schultz, University of Utah, Sustainable Tourism Certification

    1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011), held in Hilton Head Island, South Carolina, USA, from September 19th-21st. Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry.<br />Learn more about the ESTC: http://www.ecotourismconference.org<br />ESTC on Twitter: http://www.twitter.com/ESTC_Tourism<br />ESTC on Facebook: http://www.facebook.com/ESTC.Tourism<br />The International Ecotourism Society | web www.ecotourism.orgemail info@ecotourism.org | tel +1 202 506 5033<br />
    2. 2. The Current Landscape of Sustainable Tourism Certification Programs in America<br />Jeremy Schultz<br />PhD Candidate, University of Utah<br />Dr. Kelly Bricker<br />Associate Professor, University of Utah<br />Chair of the Board, TIES<br />
    3. 3. Acknowledgements<br />UNLV William F. Harrah College of Hotel Administration<br />Caesar's (formerly Harrah’s) Hospitality<br />Research Center <br />
    4. 4. Purpose<br />To provide a baseline understanding of the responses offered by participants and directors of sustainable tourism certification programs in the United States<br />To offer an example of theory and practice working together<br />
    5. 5. BACKGROUND<br />
    6. 6. WHICH STATES PARTICIPATED?<br />
    7. 7. WHO’S GETTING CERTIFIED?<br />
    8. 8. Conversations with Program Directors<br />Interviews with 15 program directors<br />
    9. 9. Why start a certification program?<br />
    10. 10. 10/2/11<br />SPRE 2005 NK Bricker<br />State Tourism Certification Program Structures<br />
    11. 11. Obstacles?<br />
    12. 12. Recommendations<br /><ul><li>Involve stakeholders
    13. 13. Measure everything
    14. 14. On-site verifications
    15. 15. Maintain affordability
    16. 16. Share information</li></li></ul><li>Recommendations cont.<br /><ul><li>Constant customer input
    17. 17. Provide education and training
    18. 18. Lobby
    19. 19. Encourage spin-off effects</li></li></ul><li>TRENDS & INITIATIVES<br />
    20. 20. Thank you!<br />Happy (and Sustainable) Travels!<br />

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