This presentation was presented at the  Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton He...
<ul><li>Owner of Go Discover Travels Ltd., a travel agency based in Boracay, Philippines </li></ul><ul><li>Owner and manag...
<ul><li>Trustee and secretary of the Boracay Foundation Inc., which focuses on island matters and regeneration and conserv...
<ul><li>Go Discover Travels is one of the WHL Group’s model win-win success stories. </li></ul><ul><li>Go Discover Travels...
<ul><li>It's all about Boracay and the Philippines. </li></ul><ul><li>Goals are being a chi eved: “In another year, we wil...
<ul><li>In Boracay, most locals don't have strong tourism skills. That was OK for a while. </li></ul><ul><li>Then the arri...
<ul><li>A lot of “intangible revenue” </li></ul><ul><li>Fantastic networking capabilities </li></ul><ul><li>Lots of kudos ...
<ul><li>Promotion of independent and family-run establishments, especially online </li></ul><ul><li>The WHL Group has been...
<ul><li>Prior to our partnering with the WHL Group, there was no internet presence in Boracay at all. </li></ul><ul><li>Th...
<ul><li>Co-manager of The Responsible Safari Company in Blantyre, Malawi </li></ul><ul><li>Works with husband Dom and two ...
<ul><li>Concentrates on the community development side of RSC </li></ul><ul><li>Specializes in sourcing suitable projects ...
<ul><li>The Responsible Safari Company is another of the WHL Group’s successes, but for different reasons. </li></ul><ul><...
<ul><li>Increas ed po sitive media attention to Malawi </li></ul><ul><li>Increased company reach through article publicati...
<ul><li>Increased local employment </li></ul><ul><li>Facilitated knowledge and skill sharing </li></ul><ul><li>Enabled sen...
<ul><li>Helped raised the profile of RSC as one of  Malawi’s leading travel suppliers and local travel operators </li></ul...
<ul><li>Many of the listed hotels have no other website, phone or internet </li></ul><ul><li>Creation of new websites for ...
<ul><li>Informative website providing travellers with more options across Malawi </li></ul><ul><li>Opportunities for phila...
<ul><li>If you are mindful of the local  people , you put yourself in the locals' shoes and discover what they really thin...
<ul><li>Four easy actions could make you a local traveler: </li></ul><ul><li>Connect with local people before or during yo...
Please do not hesitate to contact me: Ethan Gelber Chief Communications Officer +1 718 395 9537 [email_address] @thetravel...
Thank you!
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ESTC 2011 Presentation by Ethan Gelber, WHL Group, Win-Win Partnerships

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Ecotourism and Sustainable Tourism Conference (ESTC) (http://www.ecotourismconference.org) Presentation by Ethan Gelber, WHL Group, presented in September 2011 - "WHL Group: Working with others to bring local global". Session: 3.4 Win-Win Partnerships: Connect Locally, Grow Globally

Organized by The International Ecotourism Society (http://www.ecotourism.org), the ESTC is a unique tourism industry annual conference providing practical solutions to advance sustainability goals for the tourism industry.

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ESTC 2011 Presentation by Ethan Gelber, WHL Group, Win-Win Partnerships

  1. 1. This presentation was presented at the Ecotourism and Sustainable Tourism Conference 2011 (ESTC 2011) , held in Hilton Head Island, South Carolina, USA, from September 19 th -21 st . Organized by The International Ecotourism Society (TIES), the ESTC is a unique annual conference providing practical solutions to advance sustainability goals for the tourism industry. Learn more about the ESTC: http://www.ecotourismconference.org ESTC on Twitter: http://www.twitter.com/ESTC_Tourism ESTC on Facebook: http://www.facebook.com/ESTC.Tourism The International Ecotourism Society | web www.ecotourism.org email info@ecotourism.org | tel +1 202 506 5033
  2. 2. <ul><li>Owner of Go Discover Travels Ltd., a travel agency based in Boracay, Philippines </li></ul><ul><li>Owner and manager of Boracay Hills hotel, located on the island </li></ul>Helen Atanacio
  3. 3. <ul><li>Trustee and secretary of the Boracay Foundation Inc., which focuses on island matters and regeneration and conservation projects </li></ul><ul><li>Marketing Task Force Leader for the now-defunct Eminent Persons Group of Boracay, a government body mandated by the previous president of the Philippines </li></ul>Helen Atanacio
  4. 4. <ul><li>Go Discover Travels is one of the WHL Group’s model win-win success stories. </li></ul><ul><li>Go Discover Travels is the local partner for nearly all WHL Group companies in the Philippines: </li></ul>Go Discover Travels
  5. 5. <ul><li>It's all about Boracay and the Philippines. </li></ul><ul><li>Goals are being a chi eved: “In another year, we will have really helped, will have done what I set out to do for the country.” </li></ul><ul><li>Time and effort put in at the WHL Group will be key tools for Philippine tourism growth. </li></ul>How has your association with the WHL Group benefitted your country?
  6. 6. <ul><li>In Boracay, most locals don't have strong tourism skills. That was OK for a while. </li></ul><ul><li>Then the arrival of new big operators started causing community divisions. </li></ul><ul><li>Thanks to WHL Group, Helen has taken part in local committees that have helped the community stick together. </li></ul>How has your association with the WHL Group benefitted your local community?
  7. 7. <ul><li>A lot of “intangible revenue” </li></ul><ul><li>Fantastic networking capabilities </li></ul><ul><li>Lots of kudos and gravitas </li></ul><ul><li>Leadership role in the responsible and sustainable tourism development of Boracay </li></ul>How has your association with the WHL Group benefitted your business?
  8. 8. <ul><li>Promotion of independent and family-run establishments, especially online </li></ul><ul><li>The WHL Group has been instrumental in providing vital small-business support crucial to small operators </li></ul>How has your association with the WHL Group benefitted other businesses?
  9. 9. <ul><li>Prior to our partnering with the WHL Group, there was no internet presence in Boracay at all. </li></ul><ul><li>There was no way to book online and pay by credit card. </li></ul><ul><li>Travelers who considered visiting Boracay were discouraged by a dearth of information. </li></ul><ul><li>The WHL Group facilitated quick development of online e-commerce website. </li></ul><ul><li>TripAdvisor, Expedia and others have now found Boracay, but fail to provide the same kind of local perspective. </li></ul>How has your association with the WHL Group helped travellers?
  10. 10. <ul><li>Co-manager of The Responsible Safari Company in Blantyre, Malawi </li></ul><ul><li>Works with husband Dom and two Malawians Chimwemwe and Andrew </li></ul>Kate Webb
  11. 11. <ul><li>Concentrates on the community development side of RSC </li></ul><ul><li>Specializes in sourcing suitable projects </li></ul><ul><li>Ensures volun teer placements are worthwhile, educational and beneficial for all involved </li></ul><ul><li>Writes frequently about sustainable travel </li></ul><ul><li>Sits on advisory board of the Geotourism Development Foundation </li></ul>Kate Webb
  12. 12. <ul><li>The Responsible Safari Company is another of the WHL Group’s successes, but for different reasons. </li></ul><ul><li>The Responsible Safari Company is the local partner for a number of WHL Group companies: </li></ul>The Responsible Safari Company
  13. 13. <ul><li>Increas ed po sitive media attention to Malawi </li></ul><ul><li>Increased company reach through article publication </li></ul><ul><li>Unqualified support of mission to work toward making tourism truly benefit Malawi </li></ul>How has your association with the WHL Group benefitted your country?
  14. 14. <ul><li>Increased local employment </li></ul><ul><li>Facilitated knowledge and skill sharing </li></ul><ul><li>Enabled sending more clients to so me of the 11 existing comm unity projects </li></ul>How has your association with the WHL Group benefitted your local community?
  15. 15. <ul><li>Helped raised the profile of RSC as one of Malawi’s leading travel suppliers and local travel operators </li></ul><ul><li>Increased bookings </li></ul><ul><li>A lot of positive customer feedback concerning the whl.travel website </li></ul><ul><li>Networking opportunities </li></ul><ul><li>Training in marketing, Internet skills and social media </li></ul><ul><li>Confidence building! </li></ul>How has your association with the WHL Group benefitted your business?
  16. 16. <ul><li>Many of the listed hotels have no other website, phone or internet </li></ul><ul><li>Creation of new websites for lodges </li></ul><ul><li>Sending business to tiny lodges that struggle for bookings </li></ul><ul><li>Increased demand for ground transfers has required hiring of a local car supplier. </li></ul><ul><li>Transference of knowledge about social media and marketing to many smaller lodges </li></ul>How has your association with the WHL Group benefitted other businesses?
  17. 17. <ul><li>Informative website providing travellers with more options across Malawi </li></ul><ul><li>Opportunities for philanthropic giving that are very important to travelers </li></ul><ul><li>Bringing material donations </li></ul><ul><li>Sharing skills on local projects </li></ul><ul><li>Sending financial support </li></ul>How has your association with the WHL Group helped travellers?
  18. 18. <ul><li>If you are mindful of the local people , you put yourself in the locals' shoes and discover what they really think. </li></ul><ul><li>If you are mindful of the local environment , you put yourself at the heart of it, feel its beauty and power, and do what you can to preserve it for the future. </li></ul><ul><li>If you are mindful of the local culture , you put yourself in the local mindset and share in activities and experiences as locals do. </li></ul><ul><li>If you are mindful of the local economy , you put your money into local businesses and ensure that your tourism benefits the right people. </li></ul>What Is Local Travel?
  19. 19. <ul><li>Four easy actions could make you a local traveler: </li></ul><ul><li>Connect with local people before or during your trip. Stay in touch after you leave. </li></ul><ul><li>Travel in a manner that is sensitive to the local environment. </li></ul><ul><li>Respect local heritage and culture. </li></ul><ul><li>Spend your money locally. </li></ul>How to Be a Local Traveler
  20. 20. Please do not hesitate to contact me: Ethan Gelber Chief Communications Officer +1 718 395 9537 [email_address] @thetravelword Need More Information?
  21. 21. Thank you!
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