Facebook Games: From a Mere Idea to a Million Users

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Presentation by Deepan Chakravarthy during his talk in Bangalore on May 26, 2012

Published in: Technology, Business
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Facebook Games: From a Mere Idea to a Million Users

  1. 1. Facebook Games: From Idea to a Million users
  2. 2. Game• Prize: 5 De GumakeTShirts• Ask as many questions as possible to win Tshirts• Score keeper gets a TShirt
  3. 3. Questions
  4. 4. Overview• About me• Sharing Personal Experience• Learning• Obstacles• Ideas
  5. 5. About Me• HashCube• 3 rounds of angel funding• Multiple failures & pivots• 8 People team
  6. 6. College days• Pirates of Silicon Valley, The Code Linux• Hobby websites• Passionate about programming• Frequent to LUGs• Biotech major – bunked mostly• Gene predictor
  7. 7. Before Dec 2007• Spike Source, BioAsk• No work satisfaction• No motivation to work• Fought with my manager• End result – Quit my job
  8. 8. 2008 Jan - Apr• Moved to Blr• Started working on online games• Target $100/month• Keywords trick – iphonevssudoku• Got blocked by adsense at $500/month
  9. 9. 2008 Apr - Dec• My cofounder joins - how?• Motorola• Online games• Desktop Sudoku (14.99 vs 1.99)• Facebook
  10. 10. 2009 Jan to Apr• Facebook Dotgame• 100k users for Dotgame• Allfacebook.com features our game• God sent investor• Offers from other investors
  11. 11. 2009 May - Dec• iAcc• Good & Bad• 10 start ups – now part of a new family• Half a million users• Wasted 6 months trying to raise money
  12. 12. 2010• 1 million users• New game that flopped – 6 months x 3 devs effort gone waste• De GhumaKe• MAU goes down• Third Cofounder – episodes
  13. 13. 2011• New round of investment• Salaries for founders!• New Game – Sudoku Quest• Analytics tools – 12 dev months gone waste• Pivot
  14. 14. Learning
  15. 15. Before Starting• Preparation – Savings – Angel funding from Husband/Wife – Mindset: be prepared to spend 24 months without any returns – Mentors & Support groups – Work life balance goes for a toss
  16. 16. Before Starting• Obstacles – EMIs – Family – Moonlighting didn’t work for me
  17. 17. Incubators• The new B-Schools• YC, Angelpad, Morpheus, iAccelerator, TSC Chennai• 3L to 5L for 3 to 12%• Share and learn from other startups
  18. 18. Cofounders• Mostly colleagues or classmates• Complementary skills• Agree to disagree• Two is ok, Three is better• Four or more – Strong leadership
  19. 19. Ideas• Solve a problem – Renting a house/office – E-Commerce – unexplored categories • Printer cartridges • Hardware shops – paint, plumbing items etc • Gardening items • Birthday cakes – Dating for Indians – Jobs/hiring market place – Farmers
  20. 20. Mistakes• Take Legal, Accounts & Compliances seriously• Take salaries as soon as possible• Bad hires• Raising too less money• Founders agreements – vesting in place
  21. 21. SAS vs. Consumer• Slow buy steady • Hits driven• 1x difficulty • 100x difficulty• 1x payout • 100x payout
  22. 22. Fundraising• Takes 6 months• Huge distraction• Raise more than you need – 2 years runway• Don’t talk to investors before traction or building the product• Revenues are important• Angel.co
  23. 23. Hiring• First few employees are very important• 6 months interns – hard to find good candidates again• Hire from LUGs, tech groups
  24. 24. Starting Early• Start as early as possible• Drop out of college & start• Enough time to learn things• Low expenses – easy to survive
  25. 25. Location• Bangalore, NCR, Pune, Hyderabad, Chennai• Bangalore vs. Chennai• Quora discussions
  26. 26. Blogs• http://www.pluggd.in/• http://yourstory.in/• http://www.vccircle.com/
  27. 27. Forums & Events• OCC• Startup Saturdays• http://www.proto.in/• http://www.quora.com/• http://angel.co/• BarCamps
  28. 28. Some Companies• MMT, Redbus, Innoz• Practo, Recruiterbox, Beevolve• InterviewStreet
  29. 29. Even if you fail• Win-Win situation• Climb up in the ladder• Admits for higher education – University of California, Berkeley

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