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  • 1. A Digital Jumpstart Tom Maddrey :: Eclipse Photography InstituteTuesday, May 31, 2011
  • 2. A Little Bit about MeTuesday, May 31, 2011
  • 3. Eclipse Photography Institute ! An Online University for learning Photography ! Find us at eclipseinstitute.com ! Courses and Seminars ! Local I-on-I tutoring (in DFW) ! Line of Training DVD’sTuesday, May 31, 2011
  • 4. Tuesday, May 31, 2011
  • 5. Tuesday, May 31, 2011
  • 6. Photography Basics Our Materials and ToolsTuesday, May 31, 2011
  • 7. All About Light ! Light is our only medium! ! Without Light, we cannot create anything whatsoever ! The whole of photography stem from the idea of capturing and controlling LightTuesday, May 31, 2011
  • 8. Light + Camera = Exposure ! Exposure is the exact level of “Radiant Energy” (light) used to expose a photographic medium (film or sensor) ! Exposure is determined by three key ideas ! Aperture ! Shutter Speed ! Film Speed (ISO)Tuesday, May 31, 2011
  • 9. Aperture (cont.) ! The Aperture is the hole in the lens that allows light through ! It directly affects the “Intensity” of the Light ! Is the first tool we have to control Light ! Primary determinant of “Depth of Field” (or, how much of an image is in focus)Tuesday, May 31, 2011
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  • 12. Shutter Speed (cont.) ! Shutter Speed controls the Duration of Light ! Shutter Speed controls the amount of Motion Blur seen in the final image ! In conjunction with Aperture, these two items make an “Exposure”Tuesday, May 31, 2011
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  • 14. Exposure in Practice ! Aperture x Shutter Speed = Exposure ! Intensity x Duration = ExposureTuesday, May 31, 2011
  • 15. Film Speed (ISO) ! Film Speed refers to the Sensitivity of the light-sensitive medium ! Notated in whole numbers ! 100, 200, 400, 800, 1600, 3200 ! Once again, these “Stops” refer to 2x as much or 1/2 as much light ! Increased Film Speed result in Grain (film) or Noise (Digital)Tuesday, May 31, 2011
  • 16. The Ultimate Formula ! The interplay of Aperture, Shutter Speed, and Film Speed is the whole of photography ! These are the only Primary Tools we have to control the light ! Everything else in Photography (Filters, Lenses, any other modifiers) work as a result of affecting these three functions ! In the Digital Age, exposure often gets overlooked!Tuesday, May 31, 2011
  • 17. Your Camera Settings ! Cameras offer many different modes for basic shooting ! P = Program Mode ! The camera selects both the Shutter Speed and Aperture to create a “Correct” Exposure ! Av or A = Aperture Priority Mode ! You select the Aperture, and the camera sets the Shutter Speed to create a “Correct” ExposureTuesday, May 31, 2011
  • 18. Your Camera Settings (cont.) ! Tv or S = Shutter Speed Priority Mode ! You set the Shutter Speed, the camera sets the Aperture to create a “Correct” Exposure ! M = Manual Exposure Mode ! You set the Shutter Speed and the Aperture, no help from the CameraTuesday, May 31, 2011
  • 19. Scene Modes ! Portrait - Camera tries to blur the background (larger aperture) ! Party / Indoor - Camera uses a longer shutter speed to include more ambient light in dark settings ! Beach / Snow - Camera tries to make snow / sand the correct color (exposure compensation) ! Landscape - Camera focuses at infinity and stays locked on with a maximum apertureTuesday, May 31, 2011
  • 20. Scene Modes (cont.) ! Sunset - Camera tries to slightly underexpose using exposure compensation ! Night Portrait - Camera uses Flash plus Long Exposure to expose both subject and background ! Night Landscape - Similar to Landscape but uses a longer exposure ! Sports - Uses Fast Shutter SpeedTuesday, May 31, 2011
  • 21. Lenses and Lens Choice ! Lenses come in different Focal Lengths, for different Situations ! Wide Angle ! Standard ! Telephoto ! Super Telephoto ! ZoomsTuesday, May 31, 2011
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  • 23. Lenses and Lens Choice (cont.) ! Lens Focal Length also plays a factor in the Depth of Field ! Wider Lenses naturally have less DOF ! Telephotos are often used to isolate subjects using both length and Depth of FieldTuesday, May 31, 2011
  • 24. Depth of Field ! Depth of Field (DOF) refers to how much of a given image appears in focus ! Affected by Aperture and Focal Length ! One of your most powerful “Compositional” toolsTuesday, May 31, 2011
  • 25. Real World Examples ! Lets look at some example images of the differences in: ! Aperture ! Shutter Speed ! Film Speed ! Lens Choice ! Depth of FieldTuesday, May 31, 2011
  • 26. ApertureTuesday, May 31, 2011
  • 27. Shutter SpeedTuesday, May 31, 2011
  • 28. Film SpeedTuesday, May 31, 2011
  • 29. Lens ChoiceTuesday, May 31, 2011
  • 30. Depth of FieldTuesday, May 31, 2011
  • 31. Digital Basics The New World of PhotographyTuesday, May 31, 2011
  • 32. Introduction to Digital Basics ! The idea of Digital Photography has exploded ! Along with these changes have come more work, and more problems ! Today, we are going to look at the absolute basics of Digital Imaging, and touch on some more advanced featuresTuesday, May 31, 2011
  • 33. The Pixel ! Pixel (short for Picture Element) are the building blocks of images ! Cameras are measured by MegaPixels (1,000,000 pixels) ! Obviously, pixels are very smallTuesday, May 31, 2011
  • 34. The Pixel (cont.) ! Pixels are arranged in a digital camera according to a “Bayer Pattern” ! This pattern uses Red, Blue, and Green pixels to make a photograph ! 50% Green, 25% Blue, 25% RedTuesday, May 31, 2011
  • 35. File Formats ! There are countless file formats, but two main ones we will be speaking about today ! RAW ! JPEGTuesday, May 31, 2011
  • 36. JPEG Files ! These are images where the camera does all of the processing from pixel information to final image ! Benefits include, small file size, speed, ease of use ! Negatives include, loss of quality, subpar conversions, loss of informationTuesday, May 31, 2011
  • 37. RAW Files ! RAW files are the raw, untouched data directly off the sensor ! The processing of these files are done in a computer in a separate step by a RAW Processor ! Benefits include, ultimate image quality, personal control over images ! Negatives include, large file sizes, more space and processing power needed for working with RAW FilesTuesday, May 31, 2011
  • 38. White Balance ! White Balance refers to the “color” of whites in your image ! White Balance is measured in degrees Kelvin, a temperature scale ! 5000K is sunlight, 3200K is tungsten light ! The lower the number, the “warmer” the light ! White Balance is of great importance when shooting JPEGs, less so when shooting RAWsTuesday, May 31, 2011
  • 39. White Balance (cont.)Tuesday, May 31, 2011
  • 40. White Balance (cont.) ! White Balance can be set by choosing the correct symbol for the lighting situation you are in ! i.e. daylight, cloudy, flash, tungsten, fluorescent ! On some cameras, white balance can be set by choosing the correct Kelvin temp ! Auto White Balance is better, but gets very confused in mixed lighting situationsTuesday, May 31, 2011
  • 41. Improving Your Photographs Easy Ways to Make Better ImagesTuesday, May 31, 2011
  • 42. Tips and Tricks for Better Images ! This next section will cover some popular types of photography and how we can make some quick changes to improve our images ! We will cover Portraits, Nature, Wildlife, and Travel PhotographyTuesday, May 31, 2011
  • 43. Portraits ! Simplify Your Backgrounds ! Be Aware of Body Position (Make it Interesting!) ! Use a Medium to Telephoto Lens, Wide Angle Lenses exaggerate features ! Change Your Camera Position ! Get Low ! Get HighTuesday, May 31, 2011
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  • 46. Tuesday, May 31, 2011
  • 47. Nature ! Shoot at the Right Time of Day ! Use Depth of Field to its maximum potential ! Provide a Focal Point ! Be PatientTuesday, May 31, 2011
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  • 51. Wildlife ! Make sure the eyes are in focus ! Become best friends with your camera ! Get both “Portraits” and “Behavior” shots ! Always maintain your ethicsTuesday, May 31, 2011
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  • 54. Tuesday, May 31, 2011
  • 55. Travel ! Simplify your shots ! Learn your location ! Explore, explore, explore!Tuesday, May 31, 2011
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  • 58. What Now? After the ShootTuesday, May 31, 2011
  • 59. Post - Production? ! Post - Production is everything you do with an image after you take it ! The cornerstone of Post - Production is a streamlined workflow ! There are many software programs designed to assist with workflow ! I use Adobe Lightroom ! All Cameras come with SoftwareTuesday, May 31, 2011
  • 60. Printing at a Store ! You can take your memory cards to any store (Arlington Camera) and they can print your photos for you almost instantly ! High Quality, easy, less cost effectiveTuesday, May 31, 2011
  • 61. Let’s Go Shopping Camera Acquisition SyndromeTuesday, May 31, 2011
  • 62. The Tools In Every Photographers Bag ! Every photographer should have some basic tools: ! Camera ! Tripod ! Bag ! Various Lenses ! Filters ! FlashTuesday, May 31, 2011
  • 63. Choosing a Camera ! When Choosing a camera, use this progression ! Does it have the resolution I need? ! Does it accept the lenses I want to use? ! Is it in my budget? ! Can I rent accessories locally? ! How does it handle noise?Tuesday, May 31, 2011
  • 64. Choosing a Tripod ! With tripods more than anything else, you get what you pay for ! Choose a tripod at least as tall as you are without using the center column ! Make sure it is light enough and small enough you will actually carry it around and use itTuesday, May 31, 2011
  • 65. Other Accessories ! Flash - Off Camera Flash is a great investment. Stick with your camera brand, powerful and great quality ! Bag - Buy a bag slightly bigger than you ever think you will need...you will fill it up! ! Lenses - Lenses are more important than bodies (IMO), invest in the best, and the will last a lifetime ! Filters - UV, Polarizing for sure (for each lens) ! Memory Cards - Always one more than you think you need!Tuesday, May 31, 2011
  • 66. Our Training Titles ! Beyond the Camera :: Tom Maddrey ! Seeing Light :: Neill Whitlock ! Naturally Modern Portraiture :: Jack Hollingsworth ! Photographing the Games :: Rick RickmanTuesday, May 31, 2011
  • 67. Upcoming Events ! January 29th - Lightroom and Workflow Workshop ! February 12th - Untangling Light Workshop ! April 29th - May 1st - Hill Country Weekend Workshop ! June 28th - July 2nd - The Inside Passage, Juneau, AK (3 Spots Left) ! July 3rd - July 8th - Denali 2011 (1 Spot Left)Tuesday, May 31, 2011
  • 68. Our Info ! Tom Maddrey :: www.tommaddrey.com ! Eclipse Photography Institute :: www.eclipseinstitute.com ! Telephone: 214.749.7990 ! Twitter: @eclipseinst ! Facebook: www.facebook.com/eclipseinstituteTuesday, May 31, 2011
  • 69. Thank You! Tom MaddreyTuesday, May 31, 2011